1 of 2 people found the following review helpful
on July 18, 2013
I wish this book was one of my required texts when I was an undergrad. Perloff puts everything in perspective in this one-stop-shop for persuasion. I recommend this book not just for students, but any professional that needs to communicate for a living. When I started reading chapter 1, I knew that it was one of those books that would be read over and over. Get it.