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The Greening of IT: How Companies Can Make a Difference for the Environment [Paperback]

John Lamb (Author)
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Editorial Reviews

Product Description

The Greening of IT offers clear, business-focused coverage of both the benefits and roadblocks of moving to green IT. Lamb discusses internal organizational obstacles, as well as regulations, energy cost shifts, and utility rate incentives that can help companies move towards green IT. You'll find specific how-to guidance on everything from measuring energy usage and optimizing data center cooling equipment through leveraging virtualization. Lamb also presents detailed, up-to-the minute green IT case studies - including utilities, universities, and companies of all sizes, worldwide. He concludes by previewing emerging trends in green IT and identifying "on the horizon" opportunities businesses should be monitoring and preparing for. (edited by author)

From the Back Cover

How IT Can Drive Immense Business Value by “Going Green”

 

  • For CEOs, CIOs, CFOs, and IT leaders: The green IT business case and best practices for making it happen
  • Timely help for companies facing rising energy costs, new government rules, and growing public concern
  • Powerful new insights from IBM’s breakthrough $1 billion green computing initiative

 

Chances are your enterprise IT organization has a significant carbon footprint. In an era of unpredictable energy costs, reducing energy usage throughout your data centers and IT infrastructure represents a powerful cost-cutting opportunity. Now, a top green IT expert shows business and IT leaders how to drive powerful business value by improving IT’s environmental performance.

 

Drawing on leading-edge experience, John Lamb helps you realistically assess the business case for green IT, set priorities, and overcome the internal and external challenges to making it work. He offers proven solutions for issues ranging from organizational obstacles to executive motivation and discusses crucial issues ranging from utility rate incentives to metrics. Along the way, you’ll discover energy-saving opportunities—from virtualization and consolidation to cloud and grid computing—and solutions that will improve business flexibility as they reduce environmental impact.

 

Lamb presents case studies, checklists, and more—all the practical guidance you need to drive maximum bottom-line value from your green IT initiative.

 

Preface     xxiii

Acknowledgments     xxix

About the Author     xxxiii

Chapter 1: The Importance of Green IT     1

Chapter 2: The Basics of Green IT     15

Chapter 3: Collaboration Is Key for Green IT     39

Chapter 4: The Government’s Role–Regulation and EPA Activity     55

Chapter 5: The Magic of “Incentive”–The Role of Electric Utilities     69

Chapter 6: A Most-Significant Step–“Virtualizing” Your IT Systems     85

Chapter 7: The Need for Standard IT Energy-Use Metrics     109

Chapter 8: What About Chillers, Cooling Tower Fans, and All That Cooling Equipment Usually Ignored by IT?     129

Chapter 9: Green IT Case Studies for Energy Utilities     147

Chapter 10: Green IT Case Studies for Universities and a Large Company     157

Chapter 11: Worldwide Green IT Case Studies     183

Chapter 12: The Future of Green IT for Corporations     205

Appendix A: Green IT Checklist and Recommendations     215

Appendix B: Green IT and Cloud Computing     237

Appendix C: Comparison of Different Power-Generation Methods     251

Appendix D: Worldwide Electricity Costs for IT with Projections     281

Glossary     289

Bibliography     301

Index     305

 

See all Editorial Reviews

Product Details

  • Paperback: 352 pages
  • Publisher: IBM Press; 1 edition (May 7, 2009)
  • Language: English
  • ISBN-10: 0137150830
  • ISBN-13: 978-0137150830
  • Product Dimensions: 8.9 x 6 x 0.9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: #203,852 in Books (See Top 100 in Books)

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John P. Lamb
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The Greening of IT: How Companies Can Make a Difference for the Environment
86% buy the item featured on this page:
The Greening of IT: How Companies Can Make a Difference for the Environment 4.9 out of 5 stars (12)
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Customer Reviews

12 Reviews
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Average Customer Review
4.9 out of 5 stars (12 customer reviews)
 
 
 
 
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3 of 3 people found the following review helpful:
4.0 out of 5 stars Simple and Good, July 4, 2009
By Vin Sivasubramanian "vinoth18" (erie, pennsylvania United States) - See all my reviews
(REAL NAME)   
This review is from: The Greening of IT: How Companies Can Make a Difference for the Environment (Paperback)
This book the greening of IT is well written and presented for both the expert as well as the beginner. The case studies are all well written given a real world scenario of how IT greening is taking place , A lot of informative data and links are given which will provide further reference for the IT professional.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Greening of IT.. Why not?, June 19, 2009
This review is from: The Greening of IT: How Companies Can Make a Difference for the Environment (Paperback)
Great Book. Great thinking. An eye opener for IT Industry & IT Professionals. Simple & easy to understand flow, which inspires.
I am an IT Professional working on a large project in South Africa, where energy is the major expense. This book elaborate on how companies can implement Green IT. Save Money and Save the Planet !!!
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Great overview of the benfits and challenges of greening IT, July 16, 2009
This review is from: The Greening of IT: How Companies Can Make a Difference for the Environment (Paperback)
Great book with real world case studies to reinforce the importance of the "Greening of IT".

It was easy to compare the thinking of current IT infrastructure to where IT infrastructure needs to go as there were plenty of tables or web links to illustrate the efficiencies gained using a greener approach. The main drawback to using external links is that they may not be available by the time the book is published. A website with updates would be a good idea - the free online edition is only a 45 day trial.

Some of the newer technologies made it into the book, but I did not see some of the others - for example Flywheel UPS (although flywheels have been around a long time). Fuel Cell backup power did rate a mention as an emerging technology.

Some more discussion on Computer Room efficiencies and the maximum limits of under floor cooling to handle the newer high density racks based on air flow limits would have been a good addition. This is certainly not a negative because there is only so much that you can cover in a general book.

A few illustrations were a little too small or did not have enough contrast for easy viewing in a black and white publication (example Fig. 11.3, and 11.4 which is a thermal camera image and better suited to color), but did not detract from the material being presented. I am assuming the choice of black and white was driven by the desire for a Kindle version, as well as the extra printing costs needed for color.

As mentioned a lot of external links to extra information were provided, and overall a great snapshot of the current thinking related to the Greening of IT. Naturally with the author being an IBM person there was good coverage of IBM technologies - but there was more than enough coverage of non-IBM solutions so this was not a problem. I recommend this book for both the technical and non-technical reader as the material worked at both levels.
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Most Recent Customer Reviews

5.0 out of 5 stars Solid business case for green IT practices
As conventional energy sources dry up, the cost of electricity increases. Expanding energy usage is wreaking havoc on the environment, so businesses must find ways to become more... Read more
Published 4 months ago by Rolf Dobelli

5.0 out of 5 stars Excellent Reference for a Greener Environment
John Lamb's book is excellent. It provides great reference materials for C-level stakeholders in addition to practitioners that are interested in greening the environment; and for... Read more
Published 6 months ago by Pamela K. Isom

5.0 out of 5 stars A must read for all - CEO, CIO, CTO, CFO, IT Architect, IT Specialist
Well-written, fascinating, and informative. Whether you're an executive, a technologist, or responsible for running a data center, this book delivers a thorough understanding of... Read more
Published 8 months ago by Fortunato A. Cusato

5.0 out of 5 stars Case studies blend with checklists and solutions in a powerful, recommended guide for any business library
THE GREENING OF IT: HOW COMPANIES CAN MAKE A DIFFERENCE FOR THE ENVIRONMENT tells how IT business can 'go green' and use best practices for adding value and profit into the... Read more
Published 11 months ago by Midwest Book Review

5.0 out of 5 stars Well Done! Excellent read!
This book is well worth the time invested to read it. "Green IT" is a concept/methodology that everyone in the industry needs to understand. Read more
Published 11 months ago by C. Nieves

5.0 out of 5 stars Very nice treatment of subject
The topic is very relevant to the times we live in. The book is well thought out and addresses the key issues in a manner which provides a clear understanding of various choices... Read more
Published 12 months ago by Roopa Ravi

5.0 out of 5 stars A terrific book for both general readers and specialists
As a university professor in humanities who is worried about the future and eager to get a glimpse into the present, I found John Lamb's The Greening of IT clearly organized,... Read more
Published 13 months ago by Mimi Garel (married name)

5.0 out of 5 stars Gives Practical Approaches and Strategies That Help Bottom Line
From the beginning, this book was very easy to read and not at all like a textbook. As I read further, the information about practical business benefits of going Green were... Read more
Published 13 months ago by L. Archer

5.0 out of 5 stars knowledgeable, Insightful bookl
John Lamb has certainly provoded some thoughtful and insightful information in his book. It is obvious that he has had vast experience in the area of energy use and ways that... Read more
Published 13 months ago by P. J. Ryan

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