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Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves
 
 
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Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves (Paperback)

~ (Author)
Key Phrases: publicize your book, wild tulips, ask your publicist, New York Times, New York City, You've Submitted Your Manuscript (more...)
4.6 out of 5 stars  See all reviews (52 customer reviews)

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Frequently Bought Together

Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves + Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking + 1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers)
Price For All Three: $46.35

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  • CreateSpace
    Get Published: Take your book from manuscript to the masses with CreateSpace, a member of the Amazon group of companies. CreateSpace offers a full array of professional services, including book design, editing and marketing, to help you from start to finish with your publishing project. Learn more about publishing your book with CreateSpace and get a free e-booklet with 555 book promotion tips.


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Editorial Reviews

From Publishers Weekly

Everyone in the publishing industry, and many not, have heard the stories-of authors who spend a year or more writing a book only to see it sink into oblivion when the publisher releases it with no fanfare; of authors left out in the cold when their editors are gone before pub date. Then there are the flip stories: of authors, sometimes self-published, who manage their own publicity campaigns or supplement their publishing house's and sell thousands, maybe tens of thousands, of copies. To avoid the former and promote the latter, Deval (Reckless Appetites), publisher of Hearst Books and former director of publicity for William Morrow, Doubleday, Villard and Book-of-the-Month Club, has written this book, easily the most incisive and expert guide to book publicity ever. Deval covers every conceivable aspect of generating and participating in book publicity, from creating press materials to engaging in a publicity tour, from getting on Oprah to marketing on the Internet, from conducting media interviews to hiring a freelance publicist and much more. And she gives advice that's applicable to both veterans and novices, authors with publishing houses backing them and those who are self-published. Her approach is direct and no-nonsense yet congenial, with the hard information enlivened by scores upon scores of anecdotes (including a most tantalizing section on so-called authors from hell). With all this information, plus an extensive resource section, this is the book for authors who want to expand publicity for their books, and there's not a publishing professional who won't learn something new and useful from it as well.
Copyright 2003 Reed Business Information, Inc. --This text refers to an alternate Paperback edition.


Review

“Easily the most incisive and expert guide to book publishing ever.”
Publishers Weekly

“Everything your publisher, editor, and publicist will never tell you but you need to know.”
—M. J. Rose, co-author of Buzz Your Book

“No-nonsense, take-charge advice.”
—Nancy Lindemeyer, founding editor, Victoria magazine

“Essential.”
—Ellen Levine, editorial director, Hearst Magazines

“For authors planning to go on the road, I recommend this book highly.”
—Sharon Kelly Roth, director, public relations, Books & Co., Dayton

“Valuable advice here for both the first-time author and the seasoned pro.”
—Douglas Clegg, author of The Hour Before Dark and Buzz Your Book (coauthored with M. J. Rose)

“A treasure house of essential wisdom for any author seeking to publicize their work.”
—Sharon Salzberg, author of Trusting Your Own Deepest Experience and Lovingkindness, the Revolutionary Art of Happiness

Product Details

  • Paperback: 320 pages
  • Publisher: Perigee Trade (July 1, 2008)
  • Language: English
  • ISBN-10: 0399534318
  • ISBN-13: 978-0399534317
  • Product Dimensions: 8.8 x 6 x 0.9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (52 customer reviews)
  • Amazon.com Sales Rank: #108,153 in Books (See Bestsellers in Books)

More About the Author

Jacqueline Deval
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Customer Reviews

52 Reviews
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Average Customer Review
4.6 out of 5 stars (52 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
34 of 36 people found the following review helpful:
5.0 out of 5 stars Absolutely the BEST book on the subject. , November 1, 2004
Having just had the best book of my career--The Joy of Digital Photography--published and wanting it to do well, I spent a lot of time researching the subject of book promotion. The way I feel, any book that offers even a single useful tip is probably worth the cover price and if that is true, then Deval's book is worth a fortune: it is literally dripping with interesting and practical information. The 30 or so pages on "Resources" (which cover great web sites for finding newspapers, radio stations, book fairs, etc.) will save you dozens of hours of often frustrating online or library research.

Jacqueline Deval's description of the in-house promotion process is invaluable--you simply won't find a better description anywhere (and incidentally, I don't know the author and never heard of her before buying this book). Almost every detail of what she describes is something I've encountered with the in-house promotion for my latest book. In fact, it's a bit unsettling just how accurate her descriptions are.

One of the things I like best about this book, in fact, is that it is written to promote books that are being published through normal mainstream publishers. Many promotion books are written for self publishers--and those publisher/authors will certainly find this book more than useful--but there are fewer books written for traditionally published books. This book takes you inside the promotion departments of the biggest publishers and there is not a single page that is not overflowing with great information.

The chapters on "Internet Marketing" (she should probably change the name to "Online Marketing" which sounds more modern) and how to "Set up Your Own Publicity" are terrific.

Listen, publishers will promise you the world when it comes to book promotion and they will deliver what they can--but you cannot sit back and wait for your book to hit the bestsellers list: you must work the promotion game for yourself. And the more you know about which promises they are able to keep and which ones are going to fall through the cracks, the better off you are. This book is the best education you'll get (other than going through the process itself!).

Let me put it this way: if you are having a book published,currently writing a book or self-publishing a book, spending $15.95 on Deval's book will save you hundreds and hundreds of hours of work and no doubt help you make thousands of additional book sales.

The one thing I wish she had included more of are actual anecdotal examples--good case histories. She includes a few, but I would like to see more--many more.

My new book is The Joy of Digital Photography (Lark Books) and it's a wonderful and fun book on taking digital photos--but if no one knows about it, they won't buy it. Promotion is what it is all about. Market, market, market.

And incidentally, no matter who your publisher is, begin asking questions about promotion before you sign a contract and get as much as you can in writing. This is YOUR book and YOUR life and YOU have a right and an obligation to ask these questions.

Jeff Wignall, author, The Joy of Digital Photography.
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30 of 32 people found the following review helpful:
5.0 out of 5 stars Get the word out about this book., April 27, 2003
By Bert Krages (Portland, OR United States) - See all my reviews
(REAL NAME)   
Book writers tend to come in three categories: (1) the unpublished who lament about how difficult it is to get published, (2) the newly published (and midlist authors) who lament about how little publishers do to promote their books, and (3) the wildly successful who lament about their taxes. This book is just the ticket for writers who are in or about to enter Category 2. It explains the realities of how publishers allocate their publicity resources and how to make the most of what they give you. It also gives you realistic guidance on how to get publicity for your own book ranging from hiring a publicist, arranging for events personally, and media training. It covers everything from the little leagues such as getting a story into the local weekly (easy) to the big leagues such as getting on Oprah (really hard). This is a genuinely solid book written by an industry professional who achieved miracles when she was promoting her own book. With a little luck, and a lot of work and planning, you just might become one of those authors who disgusts everyone else at writers' conferences by complaining about their taxes.
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16 of 17 people found the following review helpful:
5.0 out of 5 stars Comprehensive while NOT Exhaustive, November 26, 2003
Originally reviewed on May 29, 2003

I put off starting Jaqueline Deval's "Publicize Your Book" as long as I could, and much to my surprise, this is the first instructional/How-to book I have read cover to cover.

The style is straightforward and easy to read. Not too long and not too short, with just the right amount of asides for me to understand the details and apply them to my genre. I am a first time author of a gift book, and found Deval's guide covered book publicity as well as the parts of publishing relevant to publicity. Just what I needed.

After many months of trying to understand both the industry in general and my publisher in particular, I wish this book came out a year ago.

Michael Duranko, Bootism: a shoe religion
www.bootism.com

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Most Recent Customer Reviews

5.0 out of 5 stars A Must Have if You Actually Want Your Book to Be Read
I have read other publicity and marketing books that were somewhat helpful but this book absolutely blew them out of the water. Read more
Published 1 month ago by Gina L. Holmes

3.0 out of 5 stars A good book for some authors
I have mixed feelings about this book. Publicize Your Book! does provide a nice overview of the publication process that will be helpful for first time authors. Read more
Published 2 months ago by Alissa

3.0 out of 5 stars Helpful but too broad
Do you have a book published? Do you plan on having one published? Then yes, read this book.

Of course, what the description fails to say is that this book assumes... Read more
Published 2 months ago by DaliDrama

2.0 out of 5 stars good book, overall, I prefer straight to the point info
I bought this book to see if there were things that i could be doing differently. I am a self-published author that always looks for other ways to get my work noticed. Read more
Published 3 months ago by M Williams

3.0 out of 5 stars More for Traditionally Published Authors
Not exactly for the self published or small publisher. You need additional information if you are going to publicize your book. Read more
Published 4 months ago by R. D. Jentsch

3.0 out of 5 stars Good, but not the best
This is a thorough, but not all that enligtening presentation of marketing ideas. Some work, some are banal, some are a waste of time.
Published 8 months ago by Vance

5.0 out of 5 stars Great book for authors all all kinds
As a novelist, I'm often disappointed in books that offer advice on how to publicize your books, since most of them are geared toward nonfiction and have very little to offer... Read more
Published 9 months ago by J. Bright

5.0 out of 5 stars One of the Best Overall Treatments of Book Publicity
This is one of the most comprehensive books on getting publicity for your book. I take it down from my shelf and reread it each time I publish a new book, so my copy is well-worn... Read more
Published 12 months ago by Barry Parker

5.0 out of 5 stars All you need to know
This book is a must for any entrepreneur looking to create publicity. It is the best book out there. It provides tools, ideas, facts and most importanly contacts. Read more
Published 13 months ago by Vickie Jimenez

5.0 out of 5 stars Helped me get noticed by Sports Illustrated!
I'm a former Associated Press reporter with more than a decade of experience in journalism. I now work full-time in public relations and even teach classes on self-publishing and... Read more
Published 13 months ago by John Nemo

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