Designing the Obvious: A Common Sense Approach to Web Application Design (Paperback)

Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.

Robert Hoekman, Jr., is a professional Interaction Designer and Usability Specialist who has worked with GoDaddy.com, Macromedia, Adobe, United Airlines, Cisco Systems, and countless others to provide superior user experiences to a wide range of audiences. In addition to his other writing credits, Robert authored the movie-based training course Flash User Experience Best Practices, the Flash design basics book Flash Out of the Box, and the seven-part InformIT.com series "Designing the Obvious."