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MBA Admissions Strategy: From Profile Building to Essay Writing (Paperback)

by Avi Gordon (Author) "MBA admissions turns on the simplest and oldest rule in communications strategy: to win you need to connect your objectives with those of your audience..." (more)
Key Phrases: archetype analysis, question archetypes, team essay, Section Two, Examples Describe, Johnson School (more...)
5.0 out of 5 stars See all reviews (14 customer reviews)
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MBA Admissions Strategy: From Profile Building to Essay Writing + Great Application Essays for Business School + How To Get Into the Top MBA Programs, 4th Edition
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Editorial Reviews

Product Description
"I would definitely buy this book if I were applying again."--Rodney Bryant, Macquarie Bank, Australia, formerly of Morgan Stanley, New York

Learn all about MBA admissions techniques and skills from an expert!

MBA Admissions Strategy guides candidates through the four most important aspects of a successful, competitive business school application: -Competitive Strategy -Profile Development -Essay Management and -Writing Technique

This lively and accessible new book takes you step-by-step through the process of producing a successful MBA application, with primary emphasis on the essays.

The book outlines a system for candidates to identify the competitive value of their past and construct an application profile and compelling message from this. The book then deals with the typical essay questions that applicants face and shows candidates how to fit their profile message to each question: how to know what to write, which essay to write it in, and how to write it well. Along with specific templates and solutions for improving expression, the book shows readers how to avoid common essay pitfalls. An essential must-read for all those considering applying for a MBA.

About the Author
A.V.He has been the resident expert on MBA admissions essays with The World MBA Tour. He writes and consults in various aspects of business coaching and communication strategy.

Product Details

  • Paperback: 200 pages
  • Publisher: McGraw Hill Professional - Open University Press; 1 edition (September 1, 2005)
  • Language: English
  • ISBN-10: 0335218903
  • ISBN-13: 978-0335218905
  • Product Dimensions: 8.8 x 6 x 0.7 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars See all reviews (14 customer reviews)
  • Amazon.com Sales Rank: #23,800 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #6 in  Books > Business & Investing > Reference > Business
    #14 in  Books > Nonfiction > Education > College & University > Student Life
    #31 in  Books > Reference > Test Prep Central > College Entrance

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Inside This Book (learn more)
First Sentence:
MBA admissions turns on the simplest and oldest rule in communications strategy: to win you need to connect your objectives with those of your audience. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
archetype analysis, question archetypes, team essay, optional essay, leadership essay, leadership event, application message, admissions committee, class balance, essay set, admissions officer, profile strengths, thesis statement
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Section Two, Examples Describe, Johnson School, Wall Street, Columbia Business School
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Most Helpful Customer Reviews

 
15 of 16 people found the following review helpful:
5.0 out of 5 stars Excellent Resource for Essays, March 1, 2006
I applied to Darden using another reference and online resources before I found "MBA Admissions Strategy". I was blown away by the insight that permeates each chapter, and I corrected many
mistakes on my HBS app. I do not know what Gordon's background is, but he clearly knows exactly what goes on behind the scenes at adcom. He even explains what kind of people end up on the adcom and how to tailor your message to them.
So, I was waitlisted at Darden and now I have an interview at
Harvard. Wow! Can't argue with results like that. It was a lot of work but this book was my sole guide in transforming my essays. I am not an excellent writer but I am very pleased with the results. I would never try to apply to an MBA program without this book.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Best book on the subject, December 26, 2007
MUST HAVE BOOK. By far the best book on the subject.

Even if you have already purchased Richard Montauk book or any other MBA consulting book, I still advise that you buy and read this book.

If you have not purchased any book yet, I strongly recommend you to start with this book.

If you are targeting top 15 MBA programs, reading this book will be the best thing you could do to improve your chances.

Pros -
1) Very structured approach. It begins with helping you profile yourself.
2) No nonsense material. Very brief, succinct and to the point.
3) It leaves the obvious clutter out. Author does not repeat himself. I think this is the biggest plus of this book. There are many top sellers (no names), which are too thick at the expense of being repetitive.
3) Comprehensive.
4) Refined. Polished.

Cons -
1) Addition of some sample essays would be a very useful.
2) Schools specific research and advise will be useful too. I notice that most of the MBA admissions book in the market lack this type of material.
3) Part time program specific advise.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars He knows what the adcom wants!, September 18, 2007
By W. Chen (Mountain View, CA United States) - See all my reviews
(REAL NAME)   
This is not my first try at knocking on the doors of the top MBA programs. Fortunately I found this wonderful book before I started my campaign this year. The book helped me to identify several mistakes that I've made in my previous application, and of course much more things that I can improve, especially in the essay writing part. Amazingly, the insights to the application process that the author shared in this books matches perfectly with the feedback that I got from the schools that I applied before. On top of that, the book also gives out hands-on instructions to address each aspect with a lot of details. Also it teaches so many smart techniques on how to positioning and marketing yourself. To me, it is an extremely practical guide to help me through the process.
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Most Recent Customer Reviews

5.0 out of 5 stars Great Book, Great Value
This book was very informative and a quick read. This was my first attempt at getting into grad school. I've been out for over 15 years and I had no idea where to begin. Read more
Published 1 month ago by Catina A. Taylor

5.0 out of 5 stars This book helped me get into INSEAD
If you buy only one book about how to apply to a top 20 MBA, make it this book!
Easy to read, straight to the point, very practical, it makes you take the customer's (MBA... Read more
Published 5 months ago by Salsero

5.0 out of 5 stars I couldn't agree more
I have bought a LOT of MBA books, pretty everything you can think about, but I have never written a review for any one of them. Read more
Published 6 months ago by The Guy Next Door

5.0 out of 5 stars Fantastic Resource, especially for crafting and developing your essays
I have been referring to this book for over a month now and it has been a fantastic resource for building and preparing for my essays. Read more
Published 8 months ago by K. Kwan

5.0 out of 5 stars a wonderful book
I would like to thank the author for the wonderful book " MBA Admissions
Strategy " I'm accepted by University of Chicago the last round and
invited by Said Business... Read more
Published 14 months ago by D. Focus

5.0 out of 5 stars A step-by-step guide to creating a successful MBA application
Business coach and Director of the MBA Admissions Studio (www.mbastudio.net) A.V. Gordon presents MBA Admissions Strategy: From Profile Building To Essay Writing, a step-by-step... Read more
Published 17 months ago by Midwest Book Review

5.0 out of 5 stars MBA Admissions Strategy - Got my juices flowing
Avi's book distills the admissions process in a clear and concise fashion. The book got me on track to think about whom I was and what I had to offer. Read more
Published 21 months ago by K. Ved

5.0 out of 5 stars A Striking Strategy Nailed My Essay
I had a technically perfect, reasonable and ambitious Statement of Purpose and solid work experience. Read more
Published 23 months ago by M. Gearhart

5.0 out of 5 stars Excellent Book - Signed up for Avi's Service too!!!
I picked up Avi Gordon's book just by chance at Border's bookstore. I was thinking about applying to Business Schools and just by reading through the first couple paragraphs of... Read more
Published on October 1, 2006 by G. Srivastava

5.0 out of 5 stars Wonderful Resource
I highly recommend this book. Avi Gordon has done a great job of
providing insight into what will make a succesfull MBA application.
Really practical ideas and tips. Read more
Published on August 13, 2006 by mba_mama

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