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Key Phrases: advanced listing strategies, most profitable starting price, most effective keywords, Andale Research, Data Into Dollars, Children's Books (more...)

4.1 out of 5 stars See all reviews (11 customer reviews)

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How and Where to Locate the Merchandise to Sell on eBay: Insider Information You Need to Know from the Experts Who Do It Every Day by Michael P. Lujanac
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Editorial Reviews

Product Description

You already have the answer to boosting your eBay sales and profits...

You just have to know where to look. Turn eBay Data into Dollars shows you how to use the powerful tools available on eBay to sell smarter and make more money on every sale. Learn to mine sales data from tools such as Andale Research Tools, Terapeak, and DeepAnalysis. Generate sales and traffic reports using eBay and Sellathon ViewTracker so you can easily analyze your data and make informed business decisions.

You’ll learn to apply the results of your research to your eBay listing and marketing strategies. Then, you can better determine what to sell, how much to charge, how to improve traffic, and how to stay ahead of the competition.

From the Back Cover

You already have the answer to boosting your eBay sales and profits...

Measure and analyze your sales performance to increase profit margins
Discover what eBay data can--and can’t--tell you
Apply data to fundamental listing strategies
Learn the basics of data mining and analysis
Find the most effective keywords for your listing titles
Make better inventory acquisition decisions
Market your business like a PowerSeller
Improve traffic and conversion rates
Use competitive intelligence techniques to get a leg up on the competition
Learn how PowerSellers are increasing revenue through data analysis

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Product Details

Paperback: 256 pages
Publisher: McGraw-Hill; 1 edition (December 21, 2005)
Language: English
ISBN-10: 0072262362
ISBN-13: 978-0072262360
Product Dimensions: 9 x 7.3 x 0.9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review: 4.1 out of 5 stars See all reviews (11 customer reviews)

Amazon.com Sales Rank: #313,062 in Books (See Bestsellers in Books)
Popular in these categories: (What's this?)
#25 in Books > Business & Investing > Small Business & Entrepreneurship > Online Auctions
#70 in Books > Computers & Internet > Business & Culture > eBay

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Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
advanced listing strategies, most profitable starting price, most effective keywords, gross merchandise volume, auction duration, irrelevant listings, listing strategy, closed listings, listing duration, multiple marketplaces, test auctions, top ten sellers, gross merchandise sales, keyword spamming, hourly analysis, successful listings, shill bidding, auction listings, store listings, active listings, total listings, auction description, auction title, successful items, custom folders

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Andale Research, Data Into Dollars, Children's Books, Advanced Listing Strategy, Basic Listing Strategy, Developers Program, Bright Builders, Site Traffic, Finding Methods, Listing Type, Product Finder, Sales Summary, Fie Edt, Picture Services, Successful Listing Duration Lengths, Circuit City, Over-Ear Headphones, Seller's Voice, Total Bids, Advanced Search, Detailed Visitors Log, Search Engines Report, Very Hot, Category Results, Completed Item

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 2 books:

Data Mining by May on page 40
Vital Signs by Janet Price in Back Matter

Books on Related Topics (learn more)

How to Buy, Sell, and Profit on eBay by Adam Ginsberg

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Customer Reviews

11 Reviews

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Average Customer Review

4.1 out of 5 stars (11 customer reviews)

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Most Helpful Customer Reviews

27 of 30 people found the following review helpful:

1.0 out of 5 stars Misleading Title - Simple Introduction to Data Collection Tools, May 2, 2006

By	I. Bajwa (Milwaukee, WI) - See all my reviews (REAL NAME)

A lot of effort has been put in this book by authors. Unfortunately its worth less. Book's title is hyped up like most books on eBay (big surprise - Any eBay book with big claims in title should be a red flag). In nut shell this book is basically collection of introduction to data collection tools that can be used for eBay. This information (with latest updates) is also available from vendor of tools. I question the value of this book - there is simple none. Here is how this book has failed:

1. To start with what good does it bring for reader to copy information from web and put it in a book. There is even no comparison of tools !!!

2. Authors lack any practical experience in data collection field or on running business on eBay. They have included some small pieces of information from consultants and sellers. But nothing that can add significant value. Reality check - consultants on site optimization are going to share their money milking plans!

3. This book claims that it will help you turn eBay data into dollars (I translate it as saying that it will help you increase sales). In reality data collection tools are only tools. You need a strategy, plan and operating mechanism to take any data and convert into more sales. Beyond data collection the book is completely void of any suggestions on strategy.

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14 of 15 people found the following review helpful:

5.0 out of 5 stars AKA Understanding Your Golden Goose, February 3, 2006

By	Cult Doctor "Cult Doctor" (USA) - See all my reviews

A fantastic book, not for beginners. Easy to understand IF you have some basic experience as seller on eBay. What I appreciated most about this book is that it isn't filled with empty fluff or solicitations for other services and books. Also doesn't waste time with the obvious like you'll find at those obscenely expensive seminars. For the do-it-yourself type, this book is worth its weight in gold, as so your increase in revenue will be. 'Ebay Traffic the Smart Way' is a good companion to this title.

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12 of 13 people found the following review helpful:

5.0 out of 5 stars Great for serious eBay sellers, January 16, 2006

By	R. McCoy (Tulsa, OK United States) - See all my reviews (REAL NAME)

I just finished reading this comprehensive new book written by Ina Steiner, founder and editor of AuctionBytes.com. It is filled with practical techniques for getting optimum selling results from eBay, the popular online auction site.

This three-part, eleven-chapter book offers an in-depth examination of numerous suggestions for eBay sellers to locate and analyze data to help sell the right products and earn the greatest profits. The book states there "are no magic pills or secret formulas" to guarantee success but equipped with data-analysis tools, listing strategies and more, you can become a smarter eBay seller.

I highly recommend this book for anyone who is serious about maximizing sales and having a successful eBay business.

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Most Recent Customer Reviews

2.0 out of 5 stars This book is just user's manual of all the research programs combined
This book is a boring read for anyone who has basic knowledge of eBay. After reading the first two Chapters, I felt like writing a review about this book, but then I stopped... Read more

Published 21 months ago by BargainSupplies

5.0 out of 5 stars A Must Read for the Serious Ebay Researcher
This book gives a solid overview of the subject of research on eBay. First it talks about the need to do research for eBay. Read more

Published on October 31, 2006 by R. F. Parker

5.0 out of 5 stars If She Can Do It, So Can I and So Can You
Great tips and strategies. Very encouraging and helpful. Worth buying.

Published on July 9, 2006 by E. Kong

2.0 out of 5 stars This is a much better book and their is alot of of overlap...
Between the two. Save time and money and buy How to Start and Run an eBay Consignment Business
by Skip McGrath

Published on February 26, 2006 by Iknewit

5.0 out of 5 stars A Must Read For Serious Ebayer's
If you are a seious ebayer this book is a must. This book will gives you all the tools to gather information to maximize your profit potential. Zoom-Trader.

Published on February 18, 2006 by M. J. Weinstein

5.0 out of 5 stars Belongs on an serious, analytical seller's shelf
If anyone is qualified to write a book on this topic it's Ina. She's analytical, informed, and easy to read. Read more

Published on January 29, 2006 by Ron Mansfield

5.0 out of 5 stars Research and Earn!
Do you want to work smarter, not harder, and make your eBay business really pay off? Then you need this guide. Read more

Published on January 26, 2006 by Deb and Brad Schepp

5.0 out of 5 stars The title says it all --you really can turn eBay data into dollars.
eBay has become terribly compettitive --if you aren't on top of the latest selling and results data you are just wasting money on eBay fees. Read more

Published on January 19, 2006 by Skip McGrath

› See all 11 customer reviews...

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