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14 of 14 people found the following review helpful:
There are two kinds of people in the world: those that want to LOOK rich, and those that want to BE rich. If you want to look rich and impress your friends, then this book is not for you. if you want to understand how millionaires became millionaires, then this book is awesome. I'll give you a few hints...Own your own business and don't lease a Lexus. :) If you want to hear the whole story, buy this book.
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3 of 7 people found the following review helpful:
I really enjoyed Triggers. I felt a strong bond with Sugarman's ideas when he suggested reading Girard's books, and the books of the legendary David Ogilvy. Ogivly On Advertising and Triggers are both worth their weight in gold.
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