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PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life (Hardcover)

by Greg Stielstra (Author) "The movie Blast from the Past opens in Los Angeles, where, in 1962, amid the heightening tensions of the Cuban missile crisis an eccentric inventor..." (more)
Key Phrases: driest tinder, customer evangelists, marketing fire, The Passion of the Christ, Phineas Gage, Rick Warren (more...)

3.9 out of 5 stars See all reviews (23 customer reviews)

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Product Description

How the marketing system that helped spark a bestselling customer revolution in the Christian marketplace can fuel the success of any business––by speaking to the integrity and passion of every customer.

Readers will discover a comprehensive strategy that can help any business reach and retain new markets, by tapping the secrets of what Zondervan marketing leader Greg Stielstra calls PyroMarketing. From the importance of focusing on individual consumers and their preferences, to giving customers an experience with the benefit of your product or service, to converting customers into enthusiastic sales people for your product, to building a state of the art consumer database, PyroMarketing captures in one four–step system the essence of the customer–driven strategies that seek to build markets through the passion and loyalty of the individual. Stielstra's manifesto is based on a powerful and easy–to–apply metaphor––of fire: "There are four steps to creating successful marketing campaigns. You build them the same way you build a campfire. If you were a scout or a camper, you already know the drill. " Gather the driest tinder. Touch it with the match. Fan the flames. Save the coals.

Tapping the latest scientific research into the brain and human behaviour, Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure––while PyroMarketing principles deliver powerful results over the long–term and for less money. Illustrated with case studies including The Purpose–Driven Life, one of the bestselling books of all time, and the breakaway phenomenon The Passion of Christ.

About the Author

During fifteen years in marketing for Zondervan and Thomas Nelson publishers, Greg Stielstra oversaw marketing for numerous bestsellers, including The Purpose-Driven Life. He currently works as EVP and Director of Integrated Delivery for The Buntin Group. He lives in Franklin, Tennessee, with his wife, Amy, and their three children.

Product Details

Hardcover: 256 pages
Publisher: HarperBusiness (September 27, 2005)
Language: English
ISBN-10: 0060776706
ISBN-13: 978-0060776701
Product Dimensions: 8.6 x 5.8 x 0.9 inches
Shipping Weight: 11.2 ounces (View shipping rates and policies)

Average Customer Review: 3.9 out of 5 stars See all reviews (23 customer reviews)

Amazon.com Sales Rank: #651,177 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
The movie Blast from the Past opens in Los Angeles, where, in 1962, amid the heightening tensions of the Cuban missile crisis an eccentric inventor named Calvin whisks his pregnant wife to the safety of the bomb shelter he built beneath their backyard. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
driest tinder, customer evangelists, marketing fire, affiliation networks, radiative feedback, traditional mass marketing, saving the coals, charred cloth, reward circuit, social proof, consumer database, heat release rate, connecting customers, ignition temperature, ignition point

Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Passion of the Christ, Phineas Gage, Rick Warren, Super Bowl, United States, Early Adopters, Forty Days of Purpose Campaign, Mel Gibson, Tom Vincent, Early Majority, Green Bay Packers, Jack London, Fast Company, Antonio Damasio, Los Angeles, Malcolm Gladwell, The Driest Tinder Figure, World Wide Web

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Citations (learn more)

This book cites 21 books:

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell on page 160, Back Matter (1), and Back Matter (2)
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program by Arthur Hughes in Front Matter, page 178, and Back Matter
To Build a Fire and Other Stories (Bantam Classics) by Jack London on page 45, page 73, and page 219
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin on page 64, and Back Matter
Six Degrees: The Science of a Connected Age (Open Market Edition) by Duncan J. Watts in Front Matter, and Back Matter

See all 21 books this book cites

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	87% buy the item featured on this page: PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life 3.9 out of 5 stars (23) $17.12
	10% buy Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers 5.0 out of 5 stars (2) $16.27
	4% buy Straight Talk from the Editor, 18 Keys to a Rejection-Proof Submission 4.6 out of 5 stars (27) $0.49

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Customer Reviews

23 Reviews

5 star:		(14)
4 star:		(2)
3 star:		(1)
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Average Customer Review

3.9 out of 5 stars (23 customer reviews)

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Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars Stop wasting marketing money, October 11, 2005

By	John Sawyer "Marketing book maven" (Grand Rapids, MI USA) - See all my reviews (REAL NAME)

A 20th century retailer named John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Greg Stielstra's book will help keep you from wasting any of your marketing budget. Forged in the challenging world of publisher marketing, the concept of this book is built around the metaphor of starting a fire. Stielstra starts by pointing out the need to isolate the group of consumers most likely to buy. He calls this primary target audience the "driest tinder." Then, instead of spreading your marketing funds broadly, he encourages you to focus your marketing resources on this group (touch them with the match) by giving them a product experience. Then, you "fan the flames" of their enthusiasm by enabling these consumers to become product evangelists. Finally, you collect the consumer data (save the coals) so that the next time you want to communicate with this audience, you can do it effiently.

I read a lot of marketing books. Some are full of philosophical fluff. This one is extremely practical. As technology continues to advance, it will confirm the brilliance of Stielstra's approach by enabling us to follow his advice more cost-effectively. I wholeheartedly recommend this book.

John Sawyer
Chief Strategy Officer
Grey Matter Group

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7 of 7 people found the following review helpful:

5.0 out of 5 stars Book Marketing Expert Lights Fire Under Old Idea of Mass Marketing, October 8, 2005

By	R. Scott Lorenz "(Book Publicist)" (Plymouth, MI United States) - See all my reviews (REAL NAME)

If you are not using the techniques outlined in PryoMarketing now, you will be in the near future. Why? Greg Stielstra discusses why mass advertising and mass marketing are failing to deliver customers via these traditional mediums. With thousands of messages coming at consumers everyday and the wide use of devices such as TIVO what's a marketer to do?

In PryoMarketing readers will learn to begin a marketing campaign with the most likely customers who Stielstra calls the "driest tinder." With numerous references to "fire" throughout the book the point he drives home by using the analogy is that in order to start a fire you don't try to light a log on fire you light the "driest tinder" or the people most likely to be interested in your product or service.

Stielstra discusses in great detail the successful application of this technique in the promotion of Mel Gibson's "Passion of the Christ" and Rick Warren's "The Purpose-Driven Life."

As a book publicist and book marketing expert myself, I can attest to the importance of the valuable information found in PryoMarketing.

Scott Lorenz
President
Westwind Communications
www.westwindcos.com/book

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6 of 6 people found the following review helpful:

5.0 out of 5 stars I love this book!, December 8, 2005

By	Josh Hunt (Las Cruces, NM) - See all my reviews (REAL NAME)

I love this book!

It is timely, practical, and relevant. It must makes sense.

Plus, you get sample the book if you are skeptical at the author's web-page at [...] The entire, unabridged book is available for download in MP3.

I have read a lot of books on marketing. This one has changed my approach.

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Most Recent Customer Reviews

2.0 out of 5 stars Pyro Marketing - Greg Stielstra
I thought I would love this book. The author is the marketing person behind the book A Purpose Driven Life, one of the more successful book launches in the 21st century. Read more

Published 22 days ago by Joel Warady

5.0 out of 5 stars One of the best ever!
This book has changed my ENTIRE LIFE of marketing - buy it before you spend another $ on advertising!

Published 15 months ago by Larry Wayne Sutton

5.0 out of 5 stars You've Got My Attention
Written by the guy who helped Purpose Driven Life sell millions of copies--I would call him credible. And I was not disappointed by what I read. Read more

Published on May 17, 2007 by Victorya Rogers

4.0 out of 5 stars Not the best marketing book...but VERY useful
First off....what's with all the complaints about the "fire" analogies given in this book. I personally think it puts you in a proper "frame of mind" as far as equating to real... Read more

Published on April 18, 2007 by Mark Twain

1.0 out of 5 stars Don't waste your money!
Everything relavant to marketing can be learned in the left inside flap of the jacket, unless of course you are looking for a book on the science of building a fire. Read more

Published on March 6, 2007 by Matthew Bucklin

5.0 out of 5 stars A Fresh Approach That Can Jump Start Your Thinking
When I picked up "PyroMarketing" I expected to find another forced metaphor presentation of basic marketing principles.

The book has a bit of that.. Read more

Published on February 25, 2007 by Warren L. Whitlock

4.0 out of 5 stars I enjoyed this way of looking at Marketing
I picked up this book out of the blue and thought it could help me in a new marketing position I was starting. I was right. Read more

Published on January 9, 2007 by SBColts

2.0 out of 5 stars Reasonable principles
I found his metaphors and principles about fire, tinder, flame-fanning, etc. reasonable. I particularly appreciated his insistence on honesty and integrity (vs. Read more

Published on June 19, 2006 by Readin' Feller

5.0 out of 5 stars Powerful Marketing Information for Any Writer
As a part of the marketing department at Zondervan Publishing House, Greg Stielstra has been involved in marketing more than 750 different books including twenty #1 bestsellers... Read more

Published on May 6, 2006 by W. Terry Whalin

2.0 out of 5 stars It was much too generalized
I wanted to like this book...the first chapter or two makes sense...but it ended there. Too much story telling, too many references to fire, and too many connections to The... Read more

Published on March 20, 2006 by Nicholas A. Lamparelli

› See all 23 customer reviews...

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PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life

This is a: Book Marketing Reference Book

PyroMarketing - The Secret of Book Marketing Success How Purpose-Driven Life and ‘The Passion’ Paved the Way R. Scott Lorenz, President Westwind Communications Book marketing professionals know the secrets of success that drove ...

Number Of Pages: 256; Publisher: Collins; Author: Greg Stielstra; ...

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Created on Feb 10, 2007, last edited on Mar 18, 2007.