Most helpful positive review
4 of 4 people found the following review helpful
The best book in Sales Management
on October 4, 2009
I used this book for the MBA course in Sales Management.
Spiro and Rich did a great job. Each of the seventeen chapters provided
a practical topic for this field.
The cases are short, but get right down to the point. Students love
this book too. I would recommend this book to everyone.