Works really great and is pretty darn transparent when placed on most surfaces.
Besides the obvious and because the other reviewers already gave so much information, I'll focus on why I like this product so much... it's because my 5 and 3 year old kids can MUCH MORE easily use this than the large dispenser devices and the prior design where the little indentation was not there at the bottom. When the kids hold this, it really stays put rather than squirm around in their hands. So this is a big plus. Well done Scotch brand!
Also, keep reusing this and just buy the refill packs. Saves more than 50%, may close to 70% depending on what price you pay for the refills.
This stuff is famious for doing the job. It's easy to cut without getting stuck to itself. It's the backbone of the Scotch tape line. The problem was it came [and still does] on small rolls that my wife would "barrow' and when I found it again the dispenser was empty. With it's larger capasity [650 inches] there's a good chance [but no promise] that some tape will be there. The replaceable dispenser is also alittle larger making it easier to spot when I'm hunting for it. Every other manufacturer makes a copy but get the original that is still the #1 package wrap and general use tape out here, bar none
I like Magic Tape for taping up notes, to do lists, etc. on the wall of my home office as I can easily remove them without the tape damaging the paint or leaving an adhesive mess behind afterward. It's also handy for taping temporary notes to the front door for delivery people,as it does not damage the wood there either. I would not use it for something needing something more permanent, such as packing a package for mailing, as the tape is too easily removed, so no reliable for that use.
Every now and again I get a cheap store brand of tape and I regret it. I always go back to scotch. Nothing sticks better or is as sturdy. And when using over the labels it leaves the label readable...cheap store/generic brands are fuzzy and hard to read thru. One name brand I will never leave.
I ordered some Scotch Magic Tape to be sent to a friend visiting the US, to bring back to Brazil for me (it's about 4x more expensive here, and the me-toos are horrible quality.) Amazon asked me to review my purchase. Well, it MAGIC, FFS. What better recommendation could there BE?