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Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation by Leslie Gaines-Ross |
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Editorial Reviews
Review
A manifesto supported by compelling original research and informed by intelligent, sympathetic analysis. -- The Holmes Report, February 10, 2003
Gaines-Ross has...built a formidable case that...CEOs need to invest in their own reputations... -- The Holmes Report, February 10, 2003
It is also a rare book about public relations that preaches not to the choir but to the choirmasters. -- The Holmes Report, February 10, 2003
Product Description
"If only I had this book when I started out. CEO Capital is a surprisingly easy read on a complex subject that is very relevant to today’s business. It is an insightful, valuable guide that business leaders should keep at arm’s length. Recent events have demonstrated that CEO behavior and reputation can negatively impact share price and consumer confidence in a company. CEOs have a responsibility to act ethically, effectively, and emphatically. This book explains how."
–Graham Phillips, former chairman and CEO
Ogilvy & Mather Worldwide
"Dr. Gaines-Ross is one of the world’s leading researchers and practitioners on the subject of CEO and corporate reputation. Her book’s research findings, recommendations for enhancing reputation, and insight into the prevailing environment for leaders will be invaluable for anyone moving into, or sitting in, the CEO’s office."
–Professor Paul A. Argenti, Director
Tuck Leadership Forum, Tuck School of Business at Dartmouth
"When storied former CEOs relinquish their perks–and, in some cases, their jobs–because they are forced to acknowledge that ‘perceptions matter,’ they are confirming how right Dr. Gaines-Ross has been all these years in urging CEOs to heed their reputations for the benefit of their companies. For too many CEOs, the lessons learned from CEO Capital come too late. But for all the rest, this book is a must-read."
–Jon Low, Senior Research Fellow
Gap Gemini Ernst & Young Center for Business Innovation
"CEO Capital is an excellent collection of practical do’s and don’ts for CEOs and for those who advise them. Nowhere else have all of these valuable lessons been combined into one concise source. A wonderful guidebook for all CEOs."
–Dr. Michael Seitchik, Managing Director
Executive Education Services, RHR International
Product Details
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› Visit Amazon's Leslie Gaines-Ross Page
Imagine this. In April 1985, Coca-Cola CEO Roberto Goizueta removed from the grocery shelves all cans and bottles of the world's favorite soft drink. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
operational tenet, business influentials, constellation chart, communicating internally, first hundred days, senior business executives Key Phrases - Capitalized Phrases (CAPs): (learn more)
Wall Street, Jack Welch, Bill Gates, Charles Schwab, United States, Time Warner, Beware the Two-Headed Monster, New Coke, Over the Horizon, Phil Condit, American Express, Lou Gerstner, Michael Dell, Andy Grove, Capital Investment, David Pottruck, Miles White, Business Week, Ford Motor Company, Honeywell International, John Chambers, Lord Browne, New York City, Warren Buffet, Air France New!
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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- Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins on page 142, and Back Matter
- Only the Paranoid Survive by Andrew S. Grove on page 164, and Back Matter
- Jack: Straight from the Gut by Jack Welch in Back Matter (1), and Back Matter (2)
- Leadership Is an Art by Max Depree on page 226, and Back Matter
See all 40 books this book cites
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What Do Customers Ultimately Buy After Viewing This Item?
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86% buy the item featured on this page: CEO Capital: A Guide to Building CEO Reputation and Company Success $36.47 |
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5% buy The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset $19.76 |
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5% buy Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation $26.37 |
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3% buy CEO Logic : How to Think and Act Like a Chief Executive $12.23 |
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