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1 of 1 people found the following review helpful
on June 10, 2011
Great book! Covers everything in detail. Not an easy book, but offers the reader insight into the "real" reasons behind media programming. Audience analysis. Could stand a bit more on internet/web programming and a complete update with Social Media Programming. I teach both and find the book perfect for the 400/4000 level classroom.
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on May 23, 2014
This book is ok and in good condition. I am trying to build a little collection of reference material for work and I got this title based on price. It wasn't exactly what I am looking for but it is a quick read.
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on February 28, 2013
This is a great book and an easy read. Should have got the updated version, but it does the trick.
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3 of 5 people found the following review helpful
on January 9, 2008
I find this to be a very good book especially if you are new to working in a television station. I am yet to complete it, but it has given me a very good knowledge of the subject area and helped me with my job.
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