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The Persona Lifecycle : Keeping People in Mind Throughout Product Design (The Morgan Kaufmann Series in Interactive Technologies) (Interactive Technologies)
 
 
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The Persona Lifecycle : Keeping People in Mind Throughout Product Design (The Morgan Kaufmann Series in Interactive Technologies) (Interactive Technologies) (Paperback)

by John Pruitt (Author), Tamara Adlin (Author) "We would like to introduce you to Tanner, shown in Figure 1.1..." (more)
Key Phrases: persona lifecycle, persona effort, family planning phase, Design Maps, Reality Maps, United States (more...)
4.7 out of 5 stars  (16 customer reviews)

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Editorial Reviews
Review
Personas are powerful design tools, which are that much more dangerous if they are grounded in weak methodology. Pruitt and Adlin show you how to do personas right and how to base them on real user data. Follow their advice or risk disaster.--Jakob Nielsen, author of Usability Engineering and Designing Web Usability: The Practice of Simplicity

"Personas personified. The definitive word on why personas are better than people in guiding your designs. Filled with case histories, sidebars, and helpful, useful guidelines as well as deep, penetrating analyses. A big book, and for reason. This book is unique in that it is truly for everyone: the practitioner, the researcher, and the teacher. Did I say this was essential reading? Well, it is: if you use personas, if you have thought about using them, if you don't even know what they are, this is the book for you." - Don Norman, author of Emotional Design and The Design of Everyday Things

Book Description
A field guide exclusively focused on interaction design's most popular new technique.

See all Editorial Reviews

Product Details
  • Paperback: 744 pages
  • Publisher: Morgan Kaufmann; 1 edition (April 24, 2006)
  • Language: English
  • ISBN-10: 0125662513
  • ISBN-13: 978-0125662512
  • Product Dimensions: 8.6 x 7.5 x 1.3 inches
  • Shipping Weight: 3.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  (16 customer reviews)
  • Amazon.com Sales Rank: #197,186 in Books (See Bestsellers in Books)

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