Great book! Covers everything in detail. Not an easy book, but offers the reader insight into the "real" reasons behind media programming. Audience analysis. Could stand a bit more on internet/web programming and a complete update with Social Media Programming. I teach both and find the book perfect for the 400/4000 level classroom.
This book is ok and in good condition. I am trying to build a little collection of reference material for work and I got this title based on price. It wasn't exactly what I am looking for but it is a quick read.
I find this to be a very good book especially if you are new to working in a television station. I am yet to complete it, but it has given me a very good knowledge of the subject area and helped me with my job.