or
Sign in to turn on 1-Click ordering.
 
 
Express Checkout with PayPhrase
What's this? | Create PayPhrase
More Buying Choices
26 used & new from $17.78
Have one to sell? Sell yours here
 
   
Market Driven Enterprise : Product Development, Supply Chains, and Manufacturing (Wiley Series in Engineering and Technology Management)
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.
Tell the Publisher!
I’d like to read this book on Kindle

Don’t have a Kindle? Get your Kindle here.
 
  

Market Driven Enterprise : Product Development, Supply Chains, and Manufacturing (Wiley Series in Engineering and Technology Management) (Hardcover)

~ (Author)
4.0 out of 5 stars  See all reviews (1 customer review)
List Price: $140.00
Price: $17.78 & eligible for FREE Super Saver Shipping on orders over $25. Details
You Save: $122.22 (87%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Only 2 left in stock--order soon (more on the way).

Want it delivered Monday, November 23? Choose One-Day Shipping at checkout. Details
14 new from $17.78 12 used from $21.95

Special Offers and Product Promotions

Editorial Reviews

Product Description

While computer-aided design and other technologies are helping businesses achieve a high level of customer satisfaction at a low cost, the implications of these efforts for product lines, distribution and promotion strategies, manufacturing technologies, and operations controls remain unclear. Addressing this issue, this book focuses on integrating the marketing and manufacturing strategies of a company in order to improve customer satisfaction while controlling costs and maximizing profits.


From the Back Cover

A complete handbook on a critical issue for today’s business leaders–how to improve customer satisfaction, control costs, and maximize profits

Producing a product or service to heighten customer satisfaction–and doing so cost effectively–do not have to be mutually exclusive objectives. With Market Driven Enterprise, Amiya Chakravarty presents a state-of-the-art, clearly designed framework for responding to market forces while keeping total costs in check.

The book’s twelve chapters are divided into three sections: interfaces and decision-making in an enterprise, product design and time-to-market, and responsive supply chains and manufacturing. A generous supply of real-world examples and more than 200 illustrations enhance the book’s readability–as does its detailed table of contents breaking down each chapter into subsections for quick reference. Some of the book’s most valuable features include:

  • An analysis of the entire product development and manufacturing processes in light of customer needs
  • An innovative treatment of digitally connected supply networks and new business models
  • A focus on the optimization of manufacturing and marketing processes for greater managerial insights leading to the highest potential profit
  • Coverage of the most vital management techniques and philosophies–concurrent engineering and quality function deployment, manufacturing flexibility, information transparency, collaboration, and the virtual enterprise–and their relationship to the market-driven manufacturing process
  • Mathematical models for product-platform, product launch, supply-chain coordination, and market-driven manufacturing

For students and professionals in business and engineering, production and operations management, marketing, or production and design engineering, Market Driven Enterprise is an essential handbook. Anyone whose business is striving to attain an optimal position in a demanding marketplace will find it an excellent place to start.

See all Editorial Reviews

Product Details

  • Hardcover: 528 pages
  • Publisher: Wiley-Interscience; 1 edition (December 29, 2000)
  • Language: English
  • ISBN-10: 0471244929
  • ISBN-13: 978-0471244929
  • Product Dimensions: 9.3 x 6.1 x 1.1 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.com Sales Rank: #2,230,572 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

More About the Author

Amiya K. Chakravarty
Discover books, learn about writers, read author blogs, and more.

› Visit Amazon's Amiya K. Chakravarty Page

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 
See most popular tags

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more
 

Customer Reviews

1 Review
5 star:    (0)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.0 out of 5 stars (1 customer review)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
2 of 4 people found the following review helpful:
4.0 out of 5 stars Good overall handling of subject, June 5, 2001
This book handles the issues associated with new product introduction very well. Most books on the subject concentrate on either the product designing aspects or the market orientations. This books brings forth the impact and importance of market conditions on the development of a new product very succinctly. It begins by looking at the product development cycle and then leads the reader through the various steps from product design through associated supply-chain management issues to present an overall picture. Appropriately placed illustrative examples and well depicted system diagrams along with graphical display of results increase the utility of the book for both, the in-depth researcher as also the casual reader.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   
Related forums

Listmania!


Create a Listmania! list

So You'd Like to...


Create a guide

Product Information from the Amapedia Community

Beta (What's this?)

Look for Similar Items by Category

Look for Similar Items by Subject

Search Books by subject:




























i.e., each book must be in subject 1 AND subject 2 AND ...
 

Feedback

If you need help or have a question for Customer Service, contact us.
 Would you like to update product info or give feedback on images?
Is there any other feedback you would like to provide?

Your comments can help make our site better for everyone.


Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.