Illustrated with striking images, personally selected by their creators to convey the development and range of their repertoire,the interviews reveal their motivation and key influences and offer individual perspectives on the best commercial image-making of the '90s. The collaborative process is shown to have produced some of the most vibrant and experimental work in fashion photography's history.
'Interviews with various photographers about how their work supposedly evolved to include happy-snaps and affected fashion photography such that it came to include more mundane posings rather than the Vogue style. Alot of the interviews seem the same and talk about how the "artist" turned commercial and how creative it all is, in spite of what the public thinks. More mundane than expected.