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Data Mining with Microsoft SQL Server 2008 (Paperback)

~ (Author), ZhaoHui Tang (Author), (Author)
Key Phrases: prediction calculator, commute distance, education level, Analysis Services, Server Data Mining, Naïve Bayes (more...)
4.1 out of 5 stars  See all reviews (7 customer reviews)
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Data Mining with Microsoft SQL Server 2008 + Delivering Business Intelligence with Microsoft SQL Server 2008 + Microsoft® SQL Server® 2008 Analysis Services Step by Step (Step By Step (Microsoft))
Price For All Three: $95.11

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Editorial Reviews

Product Description

Understand how to use the new features of Microsoft SQL Server 2008 for data mining by using the tools in Data Mining with Microsoft SQL Server 2008, which will show you how to use the SQL Server Data Mining Toolset with Office 2007 to mine and analyze data. Explore each of the major data mining algorithms, including naive bayes, decision trees, time series, clustering, association rules, and neural networks. Learn more about topics like mining OLAP databases, data mining with SQL Server Integration Services 2008, and using Microsoft data mining to solve business analysis problems.


From the Back Cover

The most authoritative book on data mining with SQL Server 2008

SQL Server Data Mining has become the most widely deployed data mining server in the industry. Business users—and even academic and scientific users—have adopted SQL Server data mining because of its scalability, availability, extensive functionality, and ease of use.

The 2008 release of SQL Server brings exciting new advances in data mining. This authoritative and up-to-date resource shows how to master all of the latest features, with practical guidance on how to deploy and use SQL Server data mining for yourself.

The author team begins with an introduction to the tools, techniques, and concepts necessary to leverage SQL Server 2008 data mining. The discussion progresses to a thorough look at the details of the SQL Server 2008 data mining algorithms. You'll discover how to integrate SQL Server data mining into other parts of the SQL Server Business Intelligence (BI) suite and extend SQL Server data mining for your own needs. Detailed, practical examples clearly explain how to implement successful data mining solutions with SQL Server 2008.

Data Mining with Microsoft SQL Server 2008 shows you how to:

  • Apply data mining solutions using Microsoft Excel

  • Use the data mining Add-ins for Microsoft Office

  • Understand how, when, and where to apply the algorithms that are included with SQL Server data mining

  • Perform data mining on online analytical processing (OLAP) cubes

  • Extend SQL Server data mining by implementing your own data mining algorithms and stored procedures

  • Use SQL Server Management Studio to access and secure data mining objects

  • Use SQL Server Business Intelligence Development Studio to create and manage data mining projects

The companion website includes the complete sample code and data sets that are featured in the book.

See all Editorial Reviews

Product Details

  • Paperback: 672 pages
  • Publisher: Wiley (November 17, 2008)
  • Language: English
  • ISBN-10: 0470277742
  • ISBN-13: 978-0470277744
  • Product Dimensions: 9.1 x 7.3 x 1.6 inches
  • Shipping Weight: 2.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon.com Sales Rank: #74,788 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #25 in  Books > Computers & Internet > Databases > Data Mining
    #33 in  Books > Computers & Internet > Microsoft > Development > SQL Server
    #75 in  Books > Computers & Internet > Databases > Database Management Systems

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More About the Authors

Discover books, learn about writers, read author blogs, and more.
Bogdan Crivat
Bogdan Crivat
Jamie MacLennan
Jamie MacLennan

Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
prediction calculator, commute distance, education level, scenario analysis, married male, term extraction, query syntax, customer clusters, cluster profiles, prediction report, new varietal, cluster diagram, movie ratings, predictable state, address terms, web data, attribute profiles, model usage, field list, web applications, dry white, suggested threshold, attribute discrimination, data mining dimension, mining structure columns
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Analysis Services, Server Data Mining, Naïve Bayes, Dev Studio, Marital Status, Microsoft Decision Trees, Microsoft Association Rules, Cancel Figure, Microsoft Neural Network, Table Analysis Tools, Miles Europe, Microsoft Time Series, Microsoft Clustering, Star Wars Episode, Microsoft Sequence Clustering, Goal Seek, Home Ownership, Server Management Studio, Miles Pacific, Microsoft Logistic Regression, Reporting Services, Fill From Example, Analyze Key Influencers, Server Integration Services, State of the Union
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Customer Reviews

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4.1 out of 5 stars (7 customer reviews)
 
 
 
 
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3 of 3 people found the following review helpful:
5.0 out of 5 stars A superb book and must have, February 5, 2009
By North Providence RI (North Providence RI) - See all my reviews
Jamie MacLennan, ZhaoHui Tang, and Bogdan Crivat have done a superb job on this book and for those of us that had to deal with the 2005 version rest assured dear reader that the 2008 version is a 'work of art'. The writing is clear and concise. The examples are easy to work with, understandable and gone are the complex mathmathics that required genious to interpret. I have bought a copy for myself and two for the office. I have a problem with recommending books for the sake of recommending them. Trust me the 2008 version is worth every cent!!. Thanks Jamie et Al and well done!!!!
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3 of 3 people found the following review helpful:
5.0 out of 5 stars The authoritative resource on SQL Server 2008 Data Mining, February 3, 2009
"Data Mining with Microsoft SQL 2008" is a great resource for learning how to perform data mining using SQL Server 2008 and Analysis Services 2008, with the added benefit that it is written by some of the people that influenced the design of the product. The presentation is clear and easy to read, and the content is rich in examples of using the Analysis Services data mining algorithms. Aspects such as how to create mining models, how to view them, and how to interpret results are covered in detail. An entire chapter is dedicated to creating plug-in algorithms, which is a powerful way of extending existing algorithms and implementing new solutions for a custom data mining problem. Another chapter covers mining data in Excel using the Data Mining Add-in for Excel, which I find to be very useful for experimenting with data sets and for quickly analyzing data. I recommend this book as a great source for gaining valuable knowledge if you are interested in Data Mining using SQL Server 2008 and Analysis Services 2008.

Disclaimer: I worked on the development of Analysis Services 2008 and I have reviewed some of the book samples.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars A plug-in developer must read, December 17, 2008
By Mnr R. Brits (Boulder, CO) - See all my reviews
(REAL NAME)   
This book was a very useful resource while developing a plug-in algorithm to the SQL Server Data Mining framework. I have had mixed results in the past trying to integrate into the framework, but both this book and the previous SQL Server 2005 version answered all my questions and helped me and my company to create a much improved product offering. With a little bit of time vague requests like "build a recommendation engine" can be turned into crowd pleasers, without having to delve into custom algorithm development and extensive research.

The price tag is a little steep, but the content is well worth it.

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Most Recent Customer Reviews

3.0 out of 5 stars Data Mining with Microsoft SQL Server 2008
The number of stars may be unfair but for my purposes the book was not sufficiently elementary to get started. Read more
Published 5 months ago by Dr. J

5.0 out of 5 stars Get your hands dirty with SQL Server 2008 Data Mining Tools
This is an excellent hands-on book on learning core concepts of data mining with SQL Server 2008. I have used this book as part of our Data Mining certification course at... Read more
Published 6 months ago by Satyen@AWS

5.0 out of 5 stars Great reference for REAL WORLD application of data mining
This is an excellent book, highly recommended by me and my numerous colleagues in the data mining community - one I support for a living, and not just teach. Read more
Published 9 months ago by J. Burchel

1.0 out of 5 stars Don't Waste Your Money
This book is typical of titles confined to a single vendor's tool. The focus is on this tool's features, not data mining. Read more
Published 11 months ago by William B. Dwinnell IV

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