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The Flight of the Creative Class: The New Global Competition for Talent
 
 
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The Flight of the Creative Class: The New Global Competition for Talent (Hardcover)

~ (Author) "In March of 2003, I had the opportunity to meet Peter Jackson, the Academy Award-winning director of the Lord of the Rings trilogy, at his..." (more)
Key Phrases: United States, New York, Silicon Valley (more...)
3.2 out of 5 stars  See all reviews (25 customer reviews)
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Price For All Three: $42.80

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Editorial Reviews

From Publishers Weekly

Following up on The Rise of the Creative Class (2002), Florida argues that if America continues to make it harder for some of the world's most talented students and workers to come here, they'll go to other countries eager to tap into their creative capabilities—as will American citizens fed up with what they view as an increasingly repressive environment. He argues that the loss of even a few geniuses can have tremendous impact, adding that the "overblown" economic threat posed by large nations such as China and India obscures all the little blows inflicted upon the U.S. by Canada, Scandinavia, New Zealand and other countries with more open political climates. Florida lays his case out well and devotes a significant portion of this polemical analysis to defending his earlier book's argument regarding "technology, talent, and tolerance" (i.e. that together, they generate economic clout, so the U.S. should be more progressive on gay rights and government spending). He does so because that book contains what he sees as the way out of the dilemma—a new American society that can "tap the full creative capabilities of every human being." Even when he drills down to less panoramic vistas, however, Florida remains an astute observer of what makes economic communities tick, and he's sure to generate just as much public debate on this new twist on brain drain. 25-city radio tour.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


From Booklist

Professor Florida makes an impassioned plea, using his first book, The Rise of the Creative Class (2002), as a jump start, for the U.S. to retain its stature as an open and welcoming home for talent. And lest readers think that the author has overstated the hype, that engineers, scientists, and other innovators are not emigrating from America, he musters up an incredible quantity of quality statistics that would disable any contrarian, from the unaffordability of our cities to our insistence on outsourcing. Yet this brain drain is not attributable simply to verifiable factors; rather, it is in large part driven by our demise as an open, tolerant society. Look at the numbers of films now produced in Toronto, New Zealand, and Australia. Who now has the lead in developing new ideas in consumer electronics? Note the decreasing numbers of Nobel Prizes awarded to U.S. citizens. How do we solve the problem? He admits his four-pronged program is not an overnight panacea; it requires a profound societal shift. Barbara Jacobs
Copyright © American Library Association. All rights reserved
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Product Details

  • Hardcover: 320 pages
  • Publisher: HarperBusiness (April 12, 2005)
  • Language: English
  • ISBN-10: 006075690X
  • ISBN-13: 978-0060756901
  • Product Dimensions: 8.9 x 5.9 x 1 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon.com Sales Rank: #503,339 in Books (See Bestsellers in Books)

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Richard Florida
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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In March of 2003, I had the opportunity to meet Peter Jackson, the Academy Award-winning director of the Lord of the Rings trilogy, at his film complex in lush, green, otherworldly Wellington, New Zealand. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York, Silicon Valley, San Francisco, New Zealand, Los Angeles, Creativity Index, United Kingdom, The Rise of the Creative Class, Industrial Revolution, San Diego, World War, Nobel Prize, Carnegie Mellon, Jane Jacobs, Kevin Stolarick, University of California, Great Depression, New Deal, Ronald Inglehart, National Science Board, South Korea, Tel Aviv, Brookings Institution, Bohemian Index
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Customer Reviews

25 Reviews
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3.2 out of 5 stars (25 customer reviews)
 
 
 
 
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43 of 49 people found the following review helpful:
5.0 out of 5 stars A hopeful vision for the future, July 27, 2005
RF has written an excellent followup to his first book. His concept that the U.S. is suffering a "brain drain" has been discussed pretty thoroughly by other reviewers, so I won't rehash it, other than to say that I think he's right on the button. The title, in fact, reflects only part of the story: what I found most stimulating about the book is his suggestions for the future.

I think that his recommendations about education are excellent. He does NOT say that a college education is a necessary prerequisite for prosperity; rather, he points out that the present U.S. educational system doesn't foster (and indeed squelches) the creativity, flexibility, and initiative that students need to succeed in today's volatile economy. While training a nation of workplace drones and mindless consumers might have been expedient in the age of large factories, it's counterproductive today and represents an immense waste of human abilities, especially if we're losing the influx of immigrant talent and ambition that has fueled our economy up to now. (Current educational reforms, e.g., No Student Left Behind, are a step backwards in their focus on rote memorization and standardized tests; the aim appears to be to create easily measurable results to make a political point.)

It's noteworthy that RF doesn't take sides politically: while he bewails the political climate that has led to the "flight of the creative class," he also deplores the increased polarization of the major parties, which has more to do with Washington power politics than with voters' actual beliefs. (He's right about that: it's a pity that the "purple America" map from the 2004 election reproduced so poorly in the book, because it makes the important point that we're not nearly as divided a nation as we're made out to be.) He faults the Republicans for being wedded to old-money industries such as oil, but faults the Democrats equally for buying into the nineteenth-century business model by catering to unions. And both parties have failed equally in recognizing what truly drives the U.S. economy (hint to some previous reviewers: it's not just money).

As for the commonly expressed criticism that RF is glorifying an effete, self-centered "creative class" while ignoring the unwashed masses, do the math: these people prospered economically not because they inherited money, but because they WORKED FOR IT. Regional success stories such as Silicon Valley and Seattle were built, not by trust-fund babies (or, for that matter, on Enron-style accounting), but by people who committed themselves passionately to a project, took financial risks, and worked long hours. His suggestions in the later sections of the book have to do, not with keeping the "creative class" exclusive, but with improving both the work environment and the educational system so that the rest of society can draw upon their own creativity to achieve the same personal and financial success.
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58 of 71 people found the following review helpful:
4.0 out of 5 stars Read this book!, April 22, 2005
I've found the negative reviews to be perplexing- such vitriolic diatribes and very little critical thought evident- I wonder if the book was actually read by these reviewers. This is a really good book that deserves to be read and discussed. Florida doesn't pretend to have all of the answers. People with pulses and a modicum of creativity seem to understand the premises he puts forth. For those looking to blame someone, anyone, for the economic equity gap evident in this country, Florida is an easy target. Folks, don't kill the messenger, he may have something to teach you. The cultural insularity and puritanical values perpetuated in current public policy have long term consequences. Wake up!
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13 of 14 people found the following review helpful:
5.0 out of 5 stars Fascinating discussion of creativity's economic importance, November 25, 2005
This book is an extension of Florida's "Creativity Thesis" from his earlier book (although this work certainly stands on its own). His primary theme is that a new economic category has begun to dominate our society in a challenging way: the "creative class," a broad term defining those who work in idea-based jobs. It doesn't mean merely artists and musicians but encompasses lawyers, scientists, and others that consult, advise, invent, etc. This group is fast becoming a critical part of any region's economic success, and Florida attempts to sort out the consequences. Importantly, for success a city must have more than job availability. To attract the creative types a city must offer diversity and lifestyle opportunity too -- a thesis I find humane and reasonable. Cities must provide fulfillment, as well as dollars.

Florida argues that the United States must now compete globally for talent in order to succeed. We are currently failing, he argues, by limiting opportunities for immigrants which are the key to diversity and economic drive. Florida's is not a gloom and doom image, but a suggestion that the playing field is leveling -- although the US currently has an important advantage of having vibrant, connected and exciting cities to attract creative talent.

Florida's boldest argument in political terms is the importance of immigration. Immigration is the lifeblood of a creative economy, and Florida notes that immigration is important both in its quantity and its diversity. Immigrants from varied countries will add to the creativity the new economy requires. The current drop in immigration alarms Florida; immigrants must make up, for example, the shortfall in current science research by that of American citizens. This interchange of immigrants benefits all: this is not merely about the US succeeding but the benefits economies and expertise of home countries too.

Florida's examples are varied and sometimes surprising. His emphasis on the paramount importance of education explains why Ireland succeeds while Italy languishes. Successful cities such as San Francisco and Seattle provide the elements of 1. technology, 2, talent, 3. diversity he sees necessary for the right creative mix. Curiously New York City is absent from much of his discussion. He notes that due to lack of a creative element to their economy, China and India are not the future of economic development. On the downside, Florida warns that the creative economy has losing cities too, and has the consequence of stratifying an economy to extremes of wealth and poverty, such as St. Louis, Detroit, and Buffalo.

Although this is an excellent book, as a nitpicky complaint I would add that the charts Florida uses -- 2d information drawn as a 3d aspect -- are cheesy and flawed, as presenting 2d information in perspectival view visually exaggerates the force of charted information. The arguments are interesting enough with this ridiculous razzle-dazzle.
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Most Recent Customer Reviews

4.0 out of 5 stars Building On His Thesis, But With A Warning
In the first portion of this book, Richard Florida recaps and defends the major ideas in his first book, The Rise of the Creative Class: And How It's Transforming Work, Leisure,... Read more
Published 15 months ago by A. Hennessey

1.0 out of 5 stars Good Observation, Bad Conclusion
The "creative class" is much to broad a description for what Mr. Florida attempts to describe as an autonomous mass. Read more
Published 19 months ago by Sara G. Harden

2.0 out of 5 stars Kinda Lightweight Social Science

Florida was all the rage in the Ivory Tower a while back. I read this book when it first came out and immediately saw it for what it was; a lightweight treatise marketed... Read more
Published on November 1, 2007 by madhatter

3.0 out of 5 stars Still needs to take on the 900-pound gorilla
"If America continues to make it harder for some of the world's most talented students and workers to come here, they'll go to other countries eager to tap into their creative... Read more
Published on April 10, 2007 by Brian Wright

1.0 out of 5 stars Don't Waste Your Time and Money
While I appreciated and generally agreed with the thesis Richard Florida puts forward that creativity is important for society, there were many times when I found his writing... Read more
Published on June 21, 2006 by Zecon

5.0 out of 5 stars False Dichotomy between Creative and Technology Mindset
Richard Florida's work has many culturally helpful things to say. A kid's review - well argued by the way - has pointed out that Florida's work has a right brain bias. Read more
Published on May 10, 2006 by Lou Quacious

1.0 out of 5 stars Florida's work is based on a fundamentally flawed assumption
Richard Florida divides people into two groups, those in the creative class such as artists, musicians, and engineers and those not in the creative class, mainly people not... Read more
Published on April 27, 2006

1.0 out of 5 stars Politically independent?
I bought this book after seeing Mr Florida talk on CSPAN-2. He does have some interesting things to say about creativity, but... Read more
Published on February 7, 2006 by Brian Williams

5.0 out of 5 stars Must read
Even before finishing this book, I began recommending to all my friends at least to read it, even if they are not inclined to buy it. Read more
Published on January 12, 2006 by Lena

3.0 out of 5 stars reviews that made me think
I know Florida and have worked with him a number of times, as I produce conventions where we may have hired him or our client has hired him. Read more
Published on December 24, 2005 by Rocklobster

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