Customer Reviews

10
4.0 out of 5 stars
Marketing Health Services, Second Edition
Format: HardcoverChange
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1 of 2 people found the following review helpful
on July 7, 2013
Format: HardcoverVerified Purchase
I thoroughly enjoyed reading Dr. Thomas' book on healthcare marketing. A "must have" resource whether one is pursuing a degree in healthcare administration, teaching a course in healthcare marketing or working in the field as a marketing professional.
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0 of 1 people found the following review helpful
on December 1, 2011
Format: Hardcover
Richard K. Thomas, Ph.D., is brilliant. Health care officials would be wise to heed his instructions on marketing health services to their clients. Doctors' offices and hospitals are businesses just like anything else and must be smart and competitive in order to attract new patients and keep regular patients coming back. Dr. Thomas' insight into the matters of marketing health services is unsurpassed. This is a must have book!
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0 of 1 people found the following review helpful
on February 22, 2014
Format: HardcoverVerified Purchase
It was my first experience with renting a book. The quality was not good, lot of high light but more crappy writing in some very important area of the book. Will not do rental again.
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0 of 1 people found the following review helpful
on April 29, 2013
Format: HardcoverVerified Purchase
This is required textbook for marketing at GWU. The book is easy to read and quite comprehensive. It is been very helpful to understand healthcare marketing.
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0 of 1 people found the following review helpful
on December 31, 2012
Format: HardcoverVerified Purchase
It gave a concise overview of the history and Health Services marketing services along with case studies.
Did not go into long elaborate details.
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0 of 1 people found the following review helpful
on April 19, 2014
Format: HardcoverVerified Purchase
This book has lots of information regarding marketing and the history of marketing. It wasn't that interesting to me but very informative.
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0 of 1 people found the following review helpful
on June 16, 2013
Format: HardcoverVerified Purchase
Very easy to read & informative! A great read for leaders & business owners. This is a must read for all leadership levels.
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0 of 1 people found the following review helpful
on February 11, 2014
Format: HardcoverVerified Purchase
It is a very good book, quality is very good, the service was quick, it is like new excellent condition
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0 of 1 people found the following review helpful
on August 4, 2014
Format: HardcoverVerified Purchase
It was an easy read for class.
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0 of 2 people found the following review helpful
on December 27, 2012
Format: HardcoverVerified Purchase
The person I bought it for said it was just fine. 1 2 3 4 5 6 7 8 9
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