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Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas [Paperback]

Richard Bayan (Author)
4.5 out of 5 stars  See all reviews (39 customer reviews)
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Editorial Reviews

Product Description

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

About the Author

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.

Product Details

  • Paperback: 160 pages
  • Publisher: McGraw-Hill; 2 edition (March 15, 2006)
  • Language: English
  • ISBN-10: 0071467858
  • ISBN-13: 978-0071467858
  • Product Dimensions: 8.6 x 8.4 x 0.4 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Bestsellers Rank: #15,118 in Books (See Top 100 in Books)
    #3 in  Books > Business & Investing > Marketing & Sales > Marketing > Direct
    #9 in  Books > Business & Investing > Skills > Business Writing
    #8 in  Books > Reference > Dictionaries & Thesauruses > Thesauruses

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Richard Bayan
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
words that sell, further inspiration, sales letters
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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This book cites 15 books:
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Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
84% buy the item featured on this page:
Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas by Richard Bayan Paperback 4.5 out of 5 stars (39)
$11.53
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
6% buy
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by Maria Veloso Paperback 4.1 out of 5 stars (13)
$14.93
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
4% buy
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly Paperback 4.6 out of 5 stars (65)
$9.90
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
3% buy
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman Paperback 5.0 out of 5 stars (24)
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Customer Reviews

39 Reviews
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Average Customer Review
4.5 out of 5 stars (39 customer reviews)
 
 
 
 
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12 of 12 people found the following review helpful:
4.0 out of 5 stars Very Helpful, February 6, 2007
This review is from: Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas (Paperback)
Recently I bought this book and immediately made some textual changes to my company website based upon the contents of this and "Hot Button Marketing" by Barry Feig. The two mixed together have already begun to pay dividends in terms of conversions of visitors into prospects which will lead to customers and/or partners.

The lessons I learned as I read some of the material:
1) You may believe you're using the right words to sell (as I did prior to reading over the book), but there are always improvements that can be made.

2) Have fun--if your current campaign isn't working as well as you'd like, tweak the copy by using some of the suggestions in this book to see if a different word sprinkled in here and there improves things. It's interesting to see what a little change can do as enough of them can add up to one big success over time.

In a nutshell, this book is a great reference to have handy regardless of what you're selling.
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7 of 8 people found the following review helpful:
5.0 out of 5 stars The most-used writing reference tool on my bookshelf, May 29, 2006
This review is from: Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas (Paperback)
"Words that Sell" has long been the most well-used reference on my bookshelf ... I use it more often than my thesaurus. It is particularly helpful for finding just the right adjective, which is key for any kind of promotional writing.
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6 of 7 people found the following review helpful:
5.0 out of 5 stars Words at your finger tips, November 5, 2006
By Alistair Gray (Sydney, NSW Australia) - See all my reviews
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This review is from: Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas (Paperback)
What a help this was in writing direct marketing copy and in setting up a web site. Broken down into categories it enables you to find positive words and phrases to fit any situation.

Any copy writer, marketing manager who doesn't have this book by there side must have rocks in their head. It is a quick easy to follow guide that can safe you heaps of thinking time.

Recommended
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Most Recent Customer Reviews

4.0 out of 5 stars words that sell
I am pleased with this book, it offers a very in-depth listing of words and explains how they can be best utilized in copy. Very helpful.
Published 18 days ago by tedrey

4.0 out of 5 stars Just Plain Handy
Anyone who writes sales copy will find this book a useful addition to his or her desk reference library. Read more
Published 2 months ago by Kennith Caudill

5.0 out of 5 stars Excellent Reference Book for Any Writer
As a freelance writer, this book has become an instrumental reference piece in my library. Its contents are invaluable for any writer struggling to find that perfect word. Read more
Published 3 months ago by Scott Christ - Freelance Write...

1.0 out of 5 stars great book but not for the kindle
This is a great book but if you own a kindle do not waste your money purchasing the kindle version of this book buy the hard copy! Read more
Published 4 months ago by Thomas Distress

5.0 out of 5 stars This Book is a Werewolf Holding a Chainsaw
That's about the only way I can sum up how awesome and powerful this book is for writing web copy that sells. Read more
Published 7 months ago by Compay

1.0 out of 5 stars do not buy kindle version
great book but on kindle 2 the word lists are so tiny that they are unreadable. the sample did not include any lists so you get no warning till it is too late. Read more
Published 8 months ago by Paul D. Carpenter

5.0 out of 5 stars Gifts to all my accounts
Great book. I use it for all my clients to merchandise their inventory to their consumers. They love me for it!
Published 8 months ago by Jamielynn Dayvs

4.0 out of 5 stars Pretty Good
The book is a collection of words and phrases (probably could say that about any book), but seriously, the book offers about 10 pages or so of advice and then the rest of the book... Read more
Published 9 months ago by Wade W

5.0 out of 5 stars Excellent addition to any copywriter's library
I've been writing ad copy off and on for a bit more then five decades - and books like this are a part of every copywriter's arsenal. Read more
Published 13 months ago by Jerry Saperstein

5.0 out of 5 stars This book it's a must
This book is just wonderful, it helps you find important words and phrases that allow you to sale confidently. Read more
Published 17 months ago by lesly smile

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