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Customers Who Bought This Item Also Bought
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less by Mark Joyner |
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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale |
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Editorial Reviews
Product Description
"This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one."
—David Garfinkel, author, Customers on Demand
"Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece."
—Dr. Mani Sivasubramanian, infopreneur and heart surgeon
"With all the fancy buzzwords used to describe how to achieve success, here is a commonsense formula that cuts through the chatter and goes straight to the heart of what really works. This is truly a new perspective."
—Joseph Sugarman, Chairman, BluBlocker Corporation
"Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula."
—Lou D'Alo, PowerUp! Coaching and Consulting
From the Inside Flap
The Great Formula begins where The Irresistible Offer left off: with an unbeatable offer that's just waiting to be sold. This second installment takes that offer and shows you how to present it to customers, sell it, and then sell it again. The key to sales success really is that simple! Realistically, everything you need to know about selling can be summed up in three short steps—create an enticing offer, present it to the right audience, and then give them a second helping of it.
If none of this sounds all that original to you, then you're already on the right track! The Great Formula works because it stresses simplicity and focuses just on those actions that get results. It's real-world, down-to-earth selling advice that's so straightforward even the smartest people often overlook it. But great businesses, whether they know it or not, use The Great Formula everyday. As proof, Joyner examines a variety of successful businesses—some you might already know about—and shows you how they used The Great Formula to great success.
Joyner fully explains every aspect of the three-step process and also includes tips and tricks that will make it even more effective. He shows you how to use word of mouth to turn satisfied customers into free advertising, how to find the perfect potential buyers for your product, and how to increase your profits by selling even more product on the back end.
The Great Formula is simple because, as Joyner shows, success is never complicated. It's only a matter of seeing, with clarity, which simple actions will render the desired result and then taking those actions with zeal. Regardless of what you sell, this time-tested system can be applied to any business—even yours—in any industry.
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More About the Author
Two parts hydrogen plus one part oxygen. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Second Glass, Thirsty Crowd, The Great Formula, Link Proctor, Mark Joyner, United States, Ben Mack, Gillette Razor, New York, Kill Bill, Mad Scientists, Third Glass, Estee Lauder, John Wiley, Most of It's Crap, Phillips Publishing New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
- Hypnotic Writing by Joe Vitale on page 92
- Online Business Resources Made E-Z (Made E-Z Guides) by Paul Galloway on page 111
- Selling on the Web (E-Commerce) (Made E-Z Guides) by Paul Galloway on page 111
- Poker Without Cards by Mike Caro on page 108
- The Discoverie of Witchcraft by Reginald Scot on page 102
See all 12 books this book cites
What Do Customers Ultimately Buy After Viewing This Item?
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60% buy the item featured on this page: The Great Formula: for Creating Maximum Profit with Minimal Effort $18.76 |
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18% buy The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less $14.93 |
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11% buy Simpleology: The Simple Science of Getting What You Want $15.61 |
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7% buy Integration Marketing: How Small Businesses Become Big Businesses – and Big Businesses Become Empires $15.61 |
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