Winter Driving Best Books of the Month Valentine's Day Shop Learn more nav_sap_SWP_6M_fly_beacon St Lucia easycohice_2016 All-New Amazon Fire TV Grocery Valentine's Day Cards Find the Best Purina Pro Plan for Your Pet Amazon Gift Card Offer chiraq chiraq chiraq  Amazon Echo All-New Fire Kindle Paperwhite Prime Exclusive Savings in Video Games Winter Sports on Amazon.com Sale

Format: HardcoverChange
Your rating(Clear)Rate this item


There was a problem filtering reviews right now. Please try again later.

on October 8, 2004
It's pretty and colorful and has more sidebars than text. It starts with a ten page "why this book is great" embedded review and continues making it pretty throughout the book.

But there is no content. The basic form of the book is to define a few terms, define a chart, have some barely related case study, go to the next chapter. It's an easy book to teach from, but a horrible book to learn from. For example, it brings up the four P's (Place, Promotion, Price, Product) with a paragraph or two for each. It completely misses the idea that place might have changed from this new Internet thing. Another book might mention how a major online retailer might immediately give you 25% ACD (All Commodity Distribution %) or discuss the importance of WalMart and mass retailers. This book just blithy continues on, secure in the knowledge that you know the definition for the test.

The whole book is written as if you purchased a set of flashcards.
0Comment9 of 10 people found this helpful. Was this review helpful to you?YesNoReport abuse
on August 23, 2004
This is a MUST book to have to assist you with studying and mastering your marketing still while getting an "A" for this course. I took this marketing class and all the test questions were on the tests that I could not even believe it. Besides that, I used this book if I dont have time to read all the chapters again before the tests.

This book is optional but you will find how valuable it is for studying for your tests.
0Comment3 of 3 people found this helpful. Was this review helpful to you?YesNoReport abuse
on December 6, 2008
I haven't received the book yet. It was ordered about a month ago. I'm in week two of the MBA class six week course and hope it will arrive soon.
ps I had to click on a star to submit this review, even thought it does not earn a star rating at this time.
0Comment1 of 1 people found this helpful. Was this review helpful to you?YesNoReport abuse
on January 18, 2008
This book is good at presenting how to put together a marketing plan. I just wish it was not so wordy in some parts, but the information is helpful.
0Comment1 of 1 people found this helpful. Was this review helpful to you?YesNoReport abuse
on January 11, 2011
Hey, a book about selling stuff. I wonder how many buzz words it has.... SPOILER: this book has thousands of silly words in it for common sense things. But that's marketing. Common sense. This book does a decent job teaching it, but is very, very, drawn out.
0CommentWas this review helpful to you?YesNoReport abuse
on February 23, 2015
Did not find it very helpful, ended up giving it to another student.
0CommentWas this review helpful to you?YesNoReport abuse
on March 28, 2010
Book was in said condition, came two days into the arrival time, and just overall excellent seller.
0Comment0 of 1 people found this helpful. Was this review helpful to you?YesNoReport abuse
on October 19, 2001
Great tutorial that helped me get a A on my final ezam. Amust have to review important concepts and terms.
0Comment0 of 3 people found this helpful. Was this review helpful to you?YesNoReport abuse
on March 30, 2000
It's a great book because of it's extensiveness.
0Comment1 of 7 people found this helpful. Was this review helpful to you?YesNoReport abuse

Customers also viewed these items

$193.42
$191.17

Send us feedback

How can we make Amazon Customer Reviews better for you?
Let us know here.