Yesterday, I finished working my way through Persuasive Technology by B.J. Fogg. Dr. Fogg is the founder and leading researcher in the field of "captology", which is defined as the design, research, and analysis of interactive computing products created for the purpose of changing people's attitudes or behaviors. Though not written specifically to help churches and ministries with their online efforts, this book has a myriad of insights that are extremely applicable to those us interested in understanding how our ministries can have a more effective online presence.
There may be some who would ask: should a Christian ministry be learning about how to use technology to persuade… Read more