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Thomson Advantage Books: This is PR: The Realities of Public Relations (with InfoTrac) [Paperback]

Doug Newsom (Author), Judy Turk (Author), Dean Kruckeberg (Author)

3.2 out of 5 stars See all reviews (5 customer reviews)

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Editorial Reviews

Product Description

This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!

About the Author

Doug Newsom, professor, director of journalism graduate programs, and undergraduate international journalism at Texas Christian University, is the senior co-author of THIS IS PR and PUBLIC RELATIONS WRITING. She also is the co-author of three other books. Dr. Newsom is co-chair of the Issues in Professional Development category of PRSA's Educational Task Force and is on the boards of the PRSA Academy and the International, Interdisciplinary Research Conference. She also is a member of the Commission on Public Relations Education. Dr. Newsom also has been chair of PRSA's College of Fellows and is past chairperson of the Accrediting Committee for the Accrediting Council on Education for Journalism and Mass Communications. She has been President of the Association for Education in Journalism and Mass Communication, Southwest Education Council for Journalism and Mass Communication, Texas Public Relations Association and both the Dallas and Fort Worth chapters of PRSA. Dr. Newsom has been national faculty advisor for PRSSA. She founded the PRSSA chapter at TCU, which awards a scholarship in her name. At TCU, she also has been chairperson of the Faculty Senate, and a scholarship at TCU was endowed in her honor by Staley McBrayer. Awards include PRSA Outstanding Educator, TPRA Golden Spur and Association of Women in Communications Headliner. She has served Fulbrights in India and Singapore, given workshops in South Africa, Hungary, Bulgaria, Poland and Vanuatu and taught in Latvia and England. She has been chairperson of the Fulbright discipline committee and served 18 years on a gas research advisory council. She is a board member of a publicly held company.

Product Details

Paperback: 512 pages
Publisher: Wadsworth Publishing; 8 edition (July 1, 2003)
Language: English
ISBN-10: 0534562639
ISBN-13: 978-0534562632
Product Dimensions: 9.8 x 8 x 0.7 inches
Shipping Weight: 1.7 pounds

Average Customer Review: 3.2 out of 5 stars See all reviews (5 customer reviews)

Amazon Bestsellers Rank: #156,584 in Books (See Top 100 in Books)
#87 in Books > Business & Investing > Marketing & Sales > Public Relations
#41 in Books > Nonfiction > Social Sciences > Communication > Media And Society

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Doug Newsom

Alan Scott

Look Inside This Book

Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover

Citations (learn more)

3 books cite this book:

Careers in Communications (Vgm Professional Careers Series) by Shonan Noronha on page 148
Careers in Communications (Vgm Professional Careers Series) by Shonan F. R. Noronha on page 148
How to Write and Present Technical Information by Charles H. Sides on page 152

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3.2 out of 5 stars (5 customer reviews)

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4.0 out of 5 stars Good Textbook, August 21, 2002

By A Customer

This review is from: This is PR: The Realities of Public Relations (Personal Computers)

Okay, I had to get it for a class. Now, I'm not saying it's a bad book. But, it's a text--lots of useful info written in the most insomnia-defeating way possible.

You'll find out everything you ever wanted to know but never knew would be on the final. But, it's weak on the 'Net. For that, a friend loaned me her Guerrilla PR: Wired by Michael Levine. Wow! Totally deals with the Internet and how to use it to your advantage.

Like I said, This is PR isn't bad or anything. In fact, it's actually pretty good. I wish it were a bit cheaper, though, but it's a text--ever find a new text for under $100?

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4.0 out of 5 stars Realities of PR gives good insight, November 5, 2006

By	Sonia D. Davidson "Sonia PR" (Jamaica, W.I.) - See all my reviews (REAL NAME)

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This review is from: Thomson Advantage Books: This is PR: The Realities of Public Relations (with InfoTrac) (Paperback)

This book gives good insight into the PR field and makes good reading material

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3.0 out of 5 stars Good Book, August 12, 2002

By A Customer

This review is from: This is PR: The Realities of Public Relations (Personal Computers)

This book gives you a general view of public realtions that is good for those who are curious about the industry. However, I would read Michael Levine's Guerilla PR Wired to gain a more thorough view of Public Relations.

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Most Recent Customer Reviews

1.0 out of 5 stars nothing on the realities of PR
no instructions on how to do pr. misleading book, too simplistic. Get the Media Relations Handbook instead at www.MediaRelationsHandbook.com.

Published on April 16, 2005 by mark

4.0 out of 5 stars Solid, well-written textbook
Though it could use an updated edition, This is PR is a terrific textbook. It doesn't get the respect or attention that Cutlip's Effective Public Relations text gets, but it's... Read more

Published on June 18, 1999 by C. Anderson

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