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Crush It!: Why NOW Is the Time to Cash In on Your Passion Hardcover – October 13, 2009

by
Gary Vaynerchuk (Author)
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Gary Vaynerchuk (Author)
4.4 out of 5 stars 844 customer reviews
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Product Details

  • Hardcover: 142 pages
  • Publisher: Harper Studio; First Edition, 1st Printing edition (October 13, 2009)
  • Language: English
  • ISBN-10: 0061914177
  • ISBN-13: 978-0061914171
  • Product Dimensions: 5.5 x 0.6 x 8.2 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (844 customer reviews)
  • Amazon Best Sellers Rank: #4,983 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

1.0 out of 5 starsDon't WASTE your money!!!
By Tommy Lee on June 22, 2010
Format: Hardcover Verified Purchase
Here's the straight to the point short answer for this book: Use facebook, and other social media sites to promote yourself! There, I just gave you all this book is going to give you. I simply gave it to you in one sentence for FREE instead of the $10 I paid for it on Amazon, and 2-hours of your time wasted reading it. It's really nothing more than a salesman's pitch book. And the pitch here is to buy his book, and read about him telling you THAT he used social media to grow his business, NOT HOW HE USED SOCIAL MEDIA TO GROW HIS BUSINESS.

*** PLEASE NOTE ***
THIS IS NOT A HOW TO BOOK BY ANY MEANS. If that is what you are looking for, then look elsewhere. This book is simply about Gary saying, I used social media to grow my business. And really folks, that's it!
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2.0 out of 5 starsI Wanted To Like It, But.....
By Elisa 20 TOP 1000 REVIEWERVINE VOICE on October 16, 2009
Format: Hardcover Verified Purchase
Now that I've read the mystifying rave reviews of this book--and seen in one day how 12 people have already marked my review as "not helpful", I wish I could rank this book even lower. I was being kind with 2 stars. (The extra one was a nod for explaining to people who may not have thought of it before, some of the "branding" potential of social media. Oh, and for using a book as a PR piece--even though that is also a major NEGATIVE factor to me).

I looked forward to this book. I share Gary's idea that the internet + its social media has created amazing new opportunities for entrepreneurs with the know-how to fully utilize it. I agree with his vision of relentless and disciplined branding in every way that this new media offers.

The problems? First, as others have mentioned, Vaynerchuk started out in his father's already-successful wine merchant business. Vaynerchuk expanded his father's business innovatively via social media branding (taking it from $4 million to, he says, $50 million), but that does not make his experience easily replicable for the people he's exhorting to "crush it" like he did. Nor does it seem wise for him to urge others, including many who don't have his financial family "safety net", to quit their jobs and "follow your passion". He hasn't "been there" (struggling, like most people do, without a lucrative family business to fall back on). His advice to give it all up to work 24/7 and follow your passion could be very irresponsible, especially in this unforgiving economy.

Sadly, "Crush It" falls into the category of "book written because someone has gotten rich at doing something".Read more ›
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2.0 out of 5 starsToo much fluff and not enough substance
By B. Flynn on January 5, 2010
Format: Hardcover Verified Purchase
At best, this book serves as a good resource for social media and web tool sites. At worst, it is a braggadocios, poorly conceived sales pitch attempting to inspire its readers to just Crush It (yeah baby!). I usually research books prior to reading them. If you read at the same rate as a 5th grader, you have to choose your reading material wisely. This book was more of an impulse buy spurred by a somewhat interesting description of the book. Deviation from a solid game plan is a mistake.

In retrospect, I should have just leafed through the book and wrote down the websites the author noted. This is the books best asset - it is an excellent reference for websites. The author also gives a few interesting successful business cases that utilized social media. But, this was only about 20 pages of material.

Save yourself the time and just leaf through the book and make a note of referenced websites. Also, the appendices at the end summarize the important points.
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2.0 out of 5 starsAre you kidding?
By Herb Hunter on November 1, 2009
Format: Hardcover
I recently saw this book pumped by Fox and other outlets with everybody talking up the brilliance of the author. On Fox he explained the premise behind the book, his passion for wine, etc., but I still didn't see what the fuss was about. Nevertheless, I borrowed a copy and checked it out like everybody else caught in the whirlwind.

As soon as I saw favorable promotions on the cover written by that shallow, self absorbed fool Tim Ferris (author of The Four Hour Work Week), I was immediately glad I didn't pay a cent for this book. Content wise, it is a short summary of the latest internet venues that won't come as a surprise to anyone under 40 who hasn't been living in a cave since high school. Anyone older could use the book as a decent primer on all things beyond Friendster, including of course Facebook, Twitter, Tumblr, Plaxo (but no Linked In-?) etc. Even so, a primer should either be a freebie on the web or something more substantial than 142 pages of big print hardcover brochure-ware selling for twenty bucks a copy. If you must get one, please avail yourself of a Borders coupon or wait till someone has a sale in a month or so - paying full price would be a genuine slap in the face you don't deserve.

On that note, it seems that more non-fiction books ostensibly offering how-to marketing advice are going away from actual useful content and drifting into ad-ware territory. This book is no exception, and is a loss-leader used as an adverising medium to up-sell the reader on whatever else the author has in store (see also Buyology, and practically everything sold in the real estate section these days, especially by Kiyosaki and Robert G. Allen).Read more ›
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Most Recent Customer Reviews

5.0 out of 5 starsFive Stars

great book! fast shipping

Published 5 days ago by G
5.0 out of 5 starsAmazing

Incredible and I would recommend to anyone who is just starting out as an entrepreneur! Social media continues to evolve but the principles laid out in this book have brought more... Read more

Published 5 days ago
5.0 out of 5 starsGet ready to get excited again!

Loved this book! Real talk, step by step directions to share your passions with the world. I'm a voiceover artist and the method outlined are just as transferable to my business as... Read more

Published 6 days ago by Iesha N Hoffman
5.0 out of 5 starsFive Stars

good

Published 7 days ago by Amazon Customer
5.0 out of 5 starsDirect

Precise and a little bit vanguardistic for his time. Explains very well his creative side and offers some examples that might help you

Published 10 days ago by Carlos
5.0 out of 5 starsFive Stars

Best audiobook for interpreneurs. Doesn't matter if you're a beginner of experienced, you WILL profit from listening to this!

Published 10 days ago by Martin
5.0 out of 5 starsGary Vee Oy Vay!!!!

Great book! Get this! It was factual and helpful and it will help you-it helped me!

Published 14 days ago by Domenic Costa
5.0 out of 5 starsFive Stars

SOLID

Published 17 days ago by Antonio
5.0 out of 5 starsCrushed it!

This book is for aspiring and entry level entrepreneurs. It gives some tips that can be implemented now. These tips will take time and persistence, but that is ok. Read more

Published 19 days ago by Loves technology when it works
5.0 out of 5 starsSimple and direct

It is simple and give you actionable ideas to go and do it right now. Love it and recommend it

Published 21 days ago

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