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The Great Formula: for Creating Maximum Profit with Minimal Effort (Hardcover)

by Mark Joyner (Author) "Two parts hydrogen plus one part oxygen..." (more)
Key Phrases: Second Glass, Thirsty Crowd, The Great Formula (more...)

4.5 out of 5 stars See all reviews (39 customer reviews)

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Editorial Reviews

Product Description
Praise for THE GREAT FORMULA

"This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one."
—David Garfinkel, author, Customers on Demand

"Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece."
—Dr. Mani Sivasubramanian, infopreneur and heart surgeon

"With all the fancy buzzwords used to describe how to achieve success, here is a commonsense formula that cuts through the chatter and goes straight to the heart of what really works. This is truly a new perspective."
—Joseph Sugarman, Chairman, BluBlocker Corporation

"Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula."
—Lou D'Alo, PowerUp! Coaching and Consulting

From the Inside Flap
In The Irresistible Offer, Mark Joyner showed marketers, salespeople, and business leaders how to craft an offer that no reasonable person could refuse. But, despite its undeniable effectiveness, The Irresistible Offer is only one ingredient in Joyner's recipe for consistent sales success. Now, he shares the rest of his proven selling process in The Great Formula.

The Great Formula begins where The Irresistible Offer left off: with an unbeatable offer that's just waiting to be sold. This second installment takes that offer and shows you how to present it to customers, sell it, and then sell it again. The key to sales success really is that simple! Realistically, everything you need to know about selling can be summed up in three short steps—create an enticing offer, present it to the right audience, and then give them a second helping of it.

If none of this sounds all that original to you, then you're already on the right track! The Great Formula works because it stresses simplicity and focuses just on those actions that get results. It's real-world, down-to-earth selling advice that's so straightforward even the smartest people often overlook it. But great businesses, whether they know it or not, use The Great Formula everyday. As proof, Joyner examines a variety of successful businesses—some you might already know about—and shows you how they used The Great Formula to great success.

Joyner fully explains every aspect of the three-step process and also includes tips and tricks that will make it even more effective. He shows you how to use word of mouth to turn satisfied customers into free advertising, how to find the perfect potential buyers for your product, and how to increase your profits by selling even more product on the back end.

The Great Formula is simple because, as Joyner shows, success is never complicated. It's only a matter of seeing, with clarity, which simple actions will render the desired result and then taking those actions with zeal. Regardless of what you sell, this time-tested system can be applied to any business—even yours—in any industry.

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Product Details

Hardcover: 243 pages
Publisher: Wiley (April 7, 2006)
Language: English
ISBN-10: 0471778230
ISBN-13: 978-0471778233
Product Dimensions: 8.6 x 5.6 x 0.9 inches
Shipping Weight: 13.6 ounces (View shipping rates and policies)

Average Customer Review: 4.5 out of 5 stars See all reviews (39 customer reviews)

Amazon.com Sales Rank: #304,721 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
Two parts hydrogen plus one part oxygen. Read the first page

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Second Glass, Thirsty Crowd, The Great Formula, Link Proctor, Mark Joyner, United States, Ben Mack, Gillette Razor, New York, Kill Bill, Mad Scientists, Third Glass, Estee Lauder, John Wiley, Most of It's Crap, Phillips Publishing

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Citations (learn more)

This book cites 12 books:

Hypnotic Writing by Joe Vitale on page 92
Online Business Resources Made E-Z (Made E-Z Guides) by Paul Galloway on page 111
Selling on the Web (E-Commerce) (Made E-Z Guides) by Paul Galloway on page 111
Poker Without Cards by Mike Caro on page 108
The Discoverie of Witchcraft by Reginald Scot on page 102

See all 12 books this book cites

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	60% buy the item featured on this page: The Great Formula: for Creating Maximum Profit with Minimal Effort 4.5 out of 5 stars (39) $17.56
	22% buy The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less 4.6 out of 5 stars (92) $14.93
	8% buy Simpleology: The Simple Science of Getting What You Want 4.4 out of 5 stars (85) $15.61
	5% buy Integration Marketing: How Small Businesses Become Big Businesses � and Big Businesses Become Empires $9.80

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Customer Reviews

39 Reviews

5 star:		(27)
4 star:		(8)
3 star:		(2)
2 star:		(1)
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Average Customer Review

4.5 out of 5 stars (39 customer reviews)

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Most Helpful Customer Reviews

27 of 27 people found the following review helpful:

3.0 out of 5 stars WARNING: "The Irresistible offer" and "The Great Formula"..., May 17, 2007

By	Ezra Masters "Jango Phat" (L.A., California United States) - See all my reviews (REAL NAME)

WARNING: "The Irresistible offer" and "The Great Formula" are the same book in different words. My guess is a business move to milk more money out of the same cow by changing its name and painting it's patches on in a different pattern. Buy one, not both... your welcome ;-)

Comment Comment (1) | Permalink | Was this review helpful to you? Yes No (Report this)

39 of 46 people found the following review helpful:

5.0 out of 5 stars Sustainable business growth, March 7, 2006

By	Ben Mack (Nacirema) - See all my reviews (REAL NAME)

This is more valuable than any textbook I've read. I received an early version of The Great Formula to review...The book is broken down into two sections...the first section begins with a quick review of The irresistible Offer (TIO) and how TIO works into a business plan, and more importantly, how the business plan can leverage The irresistible Offer.

Here's where Mark has cracked the formula...you see, TIO is about making a sale while The Great Formula is about sustainably growing your business. Your most expensive proposition is acquiring a new customer. Now, how do you nurture this relationship to create a life-long customer? Mark is asking us to think two products ahead...to think about not a sale but an ongoing relationship with a customer.

The second section of the book, the smaller section, is on case studies from users of TIO. This is greatly useful...I get to see tactics and thinking of how to transform a tactic into a strategy. Of how a single sale consistently became 4 sales for one retailer.

I wish all my clients read this book. I would be able to build on this premise with ease. You aren't looking to make one sale...You want to make a lifetime of sales. I see this book as a practical tool kit for a dirty word in marketing...branding. I know, more money has been wasted in the name of branding than just about any other ego driven rationale, but there is something in that concept of branding...building sustainable profitable relationships with your customer...selling them. Then sell them again. THIS IS BRANDING when done well, because you are developing a RELATIONSHIP with each customer.

Selling is getting the resistance out of the way...Branding is about nurturing that inclination to buy. What happened to ABC? Always be closing...hey, if you have closed this sale why aren't you working on closing the next sale? Now...sometimes the best way to close the next sale is to properly say thank you for this sale. In an attention economy, getting somebody's attention is the first step to a sale...that's TIO, and it works best when you can identify a thirsty audience.

The case studies detail how readers find their thirsty audiences. When you know you have a thirsty customer, offer them a second glass. This might seem basic, and it is, but I find this strategy under-utilized.

If you are in marketing you need to be selling...sell! Now, be smart about your selling efforts. The great formula is not about selling harder, it is about selling smarter.

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17 of 19 people found the following review helpful:

2.0 out of 5 stars Not developed enough, January 11, 2007

By	Robert Rolih (Ljubljana, Slovenia) - See all my reviews (REAL NAME)

The book surprised me negatively. I expected something more developed not just basic outline of marketing process and some case studies (some of which are totally missing the point). Nothing useful for someone experienced in marketing.

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Most Recent Customer Reviews

1.0 out of 5 stars Save Your Money
[...]

The book, (I got the audiobook) in my humble opinion, was a lot of fluff. (It was a long time ago that I listened, it is not 100% fresh in my mind)... Read more

Published 5 months ago by Adam Rafferty

3.0 out of 5 stars It's okay
I wanted to like this book a lot more than I did, but in the end, it's just another internet information marketing book. Read more

Published 14 months ago by Eric Byrd

5.0 out of 5 stars Excellent and Easy to Apply.
This book states the obvious: 1. Create an Irresistible Offer, 2. Present it to a Thirsty Crowd, 3. Sell them a Second Glass. Read more

Published 18 months ago by Nick Romer

5.0 out of 5 stars Great book
Teaches you how to market your stuff. A great book filled with ideas that are not just "fluff", but usable ideas. I have made some real money following this man's advice. Read more

Published 20 months ago by Daniel Burke

4.0 out of 5 stars Good Book But....
There are some new ideas and some old approaches written about in The Great Formula. The point is nearly everything got me thinking in new directions. Read more

Published 20 months ago by James Nichol

4.0 out of 5 stars This book was ok.
This book was ok. Worth the read and the time it took. But a ton of contributing authors. Not sure if I really like that or not, but it has some valuable lessons/reminders of... Read more

Published 21 months ago by Jeffrey Orig

5.0 out of 5 stars Joyner is the Mad Scientist
One part chemistry, one part marketing and one part humor, Mark Joyner is the mad scientist who puts it all together in a must-read handbook for selling more of absolutely... Read more

Published on June 4, 2007 by Joel Comm

5.0 out of 5 stars THE GREAT FORMULA
I LOVED THIS PRODUCT IT DELIVERS REAL TIPS AND A TRUE FORMULA FOR SUCCESS.

Published on May 20, 2007 by Terrance L. Jones

5.0 out of 5 stars Another great book by Mark Joyner
First of all, I am a big fan of Mark Joyner so this may be a little biased. I want to point that out to everyone. Read more

Published on March 23, 2007 by Peter Kolat

5.0 out of 5 stars Supremely Useful
I loved this book!

I refer to it often!

The beauty and power of this book is in its simplicity. Read more

Published on March 17, 2007 by Goy Wonder

› See all 39 customer reviews...

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