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Editorial Reviews
From Publishers Weekly
How does the hopeful entrepreneur convince the power brokers to accept his vision-and fast? In 2004, young Brazilian businessman Bellino sold Donald Trump on his idea to create the largest and most exclusive golf resort in Latin America, the first enterprise in Brazil to bear the Trump brand. The tale lies in how Bellino convinced the Donald in three minutes flat. A lifelong business enthusiast, Bellino leads readers through his succinct presentation methodology, praising the benefits of intuition and risk, using personal experiences, intriguing references, and lessons from the Donald's Apprentice TV series as his guide. The latter portion of the book presents capsule profiles of famous Latin American and North American entrepreneurs who succeeded against the odds, plus self-testing exercises. Advice ranges from obvious (first impressions matter) to insightful (using the "adaptive unconscious"), but never makes the kind of impact that would convince someone to, say, hand over $200 million for some Latin American links.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"Ricardo R. Bellino, a young Brazilian entrepreneur, walked into Donald Trump's office in Manhattan and parlayed a three-minute meeting into a luxury resort." (The New York Times )
See all Editorial Reviews
How does the hopeful entrepreneur convince the power brokers to accept his vision-and fast? In 2004, young Brazilian businessman Bellino sold Donald Trump on his idea to create the largest and most exclusive golf resort in Latin America, the first enterprise in Brazil to bear the Trump brand. The tale lies in how Bellino convinced the Donald in three minutes flat. A lifelong business enthusiast, Bellino leads readers through his succinct presentation methodology, praising the benefits of intuition and risk, using personal experiences, intriguing references, and lessons from the Donald's Apprentice TV series as his guide. The latter portion of the book presents capsule profiles of famous Latin American and North American entrepreneurs who succeeded against the odds, plus self-testing exercises. Advice ranges from obvious (first impressions matter) to insightful (using the "adaptive unconscious"), but never makes the kind of impact that would convince someone to, say, hand over $200 million for some Latin American links.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"Ricardo R. Bellino, a young Brazilian entrepreneur, walked into Donald Trump's office in Manhattan and parlayed a three-minute meeting into a luxury resort." (The New York Times )
See all Editorial Reviews
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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adaptive unconscious, intuitive person Key Phrases - Capitalized Phrases (CAPs): (learn more)
Donald Trump, The Apprentice, New York, John Casablancas, Rio de Janeiro, Sao Paulo, United States, Ricardo Bellino, Villa Trump, Stone Soup, Peter Krass, Trump Organization, Antonio Ermírio, Las Vegas, Hurry Date, Latin America, Silvio Santos, George Ross, José Alencar, Donald Duck, Edson de Godoy Bueno, John Wiley, Samuel Klein, Tufts University New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
adaptive unconscious, intuitive person Key Phrases - Capitalized Phrases (CAPs): (learn more)
Donald Trump, The Apprentice, New York, John Casablancas, Rio de Janeiro, Sao Paulo, United States, Ricardo Bellino, Villa Trump, Stone Soup, Peter Krass, Trump Organization, Antonio Ermírio, Las Vegas, Hurry Date, Latin America, Silvio Santos, George Ross, José Alencar, Donald Duck, Edson de Godoy Bueno, John Wiley, Samuel Klein, Tufts University New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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