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SHIFT:  How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate)
 
 
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SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate) (Paperback)

~ Gary Keller (Author), Dave Jenks (Author), Jay Papasan (Author)
Key Phrases: home price, expired listings, sign calls, Best Buy List, The Millionaire Real Estate Agent, Salable Price (more...)
4.6 out of 5 stars  See all reviews (54 customer reviews)

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SHIFT:  How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate) + The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be! + The Millionaire Real Estate Investor
Total List Price: $65.85
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Editorial Reviews

Product Description

NEW YORK TIMES BESTSELLER

WALL STREET JOURNAL BUSINESS BESTSELLER

USA TODAY MONEY BESTSELLER

"Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book."
--Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul
Co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash. Author, Richest Kids in America

"Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive."
--Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire.

"Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book – read it today."
--Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009

"Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market."
--Bernice Ross, Inman News

The Millionaire Real Estate Series
More than 1,000,000 copies sold!

SHIFTS happen…

Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!

SHIFT explores twelve proven strategies for achieving success in any real estate market, including

  • Master the Market of the Moment: Short Sales, Foreclosures, and REOs
  • Create Urgency: Overcoming Buyer Reluctance
  • Re-Margin Your Business: Expense Management
  • Find the Motivated: Lead Generation
  • Expand the Options: Creative Financing

About the Author

Gary Keller launched his sales career and later Keller Williams Realty International during two of the worst downturns in the recent history of the real estate market. With SHIFT, Gary and coauthors Dave Jenks and Jay Papasan deliver an authoritative resource for surviving and thriving in a shifted real estate market and the latest book in the bestselling Millionaire Real Estate Series.


Product Details

  • Paperback: 304 pages
  • Publisher: McGraw-Hill; 1 edition (August 12, 2008)
  • Language: English
  • ISBN-10: 0071605266
  • ISBN-13: 978-0071605267
  • Product Dimensions: 9.2 x 6.9 x 0.8 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (54 customer reviews)
  • Amazon.com Sales Rank: #35,311 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #35 in  Books > Business & Investing > Investing > Investments
    #67 in  Books > Business & Investing > Real Estate

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Customer Reviews

54 Reviews
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Average Customer Review
4.6 out of 5 stars (54 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
10 of 14 people found the following review helpful:
3.0 out of 5 stars Good but not great, November 30, 2008
By John Coley (Lake Martin, AL) - See all my reviews
(REAL NAME)   
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I am glad I bought this book. I bought and enjoyed the Millionaire RE Agent and RE Investor.

That being said, I don't think it is a great book and that's why I gave it 3 stars. I think the author is a little too dependent on scripts and formulas to work your way out of a slump. If he would update it a tad to account for the fact that most consumers are extremely averse to script heavy agents, it would have been better.

But I do like the fact that he is inspiring, and stresses the can-do attitude that hey, no one's coming to help, you have got to do it yourself. I appreciate that inspiration. I wish he would have written more on that.

On the other hand, if you are a less tech heavy agent, you will like his very detailed and practical methods. It is not my cup of tea (yet, maybe the shift will change my mind!).
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12 of 18 people found the following review helpful:
5.0 out of 5 stars Exactly What Every Real Estate Agent Needs to Know in Today's Market, August 20, 2008
I waited for this book with great anticipation and was not disappointed when I finally got my hands on a copy -- this is career-changing, paradigm shifting information.

I work as the manager of an 80 agent office in Palm Beach, FL and know first-hand the challenges that agents today are facing. The advice given in this book is the exact same advice I've been preaching for months now, delivered in a concise, action-oriented, laser specific format that covers all of the bases and provides all of the key insights needed by any agent committed to growing their business and prospering in today's market:

* Mindset -- getting your 'head-straight' for today's market environment.
* Expense Management -- leading with revenue in tough times.
* Leverage -- accomplishing more through collaboration with others.
* LEAD GENERATION tactics that work.
* LEAD CONVERSION skills and scripts that get results.
* How to maximize your use of the internet to capture and retain clients.
* PRICING RIGHT so your properties sell faster than your competition's.
* Staging strategies that get your properties sold more quickly.
* Skills and scripts for overcoming you buyer's reluctance.
* The basics of creative financing strategies to get your listings sold.
* Short sale, foreclosure and bank owned property strategies and tactics that work.
* Special advice for seeing your properties through to closing.

As a real estate author myself (The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses: The Foolproof Roadmap to Real Estate Riches Without the Risks and Hassles of Landlording) I realize that the shelves are brimming with real estate books. I can honestly say that given today's real estate market environment, if an agent were only allowed to read one real estate book in the coming two years, THIS would be the book that I would recommend! In fact, we are in the process of implementing a complete twelve week training program for my Palm Beach office that's wholly based on the insights gleaned from this book -- I believe it is that important.
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6 of 9 people found the following review helpful:
5.0 out of 5 stars Success is as easy as reading this book!, October 5, 2008
SHIFT was fantastic! If you are a real estate agent I'm sure your business has shifted to some degree. If you don't implement these 12 tactics, you may find yourself working in another field, or maybe you already are. It was so refreshing to read a real estate book that is accurate with what is going on! Sounds easy? Well it is. The truth is everyone can do, but not everyone will (quoted from the book). Agents in my office that have implemented these 12 tactics are pulling unbelievable numbers. Our entire training system is now revolving around these 12 tactics and by the way, it's not a spend money book. You can implement these tactics in your business without spending anything. If you are an agent, do yourself a favor, get the book and master it!
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Most Recent Customer Reviews

1.0 out of 5 stars Ad for Keller Williams
It's a get off your butt and do the job book nothing more.... save your money and get off your butt and do the job. Read more
Published 1 month ago by Richard G. Sitbon

5.0 out of 5 stars If you're in real estate, you need this book.
I'm not an agent but I buy and sell property. Moreover, a large number of my clients are real estate agents. I found this book very useful and profitable. Read more
Published 1 month ago by Susanna Hutcheson

5.0 out of 5 stars excellent read for the real estate pro
if you are starting out, or a seasoned pro, reading this book will only help you. Success leaves clues. Follow the clues in this book and create your own road to success. Read more
Published 5 months ago by Paula Rudelir

5.0 out of 5 stars The perfect book for a recession
This book, although purchased by many for Keller's Real Estate knowledge and skills, can be applied to almost any sales position in a "buyer's market". Read more
Published 6 months ago by James T. Wessier

5.0 out of 5 stars Shift
This book turned my business around. Fixed my thinking on what the problems are and now I am back on track and selling lots of houses.
Published 6 months ago by T. L. Wright

5.0 out of 5 stars Great guide to these tough times
I think that this book is a must for the real estate agents especially during these difficult economic times. Read more
Published 7 months ago by Mariusz Skonieczny

5.0 out of 5 stars Mindset is key
In the beginning of the book, Keller outlines his history in real estate and the challenges he had going through recessions. Read more
Published 10 months ago by Barry Arthur

5.0 out of 5 stars Very informative for all R/E agents in all markets.
"Shift" was a worthwhile read. As a new agent, it's scary to think your new license won't take you anywhere because the market is so bleak, but this book offers a lot of hope and,... Read more
Published 13 months ago by Leane B. Pierpoint

5.0 out of 5 stars SHIFT By Gary Keller
A book every real estate agent must have in this and any market.
Gary tells it like it is. Every agent should make this book part of his/her library if he/she wants to make... Read more
Published 13 months ago by Luis N. Cano

4.0 out of 5 stars Not finished yet but...
I haven't finished reading this yet but so far it has given me a few ideas that I can incorporate into my business.
Published 13 months ago by RE in a Crazy World

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Are You An Agent Who Has Successfully Implemented These Strategies? 0 September 2008
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