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I just bought the game Monday and ran into the same error as D. Freysinger. After installation, the game asks to download and install a 40MB patch. The game out of the box is version 2.202. During installation of the patch, it crashes saying that there is a problem with WW2Art.sga and error code 10104.
I spent all night long digging through the internet looking for a solution. It seems that there are tons of people on the Relic forums having this same patch problem.
As far as the Gold edition, it turns out that you need to enable DMA on your DVD drive. I had it on PIO. WinXP automatically downgrades to PIO and locks it if it encounters a certain number of errors on your drive.
In order for me to enable DMA again, I had select "DMA if available" on my Primary IDE Channel in Device Manager. However, it was still locked in PIO mode so I also had to uninstall and let WinXP reinstall the Primary IDE Channel. Ultra DMA was now enabled.
I reinstalled the game and not only did it take half the time to install, but both patches (the 40MB and the 70MB) worked.
So if you're running into the same problem I have, try enabling DMA. I don't know why it makes a difference but it does. Somehow, having your DVD drive in PIO corrupts some of the data files during installation.