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The Personality Code
 
 
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The Personality Code + Emotional Intelligence 2.0 + StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup's Now, Discover Your Strengths
Total List Price: $67.85
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  • This item: The Personality Code by Travis Bradberry

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  • StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup's Now, Discover Your Strengths by Tom Rath

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Editorial Reviews

Product Description

Conventional wisdom tells us that success is a simple matter of "being who you want to be," but this well-intentioned advice couldn't be further from the truth. By the time we're adults, our personalities are already decided by stable traits that change less than 1% in a lifetime.

The Personality Code is an insightful, cage-rattling report from the frontiers of psychology and neuroscience that not only reveals why we do what we do and but also explores how we can make the most of our innate personalities.

With a gift for making sometimes arcane research accessible and practical for every reader, Bradberry, the bestselling co-author of The Emotional Intelligence Quick Book, provides the means to attain self-awareness and to read other people. Building his case with real-life anecdotes from a man who awakens from a 19-year coma to identical twins living the same life despite being separated at birth to a devious genius who cracks one of the most popular game shows in history, Bradberry shows us how to focus on and use effectively the fixed character traits that inevitably shape our destiny. THE STUDY
The book's breakthroughs are the product of a decade-long study of more than 500,000 people worldwide. The research team discovered that personality holds the clues to our talents, strengths, and blind spots, and self-awareness is the ubiquitous skill behind successful people. It isn't which personality you hold that matters-it's how well you understand yours and put your skills to good use. THE TEST
Most original and potentially most revealing, however, is the Web-based interactive component of the book that allows you to take the IDISC Personality Profiler(tm) test to discover quickly your strengths and weaknesses inherent in your personality type and learn strategies for putting your personality to work.

The revelations inside The Personality Code fly in the face of what most of us have been told our entire lives will make us successful. Decipher your code and you'll never see yourself-or anyone else for that matter-the same way again.

About the Author

Travis Bradberry, Ph.D., is president and cofounder of TalentSmart, a think tank and consultancy devoted to the study of personal excellence and organizational performance. TalentSmart provides proprietary IDISC testing services to top companies around the world, including Microsoft, Starbucks, and the Department of Homeland Security. Bradberry's work has been featured in Fortune, The Harvard Business Review, Newsweek, Forbes, and The Washington Post, among other national and local publications. He is the coauthor of The Emotional Intelligence Quick Book.

Product Details

  • Hardcover: 224 pages
  • Publisher: Putnam Adult (April 19, 2007)
  • Language: English
  • ISBN-10: 0399154116
  • ISBN-13: 978-0399154119
  • Product Dimensions: 9.1 x 6.1 x 0.9 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon.com Sales Rank: #65,346 in Books (See Bestsellers in Books)

More About the Author

Travis Bradberry
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Average Customer Review
3.8 out of 5 stars (5 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
23 of 24 people found the following review helpful:
4.0 out of 5 stars Good Book, April 27, 2007
Fun to read
I really enjoyed the author's writing in this book. Dr. Bradberry has
influenced me to learn more about myself and to explore the perspectives of
others. I enjoyed the stories, understood the research, and the test that
comes with the book is top-notch. I have benefited so much from this
information I hope everyone who comes in contact with this information have
the same revelations as I did.
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18 of 20 people found the following review helpful:
4.0 out of 5 stars A twist on MBTI, May 12, 2007
In short, I liked the book. I took the test, found out I was an Innovator and found out who my antithesis is. All that being said, the iDISC is explained in laymen terms and makes a lot of sense. For those of us who are familiar and have used MBTI, this is along those lines and makes perfect sense.
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6 of 8 people found the following review helpful:
3.0 out of 5 stars Not All That Insightful, July 12, 2009
After having read this book and taken the test I felt that it was a very underwhelming experience. The test was short and after getting the results I was questioning the accuracy and effectiveness of the test. After receiving the results the descriptions of each personality type is a bit vauge and uninsightful. The Myers-Briggs psychology test, which you can take for free online, is much more insightful and useful. Don't waste your money on this book.
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Most Recent Customer Reviews

4.0 out of 5 stars great for learning your personality
This book is great to learn your personality but doesn't apply it to ideal jobs, relationships, etc., very well.
Published 13 months ago by B. SAMPSON

4.0 out of 5 stars Become aware of who you are and how to use this to your advantage
Great work.
It examines the study of 500,000 people from 94 counties (large sample size), their 123,000 personality combinations and the resulted 14 distinct human... Read more
Published 16 months ago by Simon Cleveland

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