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Enduring Passion: The Story of the Mercedes-Benz Brand [Hardcover]

Leslie Butterfield (Author)
3.7 out of 5 stars  See all reviews (6 customer reviews)
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Enduring Passion: The Story of the Mercedes-Benz Brand + Daimler & Benz: The Complete History: The Birth and Evolution of the Mercedes-Benz + Standard Catalog Of Mercedes-Benz
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Editorial Reviews

Review

"...an informative and insightful read." (Express)

"...wide research and photographs shed an illuminating light on the success of the three-pointed star." (Sunday Times, 16th October 2005)

"...highly readable..." (Mercedes Magazine, October 2005).

"...the books easy-going prose captivates the reader with its head-on approach..." (Classic Car Weekly, October 2005)

"...an informative and insightful read." (Daily Express, 19th November 2005)

"...This one should sell well in London where cool, classic Mercedes seem to have found a particularly keen following.... If you love the three-pointed star or automobile history, there may...be room...on your shelf or coffee table." (Evening Standard, 25th November 2005)

"...a fascinating look at how the brand developed...Handsomely produced in a large format and richly illustrated" (African Business, 1st December 2005)

"...thought provoking..." (The Telegraph, 10th December 2005)

"...entertaining, constructively critical, and holds a relevancy to any company struggling with an identity crisis." (Blueprint, Feb 06)

"...Lavishly presented...excellent photos well reproduced..." (Gazette, March 2006)

Product Description

The three-pointed star. Magic. Mystique. Mercedes-Benz.

With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.

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Product Details

  • Hardcover: 272 pages
  • Publisher: Wiley; First edition (December 6, 2005)
  • Language: English
  • ISBN-10: 047001802X
  • ISBN-13: 978-0470018026
  • Product Dimensions: 10.9 x 9.3 x 1.3 inches
  • Shipping Weight: 3.7 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #232,924 in Books (See Top 100 in Books)
    #53 in  Books > Nonfiction > Automotive > Luxury
    #70 in  Books > Nonfiction > Automotive > Pictorial

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More About the Author

Leslie Butterfield
Discover books, learn about writers, read author blogs, and more.

› Visit Amazon's Leslie Butterfield Page
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
Béla Barényi, internal brand, icon value, brand today, brand consistency, brand essence, qualitative growth
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Karl Benz, Gottlieb Daimler, Professor Hubbert, Deutsche Bank, Emil Jellinek, First World War, Grand Prix, Formula One, Helmut Werner, Bruno Sacco, Paul Daimler, Gordon Bennett, Jurgen Schrempp, Wilhelm Maybach, Ron Dennis, Andre Kemper, Berlin Wall, Hilmar Kopper, Justus Schneider, Mercedes Car Group, Second World War, American Gigolo, South Africa, Stefan Sielaff, Edzard Reuter
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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What Do Customers Ultimately Buy After Viewing This Item?

Enduring Passion: The Story of the Mercedes-Benz Brand
58% buy the item featured on this page:
Enduring Passion: The Story of the Mercedes-Benz Brand by Leslie Butterfield Hardcover 3.7 out of 5 stars (6)
$36.46
Daimler & Benz: The Complete History: The Birth and Evolution of the Mercedes-Benz
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Daimler & Benz: The Complete History: The Birth and Evolution of the Mercedes-Benz by Dennis Adler Hardcover 3.7 out of 5 stars (3)
$23.07
Mercedes SL Series: The Complete Story (Crowood Autoclassics)
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Mercedes SL Series: The Complete Story (Crowood Autoclassics) by Andrew Noakes Hardcover 5.0 out of 5 stars (3)
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Mercedes-Benz (First Gear)
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Mercedes-Benz (First Gear) by Dennis Adler Paperback
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Customer Reviews

6 Reviews
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Average Customer Review
3.7 out of 5 stars (6 customer reviews)
 
 
 
 
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6 of 7 people found the following review helpful:
4.0 out of 5 stars Enduring Passion, March 24, 2006
By Dan M "Dan M" (Pittsburgh, PA USA) - See all my reviews
This review is from: Enduring Passion: The Story of the Mercedes-Benz Brand (Hardcover)
This book gave in great detail the beginnings of both Benz and Daimler up to merger in 1926 and then to 2005. It takes you through the thinking of both men and their values. You can see how and why things were done and not done through the years. The author explains the goods and the bads over the years. The pictures are great! Anyone interested in MB's or own one should read.





















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4 of 5 people found the following review helpful:
5.0 out of 5 stars finally, January 8, 2006
By Leo Mintello "Leo" (Hamburg, GErmany) - See all my reviews
This review is from: Enduring Passion: The Story of the Mercedes-Benz Brand (Hardcover)
Leslie Butterfield's „Enduring Passion" is astonishingly the first book about the history of Mercedes Benz brand. It provides a really broad and tensing look at how the Mercedes Benz brand developed from the foundation of the company in the 19th century untill today. Richly illustrated and with numerous anecdotes it gives a - sometimes critical - account of how the brand got where it is today. Readable!

http://www.mercedes-benz.com/content/mbcom/international/international_website/de/com/international_home/home/passion/entertainment/Enduring_Passion.html
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Lavishly produced pictorial history of the Mercedes-Benz product and brand, April 4, 2008
This review is from: Enduring Passion: The Story of the Mercedes-Benz Brand (Hardcover)
This curious combination of coffee-table book and corporate history tells the story of the Mercedes-Benz brand from the invention of the automobile in the 1800s through the early years of the 21st century. Author Leslie Butterfield explains that management's attention began to focus on the Mercedes-Benz brand only during the last 10 years or so of this period. Until then, the company's focus had been on engineering and products, with marketing as somewhat of an afterthought. The author certainly makes the case that the brand has survived and prospered despite questionable management, and often against the odds. The book offers a fairly comprehensive account of many ways in which the company failed its brand. However, it has surprisingly little to say about the Chrysler acquisition - a challenge that is no secret. getAbstract believes that corporate-history students, car buffs and anyone stranded in a waiting room will find something to appreciate in this well-produced, lavishly illustrated tome.
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Most Recent Customer Reviews

1.0 out of 5 stars Mercedes Marketing Brochure
The book is written like a Mercedes Marketing brochure. If I wanted something like that, I could have gotten it free from Mercedes. Read more
Published 9 months ago by J. J. Noh

4.0 out of 5 stars A Great Gift
I purchased this for a friend who had just bought his first Mercedes Benz. He said it was fascinating and very hard to put down.
Published on December 21, 2007 by The Joy of Publishing Writer's...

4.0 out of 5 stars For the Mercedes Lover in you
I think this is a book any Mercedes owner or enthusiast should have a copy of.
Published on September 13, 2007 by R. LoGatto

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