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The Sales Bible: The Ultimate Sales Resource, New Edition (Hardcover)

~ Jeffrey Gitomer (Author)
4.6 out of 5 stars  See all reviews (42 customer reviews)
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Frequently Bought Together

The Sales Bible: The Ultimate Sales Resource, New Edition + Little Red Book of Selling: 12.5 Principles of Sales Greatness + Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS
Price For All Three: $46.93

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Editorial Reviews

Review

Praise for the 1993 Edition! Ken Blanchard, coauthour, The One Minute Manager "It's a book you will want to keep by your side at all times."

Product Description

Since its initial publication in 1994, Morrow's hardcover edition of Jeffrey Gitomer's THE SALES BIBLE has sold over 117,000 copies, and another 100,000 in paperback (published by Wiley). But in the 13 years since then, Gitomer has made himself into a sales powerhouse with huge success around an inventively packaged series of books, with his classic THE LITTLE RED BOOK OF SELLING at its heart. Now at last, Gitomer has taken the title that began it all, and has completely revised it. The Sales Bible is totally reworked to fit into his line of bestselling sales titles. It's sure to be THE must-have title for sales professionals worldwide who've already come to know and trust Jeffrey's inventive, irreverent sales wisdom through his "Little [Color] Book of..." series.
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Product Details

  • Hardcover: 304 pages
  • Publisher: HarperBusiness; Revised edition (May 6, 2008)
  • Language: English
  • ISBN-10: 0061379409
  • ISBN-13: 978-0061379406
  • Product Dimensions: 9.1 x 6.2 x 0.9 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (42 customer reviews)
  • Amazon.com Sales Rank: #23,765 in Books (See Bestsellers in Books)

    Popular in this category: (What's this?)

    #38 in  Books > Business & Investing > Management & Leadership > Strategy & Competition

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Jeffrey H. Gitomer
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What Do Customers Ultimately Buy After Viewing This Item?

The Sales Bible: The Ultimate Sales Resource, New Edition
77% buy the item featured on this page:
The Sales Bible: The Ultimate Sales Resource, New Edition 4.6 out of 5 stars (42)
$19.77
Little Red Book of Selling: 12.5 Principles of Sales Greatness
9% buy
Little Red Book of Selling: 12.5 Principles of Sales Greatness 4.3 out of 5 stars (129)
$13.57
The Sales Bible: The Ultimate Sales Resource, Revised Edition
5% buy
The Sales Bible: The Ultimate Sales Resource, Revised Edition 4.3 out of 5 stars (81)
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Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS
4% buy
Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS 4.3 out of 5 stars (85)
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Customer Reviews

42 Reviews
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 (33)
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Average Customer Review
4.6 out of 5 stars (42 customer reviews)
 
 
 
 
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26 of 32 people found the following review helpful:
5.0 out of 5 stars The Rules of Selling Have Changed, May 17, 2008
By Mike (San Jose, CA) - See all my reviews
(TOP 1000 REVIEWER)      
Somewhere in America, a Salesperson is working the phones. They've dutifully memorized their "red hot cold calling" scripts and are dialing the 99 phone numbers that may allow them to set an appointment or take an order when they dial the 100th. They're playing the numbers game and they are surviving.

They're in the minority.

Meanwhile, another Salesperson who is well-versed in "closing techniques" is mesmerizing his or her prospect with a fully scripted and rehearsed presentation, each PowerPoint slide exuding the features and benefits that will certainly lead to a firm handshake and a signed order.

They're also in the minority.

This is the age of selling that's articulated in books like Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit. The economy has changed, the rules have changed, and your prospects have the Internet at their fingertips. They don't need you and don't want to deal with you unless you bring something to the table that they can't get on their own. You need to be a problem-solver, one who crafts solutions and never wastes the time of your prospects.

Gitomer covers it all...the techniques that work today as well as the ones that have limped off to the elephant's graveyard. Along with his six "little books" on selling, the revised Sales Bible forms a body of work that can be summed up in one central message, found on page 18:

"You often hear people say that they wouldn't or couldn't go into sales. The reason is they can't tolerate the risk involved. The uncertainty. The unknown. Or, perhaps more fundamental, they can't handle the challenge."

Selling...as an art and a science...is a moving target. The economy changes, the playing field changes, the needs of each of your prospects-slash-customers changes. A decade or two ago you might have gotten by with reading Zig Ziglar's Secrets of Closing the Sale or Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere before hitting the pavement or dialing the phone, but today your education needs to evolve daily. Gerhard Gschwandtner's "Selling Power" magazine and Web Site offers daily audio and video tips from experts. Gitomer publishes his weekly "Sales Caffeine" eZine. The degree to which the modern salesperson realizes that his or her education is perpetual and never-ending is the degree to which they will taste significant success.

If you own the six "little books" and former editions of The Sales Bible, if you read "Sales Caffeine" or listen to Gitomer as the host of Gschwandtner's monthly "Selling Power Live" audio program, you may not find an abundance of "new" material in this revised edition. The cartoons make it consistent in format with the "little books." I consider the book to be a five-star effort, and especially enjoy the fact that it is available as an audio book. Gitomer has carefully included his own unique personality as a central element of his branding, and this is one effort that benefits from presentation in both the written and spoken word.
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10 of 11 people found the following review helpful:
5.0 out of 5 stars Words of wisdom, May 13, 2008
By Julie Neal (Sanibel Island, Fla.) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)      
Amazon Verified Purchase(What's this?)
Imagine a sales trainer looking over your shoulder as you work, telling you specifically what you should be doing. He's endlessly optimistic but also incredibly driven and intense. He loves to bark out list after list of advice. He quotes himself, often.

Sound irritating? In person it would be, but as a book it works. I got my copy this afternoon, and it's already full of Post-it notes, each one marking an intriguing idea I can't wait to try.

Here's one. When you call someone and they're not there, "leave a partial message that includes your name and phone number, then pretend to get cut off in mid-sentence as you're getting to the important part of the message. Cut it off in mid-word." Some examples: "I found your..." or "Your competition said..." The person won't be able to resist calling you back.

There's no index, and the table of contents is hard to find, but those are quibbles. This book delivers on its promise: The Ultimate Sales Resource.

Here's the chapter list:

1. The Rules. The Secrets. The Fun.
2. Preparing to WOW! the Prospect
3. Please Allow Me to Introduce Myself
4. Making a Great Presentation
5. Objections, Closing and Follow-up. Getting to YES!
6. Woes and Foes
7. All Hail the King... Customer
8. Spreading the Gospel
9. Networking... Success by Association(s)
10. Prophets and Profits
11. Up Your Income!
12. Can I Get an Amen?
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2 of 2 people found the following review helpful:
4.0 out of 5 stars Fundamentals, June 14, 2009
Overall Great book on fundamentals. You will not find any fancy techniques in this book, & very biased to the b2b side of selling. This book is very good on the fundamental level, which for me is the most important. I use the fundamentals more then anything on a day to day bases. You should buy this book if you are serious about the career of selling.
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Most Recent Customer Reviews

4.0 out of 5 stars A Passion for Selling
Jeffrey Gitomer has a passion for selling; even his name suggests that, almost saying "Get over here, I'm trying to sell you something! Read more
Published 3 months ago by Larry Underwood

5.0 out of 5 stars Sales Bible review/audio
If you want a mentor who has a vast amount of experience, tells it just like it is and gives you plenty of inspiration, the Jeffrey Gitomer's Sales Bible on CD is fantastic. Read more
Published 5 months ago by Raymond E. Shimkus

4.0 out of 5 stars Only if you're serious about your success
OK ... I admit it. I'm a fan of Jeffrey Gitomer's for a long time. I find his books easy to read but challenging to implement. Read more
Published 6 months ago by Jeff Fagin

5.0 out of 5 stars very satisfied
This book has some great tips that can continually remind sales people just what it takes and how much fun it is to be in sales.
Published 8 months ago by J. Small

5.0 out of 5 stars Something for everyone even you
Have you been in sales? Just getting started? In a slump? Breaking all the records? A new sales manager? Someone who wants to be able to influence better? Read more
Published 10 months ago by Scott S, Bell

5.0 out of 5 stars Must have for the Sales professional
I really enjoyed this book. A must have for anybody in Sales. The insight provided is concise and straightforward. Read more
Published 10 months ago by Mark Deo

5.0 out of 5 stars Sales Pros get your "A Game" back fast and easy...
Gitomer has written a book that can get a novice up to speed in classic sales ideas and tactics or... Read more
Published 10 months ago by Rob Northrup

4.0 out of 5 stars Great Principles for Sales
This book is a great reference book. I suggest reading it cover-to-cover and then revisiting it in small bits. It's a lot to take in at one sitting. Read more
Published 11 months ago by Dan R. Spencer

5.0 out of 5 stars The Ultimate Sales tool
No sales professional should be without this book. Mr. Gitomer tells us what we all know, but in a way that not only inspires, but also enables us to use the information. Read more
Published 13 months ago by rich bonn

5.0 out of 5 stars Sales Bible
This is a great book for anyone in sales. It helps you "come back to basics" and realize why you got in this profession in the first place. Read more
Published 15 months ago by S. Haupt

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