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4 of 4 people found the following review helpful
on October 4, 2009
Format: Hardcover
I used this book for the MBA course in Sales Management.
Spiro and Rich did a great job. Each of the seventeen chapters provided
a practical topic for this field.

The cases are short, but get right down to the point. Students love
this book too. I would recommend this book to everyone.
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1 of 1 people found the following review helpful
on March 25, 2014
Format: HardcoverVerified Purchase
Normally I re-sell my text books but this book I am planning on keeping. If you are a sales manager this has some good ideas to utilize.
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on September 4, 2011
Format: HardcoverVerified Purchase
On time great deal no problems totally completely satisfied with the text book I would buy from them again the future
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on January 4, 2015
Format: HardcoverVerified Purchase
Product exactly as described. Great communication. Fast shipping. Thanks!
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on April 29, 2015
Format: HardcoverVerified Purchase
Saves money
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1 of 6 people found the following review helpful
on March 11, 2001
Format: Hardcover
The book gives a general but thorough overview over the topics sales managers face in everyday situation. It is easy to read and good to understand.
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3 of 10 people found the following review helpful
on August 26, 1999
Format: Hardcover
Having used this text in the classroom several years, I feel that I really know this book. It is a great reference for your professional marketing library.
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0 of 5 people found the following review helpful
on October 25, 2009
Format: HardcoverVerified Purchase
It was the wrong book - not send incorrectly on your part - we were told the wrong book. As far as Amazon was concerned you did everything great.
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