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I initially bought this item because I would wake up three or four hours into my sleep very hot. When I first got this item it seemed like it would work. The pillow mat stayed cool for a couple hours and when I initially laid my head down. However three or four hours into the night the mat was actually hotter than my pillow used to be before I even used the mat. It almost felt like I had a heater in my pillow. I would wake up and feel every corner of the mat and the entire thing was quite warm. I still kept trying the item for a few weeks and always the same result a much hotter pillow three or four hours into my sleep. For me it did not work during the times I needed it most, which was later in my sleep cycle......Read more
BOOK IN CONTEXT
The cumulative biography of all the authors is very impressive. With several books each, they have a combined library of around 10 published books. Which for this particular niche is very good. All authors have spent most of their lives working with marketing in one what or another and have bios that tout, "they are the real deal". They have in essence seen what works and what does not. The majority of there other books are all highly rated books 4-5 stars on most sites. Compared with the competition including themselves the book stacks up nicely.
This book focuses on 'Tuning In' to your customers. The authors lay out a 6-step process for tuning in, very detailed yet written in plain English all readers will understand -
1. Find unresolved problems
2. Understand buyer personas
3. Quantify the impact
4. Create breakthrough experiences
5. Articulate powerful ideas
6. Establish authentic connections
The book is full of several examples of why something like Apples Newton was a flop and why the Nano was a success. The key concept is does your company/product 'resonate' with your customer. Do you focus on your customers problems or your companies problems? The resounding answers is to focus on your customer in the correct manner and the cash will follow.
Personally I'm pretty new to marketing, so for me the book was definitely a 5 star. Almost all the concepts where new to me, and really made me stop and think. Their are many revelations as to why so many companies/products fail, and they all really hit home. I'm sure that a marketing guru may already know some of these concepts because they work in that specialized field, however I'm sure that many products that have failed throughout history had big salaried CEO level marketing managers who could learn a few things from this book. There are a few points where the book gets a bit dry, but it's not for very long. The examples and stories are sure to entertain, educate and inspire.
Buy this book! The book does more than just put to bed the saying of "The customer is always first" it gives real meaning to the saying and at the same time exposes how that saying is more complex than 5 simple words. "If it's so easy to understand and it makes so much sense, why don't more companies get tuned it?" Is the real question this book answers and is the question you should consider when reading it.
While in no way you can get the entire view of the real estate exam in a book, this audio series provides a good intro to the topic. If you're starting to study real-estate or looking at getting your exam, this is a great book (audio book) to get started with....Read more
These concepts are pretty well known in other books that have come before this one. As far as deep content, this book is really missing. The content is very high level, and about 80% motivational, no step by step or in-depth analysis approaches. Very little real world application like the "Missed Fortune" series by Doug Andrew.
If you're looking for just motivational martial then this is a pretty OK read. However most of the concepts seem to emulate authors like Robert Kiyosaki, in fact if you have read any of the "Rich Dad" series then this book is somewhat a waste of time and won't really bring you any new concepts, as I listened to it, it almost seems to repeat phrase for phrase some of Kiyosaki's books...
If you're a seasoned researcher in these genera of books, then I would pass this book up. However if your new to these types of books then it definitely will put you on the right track for investing/building wealth.