We just returned from a trip to Europe.The bright pink along with the bright blue of our luggage made the luggage easy to identify. Being able not to have our home addrerss visible easily is a plus as well.
I purchased this for external storage - installation was a snap - loved the performance. All was great until the day it died. I could send in for a replacement, but from other comments I have seen I am not sure that I care to risk my data with this model drive again.