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The 7 Essential Steps to Successful eBay Marketing (Paperback)

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Frequently Bought Together

Customers buy this book with eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers (2nd Edition) (v. 2) by Debra Schepp

The 7 Essential Steps to Successful eBay Marketing + eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers (2nd Edition) (v. 2)
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Editorial Reviews

Product Description

In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.

From the Back Cover

Creative strategies that can boost profits now!

Learn and apply proven techniques for marketing your products on eBay effectively--and watch your profits soar. The 7 Essential Steps to Successful eBay Marketing gives you an action plan for creating a comprehensive marketing and sales strategy so you can gain a competitive edge. Inside, eBay and marketing experts reveal how to make your listings stand out, inspire buyer confidence, close sales, and keep your customers coming back. You’ll also get valuable advice on enhancing and expanding your business.

  • Create a sound business plan
  • Take advantage of built-in and third-party sales tools
  • Establish a strong eBay brand
  • Write compelling product descriptions
  • Be an effective salesperson
  • Ensure customer satisfaction and retention
  • Measure your success and improve your business

Janelle Elms is a lead eBay University instructor, Silver PowerSeller, and creator and teacher of the popular eBay 101 and 102 classes.

Phil Dunn, M.A., is a marketing and advertising consultant for Fortune 500 companies, including Microsoft, Hewlett Packard, Pitney Bowes, and IKON.

Amy Balsbaugh runs a lucrative eBay antiques and collectibles business, and has been a member of eBay’s PowerSeller program since its inception.

See all Editorial Reviews

Product Details

  • Paperback: 224 pages
  • Publisher: McGraw-Hill Osborne Media; 1 edition (June 16, 2005)
  • Language: English
  • ISBN-10: 0072260912
  • ISBN-13: 978-0072260915
  • Product Dimensions: 9.1 x 6 x 0.8 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon.com Sales Rank: #622,623 in Books (See Bestsellers in Books)

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Phil Dunn
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Janelle Elms
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Customer Reviews

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4.8 out of 5 stars (14 customer reviews)
 
 
 
 
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28 of 30 people found the following review helpful:
5.0 out of 5 stars Strategic planning for eBay businesses, September 29, 2005
I sell professionally on ebay, and when I tell people what I do for a living, many times they'll laugh or think that I'm not serious. But this book "gets" that there are lots of us out there who are serious about selling on ebay - we run legitimate businesses with real inventory, real employees, and real profit and loss - we aren't just cleaning out granny's attic for some extra cash. This resource is a true asset for people like us. It addresses some serious issues about selling on ebay and earning a living doing so. It's about so much more than what people usually consider "marketing" - it includes tangible plans for building a comprehensive small business plan and strategic planning for the future success of the business.
The tools chapter is also fantastic - they've done a really comprehensive review of all the tools available. The chapter on writing good item descriptions is also great. I've always struggled with description writing, but the authors disclose the secrets that advertising pros use to write good ads, and I'll be darned, it works great for ebay too!
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28 of 33 people found the following review helpful:
5.0 out of 5 stars Beyond the Basics, July 26, 2005
I like this book a lot -- as you can tell by the stars. Most of the eBay books out there are kind of offensive, in that they show you how to do some basic things that are pretty much second nature to most of us. You have to wade through pages and pages of kindergarten lessons to get to any meat.

Anyone with a few months of selling on eBay doesn't need a eBay "how-to" book. This one, however, takes you much further - into the areas and concepts that advertisers have been using for decades to get us to buy all kinds of stuff. It covers visual design and advertising writing techniques that help you actually get more $ out of bids. There's discussion of the psychology behind the tips. The tools chapter alone is probably worth the price of admission. The customer retention advice and strategies are really helpful - I'll bet very few sellers employ even a fraction of the ideas they offer. All good stuff. The best eBay book I've read so far. And I've read a lot.

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31 of 37 people found the following review helpful:
5.0 out of 5 stars 7 Essential Steps to Successful eBay Marketing - Review, July 22, 2005
By R. F. Parker "Frank Ross" (Seattle, WA United States) - See all my reviews
(REAL NAME)   
The title of this book makes it sound like a white-paper or a report, but it is really 200+ pages of conceptual, well-written marketing advice. Each "step" is actually a high-level concept and each forms a different section of the book. Each "step" is then broken down into many significant concepts and terrific bits of advice.

I think the people who will gain the most value from this book are those (like me) who have had some experience selling on eBay, but maybe have had to wing it a bit and maybe have not been doing things as effectively as they could. This book approaches eBay selling from a marketing perspective and doesn't deal very much with the actual mechanics or "Nuts and Bolts" of selling. This alone makes it worth its weight in gold for anyone who is running web-based businesses without the benefit of formal marketing training. Having said that, this book is also very accessible to those who have not yet sold on eBay (but you might need supplemental material).

Often when you have a collaborative work written by 3 different authors, you end up with 3 different writing styles intermingled and that can create a 'bumpy' reading experience. But this books flows amazingly well and reads very smoothly.

This book is very current! There are a lot of books out there on the subject of eBay, but unless the book is reasonably current, it may not provide up-to-date information. This is because eBay has undergone a lot of changes in the past few years. But this book is hot off the presses; it just became available earlier this month.

Perhaps the best part of this book is that you can take the information and apply it elsewhere. While it is written with the eBay seller in mind, the concepts are global and can be used in just about any business.

One of the authors (Phil Dunn) maintains a blog centered around this book where you can read excerpts from the book. At a price that is barely more than a few eBay listings, this is an amazing value.
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Most Recent Customer Reviews

3.0 out of 5 stars Adanced guide to marketing on eBay
Use if desire tips and suggestions on how to place items from a marketing viewpoint. Many suggestions are timeless regardless of how screwed up eBay makes their site (product)
Published 6 months ago by C. Kirkpatrick

5.0 out of 5 stars Very helpful!!
I am new as an ebay seller and I plan to open a store soon I hope. I bought this book in order to get good, helpful tips and advices. I got them! Read more
Published on November 21, 2007 by Vanessa Atria

5.0 out of 5 stars Janelle knows her stuff
A Gotta Have book if you are planning on Marketing an eBay business. Great reference for the experienced eBayer.
Published on June 13, 2007 by Jimmy Stewart

5.0 out of 5 stars One of the Best
I've been selling on ebay since July 2005. Part time. I've read 8 books on ebay. This is one of the Best. I have not had time to use the info in it. Read more
Published on January 30, 2007 by Tb127

4.0 out of 5 stars Fun to read
This book is hardcore. Give a lot of info and can save painfull hours of try-and-faild. You need to read it.
Published on June 25, 2006 by E. Letourneau

5.0 out of 5 stars And I thought I knew a lot about Ebay..
I have been selling on Ebay for over 2 years. But after reading this book I realize how little I knew about marketing my product. Read more
Published on April 10, 2006 by Sue Kolasinski

5.0 out of 5 stars It should be called: 8 essential steps
Buying this book should deffinitely be one of your steps on your road to eBay success. One page at a time, I am getting there... Read more
Published on February 21, 2006 by Mersada Cobovic

5.0 out of 5 stars A Great Find
The information on shipping, visual design, and customer retention was excellent. I was also blown away by all the secrets that advertisers use to get business going. Read more
Published on November 15, 2005 by K. McMasters

5.0 out of 5 stars 7 Steps to Ebay by Dunn et al.
This is a good work on the mechanics of selling on Ebay. The authors recommend the following steps:
- establish a unique niche or specialization on the net
- decide on... Read more
Published on October 24, 2005 by Joseph S. Maresca

5.0 out of 5 stars I can't recommend this book enough!
I agree with the other reviews that this book is a great! It is very well written and it's a quick and fun read. Read more
Published on September 29, 2005 by H. Wingren

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