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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (Hardcover)

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4.7 out of 5 stars See all reviews (14 customer reviews)

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Editorial Reviews

Product Description

“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
--Rob Enderle, The Enderle Group

“Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

About the Author

Carmine Gallo writes a bi-weekly column for Businessweek.com and has been a featured contributor to several other major websites including MSNBC, Military.com, Always On, AOL and Yahoo Finance. Gallo personally coaches leading executives for keynote speeches, media interviews, product launches, and book tours.

Product Details

Hardcover: 256 pages
Publisher: McGraw-Hill; 1 edition (September 11, 2009)
Language: English
ISBN-10: 0071636080
ISBN-13: 978-0071636087
Product Dimensions: 8.3 x 5.8 x 1 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review: 4.7 out of 5 stars See all reviews (14 customer reviews)

Amazon.com Sales Rank: #360 in Books (See Bestsellers in Books)
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#1 in Books > Business & Investing > Skills > Running Meetings & Presentations
#3 in Books > Business & Investing > Skills > Communications
#6 in Books > Health, Mind & Body > Self-Help > Success

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	95% buy the item featured on this page: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience 4.7 out of 5 stars (14) $12.83
	2% buy Confessions of a Public Speaker 5.0 out of 5 stars (6) $16.49
	1% buy Presentation Zen: Simple Ideas on Presentation Design and Delivery 4.5 out of 5 stars (147) $23.09
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Customer Reviews

14 Reviews

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4 star:		(1)
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4.7 out of 5 stars (14 customer reviews)

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Most Helpful Customer Reviews

51 of 54 people found the following review helpful:

4.0 out of 5 stars Helpful Points -, September 22, 2009

By	Loyd E. Eskildson "Pragmatist" (Phoenix, AZ.) - See all my reviews (TOP 100 REVIEWER) (REAL NAME)

"As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word." Peter Drucker

"Steve Jobs is the most captivating communicator on the world stage," says the author in his opening sentence. The book is divided into three sections: 1)Create the story. 2)Deliver the experience. 3)Refine and rehearse. The material lacks direct input from Jobs, is overly fawning vs. Jobs, and is somewhat repetitive. Nonetheless, given the importance of the topic and the value of the material, the book is well worth reading. The following summarizes some of its suggestions for planning and preparing a presentation.

1)What is the one big idea you want to leave with your audience? It should be short, memorable, and in subject-verb-object sequence.

2)Identify why you're excited about this company/product/feature, etc.

3)Write out the three messages you want the audience to receive, and develop metaphors and analogies in support.

4)Include a demonstration if your product topic lends itself to such. (Eg. pull the product out of your pocket if it is 'pocket-sized.'

5)Invite partners and customers to participate.

6)Include video clips if helpful, but limit to three minutes or less.

7)Answer the "Why should I care?" that's in the audience's mind. Have a passion for creating a better future.

8)Having an enemy (eg. IBM, Microsoft) helps visualize 'the problem' you're solving.

9)Simplify your presentation (and products).

10)Make numbers meaningful - eg. "Stores 1,000 songs," not "5 GB memory."

11)Don't use 'bullet-point' style visuals; instead, use short phrases that accompany your talk, or pictures.

12)Practice, practice, practice - and ask for feedback.

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14 of 16 people found the following review helpful:

5.0 out of 5 stars Insane about making you care, October 20, 2009

By	John Harriman "Delta" (Montana, United States) - See all my reviews

Amazon Verified Purchase(What's this?)

Too bad I bought the Kindle version. I love writing in margins and highlighting in yellow.

I'm not just reading this book; I'm devouring it. I'm condensing it to use in my work, especially my writing, but also in my presentations. In fact, I'm going to use this stuff in debates at the conference table during a meeting and blow away the people who torment me. They're doomed to humiliation. Toast, I tell you.

The content:

Create stories. Intro the villain. Talk in threes.

Send in the hero to solve the problem and banish the villain. Above all, always remember (and don't ever forget) people don't care about you, your product, your needs . . . as much as they care about themselves. So don't bore them about you, your mission, your data.

So. Give people personal reasons to read your writing, to listen to your presentation, to buy your product. Let them know why they should care. Make them fear to be left out of your influence. Remember, it's all about them.

All this, and I'm only a third way through the book. Forget about Steven Jobs and computers and PowerPoint. This book transcends all those things to get to the elegant simplicity in how to reach out and recruit people to your side. Already, I've hit upon the secret to why writing works, why it sells and why no writing book I know of has ever attacked the problem from Carmine Gallo's POV. So I'm writing about it (elsewhere). It's not about the writer, not about the written or spoken product, even. It's about the reader, the listener, the customer, the you you should care about recruiting.

More than care, I love, love, love the useful insights of this book. I got a book of my own out of this book that's so powerful because it takes its own advice.

Oh, and I almost forgot. Be passionate.

PS: I'm not Carmine's uncle or anything. I don't know him, can't vouch for him (to borrow a line from Fargo). Not a shill here, just a guy who hasn't run across a book this useful in a long time.

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4 of 4 people found the following review helpful:

5.0 out of 5 stars Where were you 6 months ago?, October 31, 2009

By	Mr. John C. Fallon (Walhalla SC) - See all my reviews (REAL NAME)

Amazon Verified Purchase(What's this?)

As a teacher of Presentation Skills in the HS classroom, I'd have loved to have read this book 6 months ago and then required it as one of the textbooks for the class. Absolutely outstanding and brings the levels of presentation delivery into award winning performance levels. With "Presentations" being considered the de facto method used in the business sector, absorption of this material is essential for an individuals success. BRAVO!!!

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› See all 14 customer reviews...

Most Recent Customer Reviews

5.0 out of 5 stars Great Book!
This book is FULL of great information on how to communicate ANY message to someone else, whether with a presentation, video, or something similar. Read more

Published 1 day ago by Derek Franklin

5.0 out of 5 stars A Clear, Concise Guide to Just One Thing
I really like this book. Unlike many business books that wander around dozens of topics, this one covers just one thing, the presentations of Steve Jobs. Read more

Published 2 days ago by Dave Millman

5.0 out of 5 stars Buy and read this book.
McGraw Hill is sending me these incredible books. This one is a jewel for any one who gives presentations. Read more

Published 2 days ago by Reg Nordman

5.0 out of 5 stars Fantastic guide to presentation skills and personal brand marketing
Today's business environment is so cluttered with messages, pitches, copy-cats, and general information overload that many new and fresh ideas sit in obscurity. Read more

Published 7 days ago by Tony Deblauwe

5.0 out of 5 stars A must read for presenters!
This is a must read book for ANYONE who presents. If you are serious about presenting or even if you do not do it often. This is a book you must read. Read more

Published 12 days ago by Corey J. Molinelli

2.0 out of 5 stars Sorry, Steve Jobs is not that great..
in his presentation. The only reason that people are attracted to him, is because he is an American icon, larger than life. Read more

Published 14 days ago by Donald Hsu

5.0 out of 5 stars Thoughtful, well-written tips for becoming a superb presenter
As with all of Carmine's books, this one is exceptional; this time the author deftly deconstructs the secrets behind Steve Job's powerhouse presentations. Read more

Published 20 days ago by Kenneth Calhoun

5.0 out of 5 stars A book a speechwriter can love
The Presentation Secrets of Steve Jobs is a book that a speechwriter can love. Gallo quotes from sources such as Nancy Duarte's slide:ology: The Art and Science of Creating Great... Read more

Published 21 days ago by Ian D. Griffin

5.0 out of 5 stars Job's presentations never fail to thrill me
I have been associated with Apple for eight years and have attended many of Steve Job's presentations. Read more

Published 22 days ago by Senior executive

5.0 out of 5 stars The Presentation Secrets of Steve Jobs
This is the best marketing book I've read in a long time. It saved my audience from yet another boring PowerPoint presentation. Read more

Published 1 month ago by Melanie Goetz

› See all 14 customer reviews...

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