Classic Reviewer Rank: 74,461
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The excellent book Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith makes many great points about service marketing, including that a good solution today is better than a perfect solution tomorrow. A ready-fire-aim approach (implement first, then iterate to fix mistakes) is generally better than a ready-aim-fire approach (wait for the perfect solution, then implement). You've still got to aim. You've still got to fire. But you may need to reconsider the order.
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1 of 2 people found the following review helpful:
Every politician and business leader should be forced to read and understand Economics in One Lesson. Again and again, the classic mistake is made: pursuing a short-term policy that benefits only a select few at the expense of a long-term policy that could benefit many. It's why hybrid car policies can lead to more traffic and pollution. Why setting maximum prices for staples (such as milk) can lead to shortages of those staples. There are many more examples. Read the book. It's a quick read with a huge ROI.
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5 of 6 people found the following review helpful:
After concluding that the Tivoli Model Three was not for me due to the poor battery design, I searched for a substitute. Surely it would be easy to find a desktop clock radio that looks good and sounds good, right? Nothing is easy. I settled on the Sangean WR-2, which doesn't look nearly as attractive as the Tivoli Model One, but which is supposed to have really good sound.
Guess what else the Sangean WR-2 has? The worst user interface for a clock radio ever! The owner's manual is 24 pages long (24 pages!), of which three full pages (three full pages!) are instructions for how to use the clock radio. The instructions are bad, pathetic, and unreadable. The Sangean's… Read more
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