Bang!: Getting Your Message Heard in a Noisy World
and over 670,000 other books are available for Amazon Kindle – Amazon’s new wireless reading device.
Learn more
 Join Amazon Student and get FREE Two-Day Shipping for one year with Amazon Prime shipping benefits.
|
| ||||||||||||||||||||||||||||||
Best Value
Customers Who Bought This Item Also Bought
The Power of Small: Why Little Things Make All the Difference by Linda Kaplan Thaler |
The Power of Nice: How to Conquer the Business World With Kindness by Linda Kaplan Thaler |
Where the Suckers Moon: The Life and Death of an Advertising Campaign by Randall Rothenberg |
by John S. Hammond
|
by David Ogilvy
|
Editorial Reviews
From Publishers Weekly
Thaler and Koval, the CEO and vice-president respectively of the Kaplan Thaler Group advertising agency (KTG), share the secrets of their marketing success. In business for six years, KTG has created advertising campaigns based on a philosophy of the big bang, defined here as a strategy designed to make a brand explode onto the marketplace virtually overnight. Although the authors' advice is targeted primarily toward businesses and other publicists, the glitzy anecdotal writing is witty and informative enough to appeal to those interested in advertising and popular culture. Drawing on many specific examples of their accomplishments, Thaler and Koval describe just how the creative process is triggered by innovative thinking. The AFLAC insurance company, for example, was turned into a household name when a member of the KTG team realized that AFLAC sounded like the quack of a duck. The AFLAC duck raised the company's profile from zero to instantly recognizable. According to Thaler and Koval, big bangs are achieved in an atmosphere where rules are ignored, organization is compressed, chaos is embraced and intuitive thinking is encouraged. In addition to useful tips, the authors also highlight pitfalls that can derail a potential big bang, such as failing to rehearse presentations or neglecting to do appropriate homework on the company being wooed.
Copyright 2003 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Copyright 2003 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Review
Acclaim for Bang!
"This top-notch book... is as much about creating an atmosphere that fosteres creativity as it is about memorable marketing."
— Fast Company
"Bright, breezy, but deadly serious guide to creating a buzz—and a bang."
— Miami Herald
“Linda Kaplan Thaler and Robin Koval ‘get it’ from every angle. This book is full of extraordinary insight on effective message delivery.”
— Gordon Bethune, Chairman and CEO, Continental Airlines
"The AFLAC duck campaign that Linda and Robin's agency created ...dramatically increased our brand awareness. Today nine out of ten people recognize the AFLAC name."
— Daniel P. Amos, Chairman and CEO, AFLAC Incorporated
"This top-notch book... is as much about creating an atmosphere that fosteres creativity as it is about memorable marketing."
— Fast Company
"Bright, breezy, but deadly serious guide to creating a buzz—and a bang."
— Miami Herald
“Linda Kaplan Thaler and Robin Koval ‘get it’ from every angle. This book is full of extraordinary insight on effective message delivery.”
— Gordon Bethune, Chairman and CEO, Continental Airlines
"The AFLAC duck campaign that Linda and Robin's agency created ...dramatically increased our brand awareness. Today nine out of ten people recognize the AFLAC name."
— Daniel P. Amos, Chairman and CEO, AFLAC Incorporated
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
› Visit Amazon's Linda Kaplan Thaler Page
› Visit Amazon's Linda Kaplan Thaler Page
Inside This Book
(learn more)
Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
creative destruction, creative meetings Key Phrases - Capitalized Phrases (CAPs): (learn more)
Big Bang, New York, Herbal Essences, Pilot Pen, American Red Cross, Walter Thompson, Wells Rich Greene, Procter Gamble, Bristol Myers Squibb, Alka Seltzer, Louis Dreyfus, Super Bowl, Publicis Groupe, Wall Street Journal, Fred Thaler, Barnes Noble, Rob Matteucci, Wal Mart, Randi Dorman, Moby Dick, Phil Dusenberry, Ron Shaw, Lance Armstrong, Dan Amos, Coldwell Banker Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
creative destruction, creative meetings Key Phrases - Capitalized Phrases (CAPs): (learn more)
Big Bang, New York, Herbal Essences, Pilot Pen, American Red Cross, Walter Thompson, Wells Rich Greene, Procter Gamble, Bristol Myers Squibb, Alka Seltzer, Louis Dreyfus, Super Bowl, Publicis Groupe, Wall Street Journal, Fred Thaler, Barnes Noble, Rob Matteucci, Wal Mart, Randi Dorman, Moby Dick, Phil Dusenberry, Ron Shaw, Lance Armstrong, Dan Amos, Coldwell Banker Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
What Do Customers Ultimately Buy After Viewing This Item?
 |
63% buy the item featured on this page: Bang!: Getting Your Message Heard in a Noisy World $12.78 |
 |
17% buy Smart Choices: A Practical Guide to Making Better Decisions $10.87 |
 |
8% buy The Power of Nice: How to Conquer the Business World With Kindness $12.21 |
 |
7% buy The Power of Small: Why Little Things Make All the Difference $12.21 |
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
So You'd Like to...
Look for Similar Items by Category
- Books > Business & Investing > Marketing & Sales > Advertising
- Books > Business & Investing > Marketing & Sales > Marketing
- Books > Business & Investing > Marketing & Sales > Public Relations
- Books > New & Used Textbooks > Business & Finance > Marketing
- Books > Professional & Technical > Accounting & Finance > Accounting
Look for Similar Items by Subject
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
