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Good to Great: Why Some Companies Make the Leap...And Others Don't Hardcover – Unabridged, October 16, 2001

4.4 out of 5 stars 1,813 customer reviews

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Product Details

  • Hardcover: 300 pages
  • Publisher: HarperBusiness; 1 edition (October 16, 2001)
  • Language: English
  • ISBN-10: 0066620996
  • ISBN-13: 978-0066620992
  • Product Dimensions: 6.1 x 1 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (1,813 customer reviews)
  • Amazon Best Sellers Rank: #885 in Books (See Top 100 in Books)

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678 of 767 people found the following review helpful By Donald Mitchell HALL OF FAMETOP 500 REVIEWERVINE VOICE on October 16, 2001
Format: Hardcover
This study was stimulated by Mr. Bill Meehan's (head of McKinsey in San Francisco) observation that Built to Last wasn't very helpful to companies, because the firms studied had always been great. Most companies have been good, and never great. What should these firms do?
Jim Collins and his team have done an enormous amount of interesting work to determine whether a good company can be come a great company, and how. The answer to the former question is "yes," assuming that the 11 of 1435 Fortune 500 companies did not make it there by accident. The answer to the latter is less clear. The study group identified a number of characteristics that their 11 companies had in common, which were much less frequently present in comparison companies. However, the study inexplicably fails to look at these same characteristics to see how often they succeed in the general population of companies. If these characteristics work 100 percent of the time, you really have something. If they work 5 percent of the time, then not too much is proven.
How were the 11 study companies selected? The criteria take pages to explain in an appendix. Let me simplify by saying that their stock price growth had to be in a range from somewhat lower than to not much higher than the market averages for 15 years. Then, in the next 15 years the stocks had to soar versus the market averages and comparison companies while remaining independent. That's hard to do. The selected companies are Abbott Laboratories, Circuit City, Fannie Mae, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreen, and Wells Fargo.
As to the "how," attention was focused on what happened before and during the transition from average performance to high performance.
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162 of 186 people found the following review helpful By ES on June 22, 2013
Format: Hardcover
"Good to Great" introduces readers to the concept of an enduring great company, one that sustains tremendous growth for at least 15 years from the so called "turning point".

Published in 2001, the book gives us a great opportunity to analyze how much endurance there is in a great enduring company.

Since many of the graphs in the book end in 1998, let's see how the eleven example companies listed in the book did in the next 15 years, from 1998 to 2013.

If a convinced reader of the book bought $1 worth of stock of each company back in 1998, the total return on the portfolio in 2013 would be $19.72.

In comparison, the Dow Jones went from 8,000 to 15,000, so the return on investment of $11 in general market would be $20.62.

It turns out, on average, the "great enduring companies" performed slightly worse than general market in the next 15 years after their big sustained successes.

After the author's praise to the great management teams at the companies which target for sustained long-term growth and build a lasting corporate culture to support the growth, these results are disappointing. In the timelines presented in book, the same portfolio does 8x better than the general market, not 5% worse.

Conclusion: The book is well-written and full of interesting notions and quotes. But its main value today is seeing what happened next to superstar companies scientifically and elaborately picked as examples by a group led by a Stanford scholar. There is no way around a feeling that even these highly educated individuals fell under the spell of success and started to find patterns and laws where there were none.
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681 of 796 people found the following review helpful By Jamie Madigan on July 30, 2008
Format: Hardcover
This book by Jim Collins is one of the most successful books to be found in the "Business" section of your local megabookstore, and given how it purports to tell you how to take a merely good company and make it great, it's not difficult to see why that might be so. Collins and his crack team of researchers say they swam through stacks of business literature in search of info on how to pull this feat off, and came up with a list of great companies that illustrate some concepts central to the puzzle. They also present for each great company what they call a "comparison company," which is kind of that company with a goatee and a much less impressive earnings record. The balance of the book is spent expanding on pithy catch phrases that describe the great companies, like "First Who, Then What" or "Be a Hedgehog" or "Grasp the Flywheel, not the Doom Loop." No, no, I'm totally serious.

I've got several problems with this book, the biggest of which stem from fundamentally viewpoints on how to do research. Collin's brand of research is not my kind. It's not systematic, it's not replicable, it's not generalizable, it's not systematic, it's not free of bias, it's not model driven, and it's not collaborative. It's not, in short, scientific in any way. That's not to say that other methods of inquiry are without merit --the Harvard Business Review makes pretty darn good use of case studies, for example-- but way too often Collins's great truths seemed like square pegs crammed into round holes, because a round hole is what he wants. For example, there's no reported search for information that disconfirms his hypotheses. Are there other companies that don't make use of a Culture of Discipline (Chapter 6, natch) but yet are still great according to Collins's definition?
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