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Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing [Paperback]

Kristopher B. Jones (Author)
4.6 out of 5 stars  See all reviews (53 customer reviews)
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Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing by Kristopher B. Jones Paperback 4.6 out of 5 stars (53)
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Editorial Reviews

Product Description

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.

From the Back Cover

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:

  • Analyzing your competition

  • Researching and analyzing keywords

  • Developing your link building skills

  • Setting up blogs and communities

  • Using Google Analytics

  • Networking with Facebook® and MySpace

  • Boosting traffic with Digg and StumbleUpon

  • Setting up pay-per-click campaigns

  • Discovering ways to monetize Web traffic

  • Installing valuable SEO plug-ins

Extra Apply It

  • "Apply It" and "Extra" sidebars highlight useful tips

  • High-resolution screen shots demonstrate each task

  • Succinct explanations walk you through step by step

  • Two-page lessons break big topics into bite-sized modules

See all Editorial Reviews

Product Details

  • Paperback: 320 pages
  • Publisher: Visual (April 7, 2008)
  • Language: English
  • ISBN-10: 0470224487
  • ISBN-13: 978-0470224489
  • Product Dimensions: 8.9 x 7.4 x 0.8 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (53 customer reviews)
  • Amazon Bestsellers Rank: #169,891 in Books (See Top 100 in Books)

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More About the Author

Kristopher B. Jones
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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keyword discovery, online campaigns, proactiv solution, keyword tool, keyword suggestion tool, latent semantic content, nofollow attribute, optimized web pages, meta robots, internal linking structure, search engine marketing firm, ppc management, company information page, organic rankings, meta description tag, buying links, robots tag, acquiring links, keyword insertion, target keywords, comparison shopping engines, privacy policy page, keyword generation, keyword research tool, page title tags
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Google Analytics, File Folder, Creating Pages, New Features, Click Continue, Yahoo Publisher Network, Alt Image, Report Center, Commission Junction, United States, Click Search, Google Images, Hydra Network, File Edit Format View Help, The Google Toolbar, Text Link Brokers, Click Edit, Filter Manager, Click Submit, Analytics Settings, Google Search, Apache Web, Microsoft Excel, Aaron Wall, Cost Avg
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Customer Reviews

53 Reviews
5 star:
 (38)
4 star:
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3 star:
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Average Customer Review
4.6 out of 5 stars (53 customer reviews)
 
 
 
 
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40 of 41 people found the following review helpful:
5.0 out of 5 stars The best money I've spent on SEO/SEM Strategies, July 16, 2008
This review is from: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)
As the owner of a web design firm that offers a growing bundle of SEO services, I have spent thousands of dollars staying up-to-date with the latest strategies for search engine optimization.

But despite the big-name conferences I've attended, this $30 book is the best investment I've made in SEO.

The author does a phenomenal job of covering every phase of the process. In fact, I hit Amazon this evening, because I'm buying 4 more copies that will be distributed to every part of my team... 1 for our lead web programmer, 1 for the people doing keyword research, 1 for our copywriter and 1 for the people who focus on link building strategies. There's stuff in here from which everybody can benefit.

I also appreciate how it's organized. If you like text - there's a section in each chapter with text. If you prefer pictures, the second part of each chapter is chock full of diagrams and images that would allow somebody to learn a lot with minimal reading.

I highly recommend this book.
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27 of 30 people found the following review helpful:
5.0 out of 5 stars Want more hits? Start here!, June 1, 2008
By Dan Bergevin (CapitalizedLiving.com) - See all my reviews
(VINE VOICE)   
This review is from: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)
Many SEO books focus on keyword optimization, but this little number is a veritable compendium of techniques. If you applied half of what you'll find in here, your site would be more optimized than you can even imagine. This covers everything from content to links to blogs to micro-blogs to forums to reviews to directories and communities and ad copy and keyword bidding... whew. No other books comes even close to the variety of options that Kristopher's book has. You'll learn more about variations of SEO techniques from this book than any other source. So start here, and if you need to go further in depth on any of the topics, you can branch off into some of the other fine books out there on specific topics like landing page and keyword optimization.
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20 of 22 people found the following review helpful:
5.0 out of 5 stars More Content than you would Expect from the Title of the Book, May 14, 2008
This review is from: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)
The book was written by Kristopher B. Jones, CEO of PepperJam. Kris is well known in the industry and considered an authority not only in the search marketing community, but among Internet marketers is general, including affiliate marketers and people in display advertising. I think the title of the book was not well chosen, because it is not only about organic search engine optimization, but about marketing your business and website in general.

The book covers paid search advertising, affiliate marketing, public relations, web analytics and more, basically everything that is important for a successful online presents. That Kris has experience across the multiple channels of Internet marketing, from his business as fully integrated Internet marketing agency shines through in his book.

Unique about the book is also how it is designed. It is geared towards the visual folks like myself and uses a tremendous amount of pictures to show things instead of just using words to explain. Virtually every page has a screenshot or illustration and is an integrated part of the book, beyond the simple use as decoration or reinforcement of the written text.
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Most Recent Customer Reviews

5.0 out of 5 stars Simple to Understand and Implement
With the incredible amount of so called information on this topic and all things internet, very confusing at times, I was able to implement some tactics I learned from this book... Read more
Published 7 days ago by Marty Wolff

3.0 out of 5 stars 2nd Edition - Still More Trees than Forest SEO
I did not read the 1st edition, but I just finished the 2nd edition of this 'visual' book. As an instructor of search engine optimization both offline at AcademyX in San Franciso... Read more
Published 26 days ago by Jason L. Mcdonald

3.0 out of 5 stars Decent but not Great
This book covers a lot of SEO,but leaves out important things like it will say you need to get backlinks but it won't tell you what websites exactly,it will tell you about press... Read more
Published 1 month ago by Lynn

5.0 out of 5 stars This Book Immediately Answered a Lot of Questions!
I am new to web site design and optimization. There is a lot of good info online, but the "experts" can quickly talk over the beginners head! Read more
Published 4 months ago by R. Waibel

4.0 out of 5 stars Excellent Overview
This book does an excellent job of covering a lot of ground, explaining a little about many related SEO topics. Read more
Published 5 months ago by R. K. Peterson

3.0 out of 5 stars Concise, without any depth.
Are you kidding? Everyone else rates this book with 4 or 5 stars? Well, I guess if you are looking for a topic covered with one-half page of content and then one and one-half... Read more
Published 6 months ago by Vincent Miceli

5.0 out of 5 stars Very Practical and Helpful. You Truly Learn More and Read Less
This book is truly helpful. Of all the SEO Books out there, I recommend this one to both pro and beginner. Read more
Published 7 months ago by Mary A. Spio

4.0 out of 5 stars Good technical book on search engine optimization.
Kris Jones has put together the best book on the subject of search engine optimization I have ever seen. Read more
Published 7 months ago by James R. Webb

5.0 out of 5 stars Excellent Book For Search Engine Optimization
This is a well organized book on search engine optimization. Well organized and well thought out. Not every possible idea is covered by this, but enough to have significantly... Read more
Published 8 months ago by David R Cobb

4.0 out of 5 stars Great for beginners to SEO, not enough depth for the seasoned
SEO beginners will find this book invaluable. It introduces great many important concepts and provides insights into why search engines do what they do. Read more
Published 8 months ago by Yalcin Yilmaz

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