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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success [Paperback]

Jay Conrad Levinson President (Author)
3.8 out of 5 stars  See all reviews (5 customer reviews)
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Product Description

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Product Details

  • Paperback: 304 pages
  • Publisher: Houghton Mifflin Co.; 1st Edition. edition (June 8, 1994)
  • Language: English
  • ISBN-10: 0395687187
  • ISBN-13: 978-0395687185
  • Product Dimensions: 8.9 x 5.9 x 0.7 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #517,770 in Books (See Top 100 in Books)

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Jay Conrad Levinson
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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Inside This Book (learn more)
First Sentence:
I DON'T KNOW WHY you bought this book. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
guerrilla advertiser, track setter, fusion advertising, guerrilla advertising, inner amazement, marketing weapons, advertising investment, tragic words, graphic ideas, video brochure, advertising ideas, creating advertising, guerrilla marketing, creative advertising, most advertisers
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Leo Burnett, Big Sky, San Francisco, Green Giant, Galactic Tours, New York, The Gap, Federal Express, Irish Whiskey, John Caples, Chrysler Corporation, India Palace, Larry Chase, Merrill Lynch, Fairfax Cone, Getting Results, Howard Gossage, Keeping Your Eye, Michael Jackson, Rice Krispies, Sun Subscribe, Super Bowl, The Truth About Advertising
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3.8 out of 5 stars (5 customer reviews)
 
 
 
 
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10 of 11 people found the following review helpful:
5.0 out of 5 stars Excellent book, October 2, 1999
By A Customer
This review is from: Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success (Paperback)
Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.
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8 of 11 people found the following review helpful:
5.0 out of 5 stars Totoal outstanding for a british market, July 6, 1998
By A Customer
This review is from: Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success (Paperback)
When I read the book I found that it makes you learn about business in a way that was meeting you at your level.

It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot.

Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy!

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1 of 1 people found the following review helpful:
4.0 out of 5 stars An Excellent Resource..., January 12, 2010
This review is from: Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success (Paperback)
This was a great introduction to advertising and marketing strategies. I found the techniques uselful and easy to implement (in fact, there were more techniques than I could ever hope to use). The book was highly readable and provided great insight and value.

A great beginners book while also being a more than useful resouce for idea generation and strategic creation (as well as tactical application) for the experiecnes marketer.

Overall, an excellent resource!
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Most Recent Customer Reviews

2.0 out of 5 stars Not worth the money - phoning it in.
The author seems to be resting on his laurels with this book, which does not inspire any "a-ha" moments.
Published 24 months ago by Peter Finfrock

3.0 out of 5 stars more dinasours
This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. Read more
Published on September 5, 2002

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