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Google Analytics (Paperback)

by Mary E. Tyler (Author), Jerri Ledford (Author)
Key Phrases: defined funnel navigation, absolute unique visitors, visitor segment performance, Google Analytics, Web Design Parameters, Conversion Summary (more...)

3.5 out of 5 stars See all reviews (19 customer reviews)

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Editorial Reviews

Review
"... a good, in-depth guide to this service and all of its various settings." (Jem Matzan, TheJemReport.com, January 2007)

"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert, this book is well worth the investment." (Performance Measurement and Metrics, May 2007)

Product Description
You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
Learn to set up the program, navigate the interface, understand filters, and use goal-setting features.
Integrate Google Analytics with Google AdWords.
Make the most of reporting dashboards.
Find out how to use analytics for marketing and content optimization.
Understand what each type of report means and how to interpret it.
Explore how other companies have used analytics to improve site performance.
Investigate how to use Google Analytics for complete e-commerce analysis.

Order your copy today and make your Web site work for you!

See all Editorial Reviews

Product Details

Paperback: 336 pages
Publisher: Wiley (September 12, 2006)
Language: English
ISBN-10: 0470053852
ISBN-13: 978-0470053850
Product Dimensions: 9.2 x 7.3 x 0.9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review: 3.5 out of 5 stars See all reviews (19 customer reviews)

Amazon.com Sales Rank: #490,802 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
defined funnel navigation, absolute unique visitors, visitor segment performance, platform combos, bounce rates, marketing optimization, trivia page, content optimization, invitation code, skating fiction, marketing campaign results, visitor loyalty, marketing summary, goal conversions, executive dashboard, website profile, analytics package, conversion report, conversion goals, visit value, engine marketing, predefined filters, goal tracking, returning visitors, tracking code

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Google Analytics, Web Design Parameters, Conversion Summary, Entrance Bounce Rates, E-Commerce Analysis, Analytics Settings, Executive Overview, Jan Feb Mar Apr, Search Engine Marketing, View Executive, Organic Conversion, Navigational Analysis, Access Manager, Program Analysis, Flash Version, Geo Map Overlay, Internet Explorer, Filter Manager, Medium Conversion, Overall Keyword Conversion, Cross Segment Performance, Visitor Recency, Webmaster Overview, Data Over Time, Marketer Overview

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Citations (learn more)

This book cites 8 books:

Mastering Regular Expressions by Jeffrey Friedl on page 70
Affiliate Selling: Building Revenue on the Web by Greg Helmstetter on page 292
Building Your Business with Google For Dummies by Brad Hill on page 292
Beginning Regular Expressions (Programmer to Programmer) by Andrew Watt on page 70
Regular Expressions: The Complete Tutorial by Jan Goyvaerts on page 70

See all 8 books this book cites

1 book cites this book:

Google Powered: Productivity with Online Tools by Jerri Ledford on page 8

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Search Engine Optimization by Jennifer Grappone

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Pay-Per-Click Search Engine Marketing Handbook by Eugene Mordkovich, Boris Mordkovich

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Building Your Business with Google For Dummies by Brad Hill

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Google by Sarah Milstein

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What Do Customers Ultimately Buy After Viewing This Item?

	34% buy the item featured on this page: Google Analytics 3.5 out of 5 stars (19) $22.79
	24% buy Advanced Web Metrics with Google Analytics 4.8 out of 5 stars (19) $25.19
	18% buy Google Analytics 2.0 3.5 out of 5 stars (11) $19.79
	17% buy Web Analytics: An Hour a Day 4.8 out of 5 stars (67) $19.79

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Customer Reviews

19 Reviews

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4 star:		(5)
3 star:		(3)
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Average Customer Review

3.5 out of 5 stars (19 customer reviews)

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Most Helpful Customer Reviews

21 of 21 people found the following review helpful:

5.0 out of 5 stars A Wonderful Find, October 12, 2006

By	Joyce A. Anthony - See all my reviews

Google Analytics is one of the best finds for those of us who find ourselves technically-challenged in a technically-heavy world.

This book covers every possible aspect of Google Analytics. I found the language simple, without talking down to anyone. By the time I had completed it, all my questions were fully answered.

I highly recommend Google Analytics to anyone who wants a down-to-earth explanation of the ins and outs of Google Analytics.

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32 of 35 people found the following review helpful:

3.0 out of 5 stars Mixed Bag of Content, October 19, 2006

By	Jase T. Wolfe - See all my reviews (TOP 1000 REVIEWER)

In a nutshell, Google's Analytics service is a web traffic analyzer and marketing performance manager provided for free to anyone with a Google account, but especially geared to those who participate in their AdWords program. This book serves as an introduction and walkthrough guide to Google's Analytics service for those that do not already know about it. The authors have written this title in a in a "for dummies" format, primarily for small web site authors and bloggers that have not had experience in web traffic analysis software before.

Google Analytics is a mixed bag of content, and it is really up to the reader to determine if the amount of time invested reading the book is paying off more than simply scouting Google's Analytics site and reading all of Google's on-line help would. Many chapters are little more than walkthroughs of the Google screens, providing explanations of the obvious, rehashes of the on-line help, and excessive screenshots (often one per page), all of which is very often presented in that cutesy writing style popular today in computer books aimed at beginners. The authors also make the assumption that software in use on their system is in use on yours. As an example, an entire chapter is dedicated to reviewing another web site analyzer, AWStats, without ever actually introducing where it came from, how you can get it, the basic usage of it, etc.

If you do not actually read the book from cover to cover, but rather read only sections relevant to your needs, readers can often find very valuable information. An example of this is chapter 6, "Filtering Your Data", where the authors thoroughly go over not just how to create filters, but how to create more intelligent filters using Regular Expressions, a more difficult topic I was surprised to find handled so well. Because the book is well organized and divided, readers may find that the title can serve as a spot reference for areas within the Analytics service where Google's help is not readily apparent, or where a different phrasing or a specific example is more beneficial.

If you are already successfully using Google's Analytics service or are a more seasoned webmaster, this title will not provide you with additional information or advanced tips. However, if you are new to analyzing web traffic for your small web site or blog, this is a good introduction to Google's service.

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19 of 20 people found the following review helpful:

5.0 out of 5 stars Great book for beginners, October 13, 2006

By	Jack - See all my reviews

As a small business owner I found this book to be very helpful in getting started with Google Analytics. Analytics can be extremely complicated and the
conversational tone of the book makes the topic easier to understand.

I found the examples useful especially where analytics was applied to real world situations. As the owner of a home decor business technology is not my strong suit. So I found this book helpful.

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Most Recent Customer Reviews

4.0 out of 5 stars All around good guide to Google Analytics
Like my title says, its a good review. Not great, not bad....good. Covers all details of setting up and using a Google Analytics account. Read more

Published 7 months ago by J. Martens

5.0 out of 5 stars Must have information for web involved people
This book is fairly complex but it fills a need for those trying to understand Google Analytics. Well organized

Published 20 months ago by Kevin Kunz

2.0 out of 5 stars No as helpful as I had hoped
Good if you are looking for the basics but "Not detailed enough". I found more help in Google help and on line forms. Maybe the new version will be better. Read more

Published 22 months ago by Terry Younce

5.0 out of 5 stars Excellent guide
Great book for more up to date info, essential reading for anyone responsible for web data and keeping web site at top of listings.

Published on June 9, 2007 by Aine O

3.0 out of 5 stars Good Book - but fairly basic
Overall this book does a good job of covering the topic, but I was hoping more for a reference manual in how to utilize Google Analytics.

Published on May 6, 2007 by Peter G. Platt

4.0 out of 5 stars Definitely consider it if you're using Google Analytics...
One of the hardest things to do if you own a website is to figure out how effective it might be in accomplishing your goals. Is it selling products? Read more

Published on April 22, 2007 by Thomas Duff

1.0 out of 5 stars Completely worthless.
The book explains the menu options on Google Analytics. Nothing more. If you can't figure out the menu options on Google Analytics perhaps you should look into a different line... Read more

Published on March 16, 2007 by Chris Rikli

4.0 out of 5 stars Good introduction to the Google Analytics service
The real value of Google Analytics (the book) is to people who need to measure and analyze the effectiveness of their Web sites, but don't have the technical experience or time to... Read more

Published on January 23, 2007 by Jem Matzan

1.0 out of 5 stars Disappointed by Google Analytics
I was very disappointed by this book and regret that I lost my purchase receipt as I am now unable to return it to the bookstore where I bought it. Read more

Published on November 27, 2006 by SonomaGuy

1.0 out of 5 stars Google Analytics for Dummies
(Note: I wasn't going to post this review on Amazon, but as the publishers have picked two words out of it and used them out of context on the page, then I think I should put the... Read more

Published on November 20, 2006 by David Cross

› See all 19 customer reviews...

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For more information and updates, please visit our book blog site at Google Analytics Book. Author Mary E. Tyler recorded a podcast with SmallBusinessPodcast.com. The interview gives tips from the book, and focuses on some of the most useful features ...

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Created on Sep 15, 2006, last edited on Nov 08, 2006.