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Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech)) (Paperback)

~ (Author) "You've got a problem..." (more)
Key Phrases: Yellow Pages, Internet Explorer, Google Catalogs (more...)

4.7 out of 5 stars See all reviews (129 customer reviews)

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Editorial Reviews

Review

"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)

Product Description

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

Gain greater visibility for your site
Advance your position in the rankings
Avoid techniques that cause search engines to bump your site to the end of the list
Make pay-per-click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2^nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

Become familiar with search engines and search directories and find out which keywords work
Build your site with techniques that search engines like and avoid the ones they don’t
Register your site with the top search systems and get it listed in directories
Find out why links are important and see how to get other sites to link to yours
Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
Discover the common mistakes that make Web sites invisible to search engines

There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2^nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

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Product Details

Paperback: 408 pages
Publisher: For Dummies; 2 edition (May 8, 2006)
Language: English
ISBN-10: 0471979988
ISBN-13: 978-0471979982
Product Dimensions: 9.1 x 7.3 x 1 inches
Shipping Weight: 1.4 pounds

Average Customer Review: 4.7 out of 5 stars See all reviews (129 customer reviews)

Amazon.com Sales Rank: #408,493 in Books (See Bestsellers in Books)
Popular in this category: (What's this?)
#22 in Books > Nonfiction > Social Sciences > Library & Information Science > Automation

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Inside This Book (learn more)

First Sentence:
You've got a problem. Read the first page

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Yellow Pages, Internet Explorer, Google Catalogs, Web Directories, View Source, Ask Jeeves, Price Watch, Sponsored Links, Evaluate Load, Adobe Acrobat, Backward Links, Cascading Style Sheets, Optical Zoom, Robertson Ellington, Adding Your Site, American Pride Polo Shirt, Apple Pie, Carrot Cake, Choose Tools-Internet Options, Digital Zoom, Finding Traffic, Hot Sites, Java Script, Microsoft Excel, Precise Search

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Citations (learn more)

This book cites 9 books:

Real Estate by Rh Value Publishing on page 224
Science Fair by Patricia Lewis in Back Matter
Creating Web Pages For Dummies by Bud E. Smith on page 22
Video Games by Carlton Books on page 297
New York City For Dummies (Dummies Travel) by Brian Silverman in Back Matter

See all 9 books this book cites

9 books cite this book:

Podcasting For Dummies (For Dummies (Computer/Tech)) by Tee Morris on page 173, and page 241
Writing Copy for Dummies by Jonathan Kranz on page 185, and page 325
Customer Service For Dummies by Karen Leland on page 259
Creating Web Pages For Dummies by Bud E. Smith on page 124
Building Web Sites All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech)) by Doug Sahlin on page 620

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Customer Reviews

129 Reviews

5 star:		(100)
4 star:		(23)
3 star:		(3)
2 star:		(2)
1 star:		(1)

Average Customer Review

4.7 out of 5 stars (129 customer reviews)

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Most Helpful Customer Reviews

86 of 89 people found the following review helpful:

3.0 out of 5 stars Not Necessarily for Dummies, April 20, 2005

By	Don Bistrow "Glass Man, Trunk Man" (Eastern Ohio) - See all my reviews

This review is from: Search Engine Optimization for Dummies (Paperback)

I suppose with an average of 5-Stars my review ranking makes me the curmudgeon since I offer only 3-Stars. Dummies books many times become complicated because they flounder around instead of getting straight to the subject matter, this book is no exception. While offering a plethora of important and valuable information the writings start, stop and go back and forth too often. I was armed with a highlighter and notepad but found myself constantly referencing back and forth, forced to re-read passages to collect all the data important to optimize according to the authors recommendations.

An example is discussing topics, which engage the readers interest only to suddenly stop with, "More on this subject in Chapter X." Ok, so I put my highlighter down until later. This becomes frustrating. Discuss highlights in the book with an introduction and get to the point in one place, not later in several places. The checklist offered on the inside cover is a nice highlight and covering the topics once again in an introduction should be enough and will lead to less confusion.

As with all tech books, without any fault to the author, the subject matter becomes dated quickly. This is the case with SEO for Dummies but the basics offered are valuable as a starting point in optimizing your web site. Although keywords, content and reciprocal linking are stressed heavily, my own inadvertent experiment has shown content to actually be at least as valuable if not more important than incoming links for high-ranking sites. As an example, I have two web-blogs with Google rankings of 2 and 3 respectively which have virtually no incoming links only a lot of content. In these cases content proves extremely valuable. These blogs are relatively young.

The author makes an attempt to explain Googles algorithm but fails miserably to make a point, and serves no purpose in advancing SEO knowledge and very little is mentioned about the Google "Sandbox" which is the initial purgatory new sites are sent to while Google decides a web sites worthiness. Understanding the sandbox in extremely important so the Webmaster pro or amateur realizes page ranking comes with sweat equity and patience.

My largest disappointment came when visiting the authors web site which was not up to date and had several "dead links." At this writing his Google site ranking is 5/10, which is very good but one must practice what they preach and these instances were glaring errors. Another problem is the author spends time discounting the use of "Frames/Frameset" but his site uses frames as viewed in the source code. If they should be avoided why does his site contain them?

I recommend this book if purchased with a deep discount. Next thoroughly read and digest the research information at www.marketingexperiments.com and incorporate all your information and experience into a business plan using their template. In combination with SEO for Dummies your site will be enhanced for SEO and you'll have a deeper understanding of Google and other methods of SEO to increase site traffic as well as page ranking.

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55 of 62 people found the following review helpful:

5.0 out of 5 stars Great Book, February 3, 2005

By	J. F. Heinrich (Colorado) - See all my reviews (REAL NAME)

This review is from: Search Engine Optimization for Dummies (Paperback)

I am a neophyte in web design and have a tech person in another city who has just started doing web design. She designed our websites but was not up on optimazation, and I wasn't either. We both ordered the book and have now designed two websites using it.

The first searches fairly well but it wasn't being found at all until we used the suggestions/instructions from the book so it certainly helped.

The second site was designed using the suggestions for titles, descriptions and keywords. I also believe the designer used all of the other directions for other parts of the site. We are just trying to get the site recognized at this point.

I would have to say, at least for myself, we would have not known any of the "secrets" to getting recognized without using the book. I am confident over time we wil get both sites readily recognized by the engines. It does seem to be somewhat of a science and the book help a lot.

I personally highly recommend the book and I don't normally give out 5's for anything, a big help.

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13 of 13 people found the following review helpful:

5.0 out of 5 stars LOVE this book!, August 18, 2006

By	Beth Whitman "www.WanderlustAndLipstick.com" (Seattle) - See all my reviews

While in the process of working on my new website, I came across this book and ordered it right away based on other reviews. I was not disappointed. It's a must for anyone getting ready to launch a new site or anyone wanting to drive more traffic to their already built site. Even if you think you know a lot about keywords and SEO, this is an excellent buy. It did for me what a company specializing in SEO wanted to do for $8,000. I'm sure the SEO company would have provided an excellent service, but by reading this book, I've learned how to do it myself and will now know how to tweak my site in the future.

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Most Recent Customer Reviews

4.0 out of 5 stars Dummies, no? PageRank, yes!
Well, here it is 2010 and I just got around to thoroughly reading this book. As a person who trains in SEO at Jasonmcdonald. Read more

Published 16 days ago by Jason L. Mcdonald

2.0 out of 5 stars Beware of "directories" info
This is a so-so book about SEO. The author hits on some of the major topics, and provides some technical details, but an awful lot of the information is common sense for anyone... Read more

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5.0 out of 5 stars Wonderful book!
I highly recommend this book. My website was not even appearing for my targeted search words when I originally purchased it. Read more

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4.0 out of 5 stars Extra helpful if you know a little SEO
While it does start from scratch assuming you know nothing, I found that this book was the most helpful in filling in the gaps of what I already knew. Read more

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5.0 out of 5 stars very handy!
if you have a website & are running it yourself, you have to get this book, or you'll be in the lower recesses of the internet world forever. highly recommended.

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