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Building Findable Websites: Web Standards SEO and Beyond [Paperback]

Aarron Walter (Author)
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Frequently Bought Together

Building Findable Websites: Web Standards SEO and Beyond + SEO Made Simple: Strategies For Dominating The World's Largest Search Engine (Volume 1) + The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
Price For All Three: $58.75

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Editorial Reviews

Product Description

This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

From the Back Cover

This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
See all Editorial Reviews

Product Details

  • Paperback: 264 pages
  • Publisher: New Riders Press; 1 edition (February 23, 2008)
  • Language: English
  • ISBN-10: 0321526287
  • ISBN-13: 978-0321526281
  • Product Dimensions: 9.1 x 7.3 x 0.6 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Bestsellers Rank: #55,496 in Books (See Top 100 in Books)
    #45 in  Books > Computers & Internet > Home Computing > Internet > Online Searching

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More About the Author

Aarron Walter
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
search builder, bonus chapter entitled, cloaked content, search box code, markup strategies, custom search engine, more findable, inbound links, keyword density, web root directory, search engine visibility, search controller, target keywords, image replacement, search traffic, search engine indexing, blogging platforms, engine spiders, most popular posts, search engine traffic, repeat traffic, subscription system, php script, syndicated content, information hierarchy
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Aarron Walter, Google Ajax Search, Creative Commons, Espresso Impresso, Internet Explorer, Dave Shea, List Apart, Andy Rutledge, Google Maps, Analyzing Your Traffic, Controlling Search Engine Indexing, Net Results, Search Box Begins, Live Search, Mike Davidson, Terra Incognita, Web Content Accessibility Guidelines, Google Calendar, Google Custom Search, Bartelme Design, Search Box Ends, Watt Club, Admin Control Panel, Search Referrals
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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What Do Customers Ultimately Buy After Viewing This Item?

Building Findable Websites: Web Standards SEO and Beyond
58% buy the item featured on this page:
Building Findable Websites: Web Standards SEO and Beyond by Aarron Walter Paperback 4.8 out of 5 stars (30)
$29.69
SEO Made Simple: Strategies For Dominating The World's Largest Search Engine (Volume 1)
11% buy
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$13.45
Search Engine Optimization: Your visual blueprint for effective Internet marketing
11% buy
Search Engine Optimization: Your visual blueprint for effective Internet marketing by Kristopher B. Jones Paperback 4.6 out of 5 stars (54)
$19.79
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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge Paperback 4.6 out of 5 stars (17)
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17 of 17 people found the following review helpful:
4.0 out of 5 stars Content is still king, April 22, 2008
By Allen Stenger (Alamogordo, NM USA) - See all my reviews
(REAL NAME)   
This review is from: Building Findable Websites: Web Standards SEO and Beyond (Paperback)
This well-written and informative book on getting your web site noticed by users boils the advice down to one sentence: "Your content should always be written for humans first, and search engines second!" It emphasizes building attractive content first, then removing any roadblocks that would prevent search engines from finding it.

The book is an interesting blend of high-level strategy and low-level techie tools and techniques. The mostly likely audience is actually webmasters more than web designers or marketers, although all would benefit from it. The most valuable part for me was the review of the many management tools, most of them free, available for studying your web site.

The web standards part doesn't really get a lot of attention in this book. No one today is going to seriously argue against following web standards. The advice in this book is limited to "use HTML elements for what they were designed for," with a promise that that will improve your search rankings. For example, it recommends using the various header levels to structure your document instead of just using boldface and bigger type, and it recommends using tables only for tabular date and using CSS for precise placement of a mosaic of elements.

A lot of what's here is not really about findability but about making your site worth finding, and about how to hold on to your audience once they've found the site. It covers techniques such as mailing lists (old technology but still very valuable), RSS feeds, user-generated content (such as product reviews), and blogs. The book makes the interesting point that authoring for search engines is very similar to authoring for the visually impaired. If you are careful to make your site accessible to humans, it will automatically be more accessible to search engines. There is specific advice on handling blogs, JavaScript menu systems, Shockwave Flash, and Ajax.
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20 of 21 people found the following review helpful:
5.0 out of 5 stars Not just another SEO book, July 9, 2008
By K. Mitchell (Olympia, WA) - See all my reviews
(REAL NAME)   
This review is from: Building Findable Websites: Web Standards SEO and Beyond (Paperback)
I went to the book store looking for a book on blogging and spotted this unusual title 'Building Findable Websites'. Within the first few moments of thumbing through the book, I knew I was going to get it. I already had several search engine optimization books, but this one talked about SEO and so much more. It even had a chapter on blogging.

What strikes me most about this book is that literally every page has website resources or bits of code. The second most striking this is the author does not fill page after page of why to do something. The whys are kept to the point and jump right into the hows. This book is not filled with dozens of interviews or inspirational stories though it does have real world examples which the author provides links to so the reader can get more detail. I really liked the example of BMW Germany getting blacklisted from Google for blackhat SEO tactics.

The author also has a great companion website to the book which includes 5 bonus chapters, the table of contents for the book, website tools and code used in the book. Since Amazon doesn't have a 'Search Inside' on this book, you can read the bonus chapters to get a feel for the book and the author. Also be sure and check out his blog at [...] where you can see samples of his work and a list of books he uses as references two of which I've decided to get as well.

After reading this book, I appreciate the difference between findability versus SEO. This book focuses on best practices and web standards of which SEO is only a part of.
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16 of 17 people found the following review helpful:
5.0 out of 5 stars SEO the right way, March 20, 2008
Amazon Verified Purchase(What's this?)
This review is from: Building Findable Websites: Web Standards SEO and Beyond (Paperback)
The big buzz phrase for the past few years has been Search Engine Optimization(SEO). Companies are paying other companies millions of dollars to get, and keep their websites in the front of different keyword searches on the larger search engine sites. Is it worth it? In most cases... probably not. Anyone thinking about paying money to have someone make their site "SEO" friendly should read Building Findable Websites.

Being a web standards practitioner, I had great theories of how building a website the right way can take care of most of your SEO woes. After reading Aarron's book on the topic, my theories were solidified. having a website that is built semantically using XHTML, CSS and javascript will drastically make your web presence findable for your users and for the search engines.

Is your website still wrangling a table based layout with messy unreadable code? Before spending thousands on SEO enhancements, read this book. See what the buzz of Web Standards is about(if you have not already) and go from there; you will not be disappointed.
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Most Recent Customer Reviews

5.0 out of 5 stars A remarkably well-designed textbook.
I'm a graphic designer with a background primarily in print design.

This is one of the first books on SEO I've read, so its hard to compare to others. Read more
Published 2 months ago by benrush

4.0 out of 5 stars Quick informative read
As far as text books go this was quick to get through and easy to digest. There are plenty of practical tips that can be added to any website instantly as well as a good amount of... Read more
Published 3 months ago by Adam Gagnon

5.0 out of 5 stars Essential techniques for Findability
Mr. Walter really understands IA, UX, and Findability. The book is well-written and not overly theoretical. Read more
Published 7 months ago by T. Suliman

5.0 out of 5 stars Finally! An extrememly useful reference book for today's web designer and developer
I first downloaded the 5 bonus chapters ([...]) and was hooked on Aarron Walter's clear writing, code, links and organization of his chapters. Read more
Published 9 months ago by Taylor Mickle

5.0 out of 5 stars Excellent book full of practical, usable advice
Building Findable Websites: Web Standards, SEO, and Beyond by Aaron Walter is the best web development book I've read in a long time. Read more
Published 11 months ago by Nora Brown

5.0 out of 5 stars Complete Resource
This book has it all, from the simplest principles and basic practices to more complicated techniques. Read more
Published 13 months ago by Chuck Hancock

5.0 out of 5 stars This is a valuable guide for anyone developing websites.
This book describes in great detail a list of potential pitfalls and best practices for creating content that is not only easier for users to find, but to the search engines as... Read more
Published 13 months ago by John Buckner

5.0 out of 5 stars A must have book for web designers
I have always wanted to know more about SEO tips and strategies - but this book completely flips that thought on its head. Read more
Published 16 months ago by Divya Manian

5.0 out of 5 stars Excellent Resource - Really Easy To Understand
When I first ordered this book my developers and I had created a large website and application, and been running the site for almost a year. Read more
Published 16 months ago by Spencer Rose

5.0 out of 5 stars Must Read for Web Developers!
I've read dozens of books on design, xhtml/css, programming, seo, etc. and this is by far the top book on my shelf and I highly recommend it to anyone trying to get serious about... Read more
Published 17 months ago by Garrett H. Winder

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