Kirk Hazlett, APR, Fellow PRSA

Social Media Wisdom from Thought Leader Larry Weber, July 29, 2011

In his latest book, "Everywhere: Comprehensive Digital Business Strategy for the Social Media Era," W2 Group Chairman Larry Weber addresses the challenges faced by companies trying to wrap their arms around social media as a means of communicating with the many publics that have (or should have) an interest in their products or services.

In so doing, he makes a solid case for the real value of social media use as a business strategy. The importance of developing a social media strategy as part of your overall marketing program, says Weber, is demonstrated by the fact that "79 percent of people who follow brands on Twitter are more likely to recommend those brands, and 60 percent… Read more

"Sticks & Stones": Another Winner from PR Guru Larry Weber, October 15, 2009

Larry Weber, chairman of W2 Group, has amassed a wealth of experience over his many years of public relations practice and has guided countless business leaders through the minefields of public opinion and corporate reputation maintenance.

Larry's latest work, Sticks & Stone,is an excellent, easy-to-digest education in reputation management in World 2.0 where such concerns as globalization, corporate responsibility and financial transparency are no longer sidebar conversations in staff or board of directors meetings.

From "Digital World, Digital Reputation" to "Tools and Tactics," Sticks & Stones provides easily digestible chapters addressing specific issues and… Read more