Advertising Promotion and Other Aspects of Integrated Mar...
and over 670,000 other books are available for Amazon Kindle – Amazon’s new wireless reading device.
Learn more
 Join Amazon Student and get FREE Two-Day Shipping for one year with Amazon Prime shipping benefits.
|
| |||||||||||||||||||||||||
 Sell This Book Back for $4.42
Whether you buy it used on Amazon for $11.94 or somewhere else, you can sell it back to our Textbook Buyback Store at the current price of $4.42. Restrictions Apply
Used Price$11.94
Buyback Price$4.42
Price after
Buyback$7.52 |
|
There is a newer edition of this item:
|
Frequently Bought Together
Customers Who Bought This Item Also Bought
by John Graham (Author)
|
by Delbert Hawkins
|
by Michael Levy
|
by Alvin C. Burns
|
by Leon Schiffman
|
Editorial Reviews
Product Description
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
About the Author
Terence A. Shimp received his doctorate from the University of Maryland and taught for four years at Kent State University before moving to the University of South Carolina, where he was a faculty member for 29 years. While at the University of South Carolina, Shimp was the W. W. Johnson Distinguished Foundation Fellow and for 12 years was the Chair of the Marketing Department in the Moore School of Business. He now is Distinguished Professor Emeritus but continues to research, write, teach occasionally, and work with Ph.D. students. Shimp earned a number of teaching awards during his career, including the Amoco Foundation Award that named him the outstanding teacher at the University of South Carolina in 1990. He has published widely in the areas of marketing, consumer behavior, and advertising. Shimp was the 2001 recipient of the American Academy of Advertising's lifetime award for outstanding contributions to research in advertising. Shimp is past president of the Association for Consumer Research and past president of the Journal of Consumer Research policy board. He has represented the Federal Trade Commission and various state agencies as an expert witness in issues concerning advertising deception and unfairness.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
› Visit Amazon's Terence A. Shimp Page
› Visit Amazon's Terence A. Shimp Page
Inside This Book
(learn more)
Browse and search another edition of this book.
Browse and search another edition of this book.
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Listmania!
|
|
So You'd Like to...
Look for Similar Items by Category
- Books > Business & Investing > Marketing & Sales > Advertising
- Books > Business & Investing > Marketing & Sales > Marketing
- Books > Business & Investing > Marketing & Sales > Sales & Selling
- Books > New & Used Textbooks > Business & Finance > Marketing
- Books > New & Used Textbooks > Business & Finance > Sales
- Books > Professional & Technical > Accounting & Finance > Accounting
Look for Similar Items by Subject
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
