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101 Ways to Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success (Paperback)

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  • This item: 101 Ways to Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success by Raleigh Pinskey

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Product Description

You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the world know about it. Raleigh Pinskey offers you a crash course on how to get the attention you need. 101 Ways to Promote Yourself reveals the insider secrets learned from years of experience and how these low-cost, high-powered techniques can carry you to the top of your market and beyond.

Find out how to:

  • Develop hot new leads
  • Project a positive image
  • Get your name in front of potential customers
  • Promote instant name recognition
  • Hold on to valued customers
  • Build on your success by cultivating referrals
  • Position yourself for greater visibility in your market
  • Grow and expand your network and database
  • Explore media opportunities
  • Market effectively on the Internet
  • Create goodwill in your community


About the Author

Raleigh Pinskey is CEO of the Raleigh Group, a Los Angeles-based international, multi-faceted visibility marketing and public relations company founded in 1979, that specializes in making entrepreneurs, small businesses, and entertainers visible and prosperous.

Visibility consulting clients include men's and women's apparel and accessory stores, shoe stores, pet stores, doctors, lawyers, travel bureaus, restaurants, grocery stores, non-profit organizations, generator manufacturers, engine additive developers, fancy fortune cookie bakers, architects, and the original singing telegram company. She's also worked with musicians such as Sting, Paul McCartney and Wings, David Bowie, Blondie, KISS and Herbie Mann, as well as fitness guru Callen Pinkney's Callenetics, Chicken Soup for the Soul authors Jack Canfield and Mark Victor Hansen, and The Bronx Zoo's A Great Snake Named Jake.

She is the author of the internationally successful You Can Hype Anything: Creative Tactics and Advice for Anyone With a Product, Business, or Talent to Promote (Citadel Press); Talk Your Way Onto Talk Shows; The Zen of Hype: An Insider's Guide to the Publicity Game, an eight-cassette public relations home study course; The Musician's Guide to the Zen of Hype, four cassettes and a twenty-one-page booklet with media releases; and Soul Candy: Sayings that Nourish the Body, Mind and Spirit (all available from RRP Publishing).

An internationally known professional lecturer, Raleigh speaks on the topic "Promote & Prosper: Visibility Marketing Secrets That Grow Your Business." She's taught at UCLA's Extension School of Journalism and Public Relations and is a member of the National Speakers Association.

Raleigh walks her talk. She's a frequent guest on radio and TV and contributes to consumer magazines and business journals. She's the visibility marketing columnist for International Business Woman magazine, host of a weekly radio show, a guest expert for Entrepreneur Magazine's World Wide Web Online marketing programming, and a guest host for the America OnLine Lunch programming.

Product Details

  • Paperback: 416 pages
  • Publisher: Harper Paperbacks (December 8, 1999)
  • Language: English
  • ISBN-10: 0380810549
  • ISBN-13: 978-0380810543
  • Product Dimensions: 7.8 x 5.2 x 1 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (69 customer reviews)
  • Amazon.com Sales Rank: #356,919 in Books (See Bestsellers in Books)

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Raleigh Pinskey
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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Inside This Book (learn more)
First Sentence:
I've been told that naming your business is just as important as choosing a pension plan. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
audio brochure, good marketing tool, media distribution services, visibility marketing, camera opportunity, broadcast fax, adult education facility, great marketing tool, postcard campaign, promotional products, door hangers, merchant number, marketing secrets, business reply card, continuity program, fulfillment house
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Los Angeles, Marketing Letter, Mike Rounds, Dan Kennedy, Santa Monica, Raleigh Pinskey, Jay Conrad Levinson, Lost Art of Common Sense Marketing, Carl Galletti, Get Testimonials, Dan Poynter, Fifth Ave, United States, Beth Ellyn, Brian Dyches, Buena Vista, John Wiley, Marjorie Brody, Newsletter Clearinghouse, Oxbridge Communications, Teresita Pena Dabrieo, Writer's Digest Books, Celebrate Today, Endorsement Letters
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101 Ways to Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success
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Customer Reviews

69 Reviews
5 star:
 (53)
4 star:
 (8)
3 star:
 (3)
2 star:
 (2)
1 star:
 (3)
 
 
 
 
 
Average Customer Review
4.5 out of 5 stars (69 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
11 of 11 people found the following review helpful:
5.0 out of 5 stars ATTENTION EVERYONE - THIS IS A GREAT BOOK - READ IT!, April 26, 2001
By Randy Gilbert "Best Seller Mentor" (founder of 'BestSellerMentoring.com') - See all my reviews
(REAL NAME)   
This review is from: 101 Ways To Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success (Mass Market Paperback)
Once you've read Raleigh Pinskey's books, you are hooked. I started out as an engineer, and Raleigh is helping me to come all the way out of my shell. She has written the perfect book to help me out!

Needless to say 101 Ways to Promote Yourself is playing a huge role in helping me to be a successful writer. I now consider Raleight to be a success mentor. Her wisdom is easy to follow - but more than that it is right on! I guarantee that if you read this book you will have tons of marketing ideas for promoting yourself - it's that incredible.

Raleigh always covers all of the proactive bases: smart thinking, system thinking, futuristic thinking, and positive thinking. If you are truly seeking the kind of success and abundance that makes your life 100% livable - you must read this book. Some of the ideas she promotes are found in SUCCESS BOUND, another book built on learning how to live a proactively life that is God centered and fulfilling.

Ponder the wisdom and truths of this book and let them seep deep into your subconscious mind. Then step out of your shell and PROMOTE YOURSELF.

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8 of 8 people found the following review helpful:
4.0 out of 5 stars Delivers what it promises without granola, some Perrier., April 18, 2000
By Philip Clement (Canadian West Coast (aka Paradise)) - See all my reviews
This review is from: 101 Ways To Promote Yourself (Audio Cassette)
This book is not about motivation, complex inner considerations, visualisations, nor creating purpose in your life. It is about fulfilling your vision - not FINDING one- although you will be clearer after reading Raleigh, what your strong points are and where you have some holes in your marketing / promoting/ self image. You will get more out of this book when you already HAVE your business/craft/dream... THEN reading this book will be like having a professional coach in your corner pointing in all the right directions to reach your target market, whether you be a toothbrush salesman or a rocket scientist and anything in between.

This book will help you find the language and the medium to devise and deliver your message. The start point of book is you HAVE a message or product or service already. Author is 100% a pro and a Mensch. Matter of fact winning strategies.

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7 of 7 people found the following review helpful:
4.0 out of 5 stars Great book on self promotion, April 3, 2002
This review is from: 101 Ways To Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success (Mass Market Paperback)
I am a big believer in the knowledge economy and the fact that a greater percentage of Americans are increasingly starting their own business based on what is inside their head (what they learned in college and their later work-related experience.) They are "Free Agents" as the book Free Agent Nation puts it.

If you are an attorney, dentist, engineer or any small- or home-based business owner you should look into this book as this book is IDEAL for entrepreneurs. Some ideas are fairly obvious, some are easier to implement than others but many ideas in the book were very creative. If you implement just one of these ideas the book pays for itself many times over.

I give the book 4 stars because, while it is an excellent book on self promotion and marketing, it didn't cause a paradigm-shift for me which is what I am now utilizing as my criteria for 5 star books (ie. I don't see the business world any differently than before.)

Within the field of marketing the author definitely gave some innovative and useful ideas. I have already begun to implement a few of her ideas and I believe that I will refer to this book often in the future. For those international buyers I would note that the book is written from an American perspective so many of the references or suggested sources won't be of much value.

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Most Recent Customer Reviews

5.0 out of 5 stars Remains as useful as when I bought it 8 years ago
I continue to refer to this book. As a serial entrepreneur, this book with its short chapters and action-oriented text, cuts to the chase and fills your mind with ideas on how to... Read more
Published 8 months ago by Cheryl Campbell

5.0 out of 5 stars A treasure trove of ideas!
Do not read this book before bed like I did. The practical and doable ideas within its pages stir the brain and help you stay awake at night. Read more
Published 13 months ago by Michelle Hill

5.0 out of 5 stars Loaded With Tested, Practical and Low Cost Ideas for Anyone
What are you trying to market? A book? A business? Yourself? It doesn't matter because you will find valuable and immediately applicable ideas inside 101 WAYS TO PROMOTE YOURSELF... Read more
Published 20 months ago by W. Terry Whalin

5.0 out of 5 stars Very good marketing book
I found this book in my local library and was pleasantly surprised by all of the great ideas. I read a lot of marketing books, and this one ranks very high on my list because the... Read more
Published on September 21, 2007 by D. Brigola

5.0 out of 5 stars Quick, Easy and Applicable
This book is a quick read packed full of great ideas. While none are unique or amazing in and of thmselves, they really spark your imagination and help you think about your... Read more
Published on August 11, 2006 by Heather Loftiss

2.0 out of 5 stars 21 out of 101
Most of 101 ways to promote yourself comes off as filler. While all of these are ways to promote yourself, an individual would realistically be able to use 21 of them. Read more
Published on October 22, 2005 by Charles Moyer

5.0 out of 5 stars From 101 to #1 Is The Only Way To Promote Yourself

Raleigh Pinskey, makes it nearly impossible for you to fail in promoting yourself using this book unless maybe by chance you apply the following three methods... Read more
Published on May 23, 2005 by Deremiah, *CPE/Customer Passio...

5.0 out of 5 stars Gets your mind hamsters running
Raleigh has offered such an array of ideas that, if nothing else, she'll get you thinking about what you CAN do to promote yourself. Read more
Published on March 18, 2005 by Paulette Ensign

5.0 out of 5 stars Amazingly Helpful
I went to Camp CEO in Prescott, AZ during my summer of 2004. At the time I was between my freshmen and sophomore year. Read more
Published on February 26, 2005 by Torrie

5.0 out of 5 stars Good Book!
This is a book loaded with hundreds of ideas on how to promote yourself (for you and/or your business. Read more
Published on March 15, 2004 by Zev Saftlas

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