Consumer Value
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Product Description
Consumer Value is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through an innovative framework based around eight concepts: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality.
Consumer Value contains an broad range of contributions and a highly individualistic approach, this book is guaranteed to shed new light on the subject.
Contributors: Stephen Brown, Kent Grayson, Morris B. Holbrook, France Leclerc, Richard L. Oliver, Marsha L. Richins, N. Bernd H. Schmitt, Craig Smith, Michael R. Solomon and Janet Wagner
About the Author
Morris Holbrook is the W. T. Dillard
Professor of Marketing in the Graduate School of Business at Columbia University. His previous publications include Consumer Research (1995), The Semiosis of Consumption (1993), and Postmodern Consumer Research (1992).
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Inside This Book
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First Sentence:
The view of time as an economic value is common in many approaches to the study of time. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
ethical purchase behavior, playful value, interactive relativistic preference experience, nonaesthetic qualities, intrusion point, personal relativity, consumer value, consumption experience, reactive value, expressive beauty, value typology, postmodern marketing, fashion objects, consumer researchers, consumption events, social honor, dark play, extrinsic value Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Journal of Consumer Research, Journal of Marketing, Lexington Books, Englewood Cliffs, Financial Times, Flash Mountain, Thousand Oaks, University of Chicago Press, Cambridge University Press, Journal of Advertising, Special Publication, Splash Mountain, The Psychology of Fashion, Academic Press, Free Press, Old School Tie, Some Reflections, South Africa, University of California Press, Ann Arbor, Barclays Bank, John Wiley, Journal of Business Research, Journal of Economic Psychology New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
The view of time as an economic value is common in many approaches to the study of time. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
ethical purchase behavior, playful value, interactive relativistic preference experience, nonaesthetic qualities, intrusion point, personal relativity, consumer value, consumption experience, reactive value, expressive beauty, value typology, postmodern marketing, fashion objects, consumer researchers, consumption events, social honor, dark play, extrinsic value Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Journal of Consumer Research, Journal of Marketing, Lexington Books, Englewood Cliffs, Financial Times, Flash Mountain, Thousand Oaks, University of Chicago Press, Cambridge University Press, Journal of Advertising, Special Publication, Splash Mountain, The Psychology of Fashion, Academic Press, Free Press, Old School Tie, Some Reflections, South Africa, University of California Press, Ann Arbor, Barclays Bank, John Wiley, Journal of Business Research, Journal of Economic Psychology New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 100
books:
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25
books
cite this book:
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- Consumer Research: Postcards From the Edge (Consumer Research and Policy) by Stephen Brown on 9 pages
- Consumer Behavior by Michael R. Solomon on 6 pages
- The Encyclopedia of Philosophy (8 Volumes in 4) by Paul Edwards on 4 pages
- Ethics in Marketing by John Quelch in Front Matter (1), Front Matter (2), and Front Matter (3)
- Advances in Consumer Research by Chris T. Allen in Front Matter, page 145, and Back Matter
See all 100 books this book cites
- Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series) by M. Holbrook on 20 pages
- Food Quality and Consumer Value by Monika J.A. Schröder on 5 pages
- Marketing Graffiti: The View From the Street by Michael Saren on 4 pages
- Electronic Commerce and Web Technologies: First International Conference, EC-Web 2000 London, UK, September 4-6, 2000 Proceedings (Lecture Notes in Computer Science) by Kurt Bauknecht on page 50, page 53, and page 55
- Marketing - The Retro Revolution by Professor Stephen Brown in Back Matter (1), Back Matter (2), and Back Matter (3)
See all 25 books citing this book
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