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YouTube: An Insider's Guide to Climbing the Charts (Paperback)

~ (Author), Michael W. Dean (Author)
Key Phrases: partner program, more info, registering your account, Creative Commons, Most Viewed, Vegas Movie Studio (more...)

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Product Description

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 10,000 YouTube subscribers and millions of views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:

Storytelling and directing Shooting, editing, and rendering Creating your very own channel Broadcasting user-generated content Re-broadcasting commercial content Cultivating a devoted audience Fitting into the YouTube community Becoming a success story

Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan. Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.

About the Author

Alan Lastufka a.k.a. fallofautumndistro (YouTube user name), is one of the Top 100 Most Subscribed Comedians on YouTube. His YouTube videos have had more than three million total views. One of his early short films received multiple airings on the Independent Film Channel.

On YouTube, Lastufka is widely praised for his collaboration videos. One of the most popular is the "iPwn" iPhone parody commercial, starring MadTV cast member LisaNova (as well as some narration at the end that was engineered and produced by Michael Dean).

CNN and YouTube held presidential debates on national television comprised solely of questions submitted by YouTubers via video. On July 23, 2007 U.S. Senator Christopher J. Dodd (D-Connecticut) made a YouTube video response answering a question on the subject of Net Neutrality submitted by Alan Lastufka: http://www.youtube.com/watch?v=BiiCR0USyJg

Lastufka has contributed articles to numerous international magazines and zines, while co-running a popular independent publishing project in Chicago, IL.: www.fallofautumn.com

Alan is currently a teacher and skills coach for a non-profit social services agency.

Michael W. Dean is a filmmaker/author/musician/podcaster who directed the films "D.I.Y. or DIE: How To Survive as an Independent Artist" and "Hubert Selby Jr: It/ll Be Better Tomorrow" and wrote the book "$30 Film School." He has toured the US and Europe extensively, lecturing at youth centers, colleges, and museums on the subject of D.I.Y. (do-it-yourself) art production and promotion.

Dean has written for Make Magazine, writes for the O'Reilly Digital Media site and runs the pop culture blog, StinkFight.com. He was a contributor to the book "Digital Video Hacks," and edited "DV Filmmaking: From Start to Finish" (both from O'Reilly).

Product Details

Paperback: 281 pages
Publisher: O'Reilly Media; illustrated edition edition (November 1, 2008)
Language: English
ISBN-10: 0596521146
ISBN-13: 978-0596521141
Product Dimensions: 9.1 x 6.9 x 0.8 inches
Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review: 4.8 out of 5 stars See all reviews (20 customer reviews)

Amazon.com Sales Rank: #84,869 in Books (See Bestsellers in Books)

Popular in these categories: (What's this?)

#4 in	Books > Computers & Internet > Computer Science > Human-Computer Interaction
#50 in	Books > Science > Technology > Social Aspects
#57 in	Books > Computers & Internet > Business & Culture > Culture

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Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
partner program, more info, registering your account, storytelling and directing, broadcasting yourself, art karma, collaboration videos, branding options, collaboration channels, video responses, spam bots, sponsored videos, channel comments, viral videos, channel description, channel page, motion art, video page, ads display, blogging software, inbound links

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Creative Commons, Most Viewed, Vegas Movie Studio, Alan Lastufka, Michael Buckley, Michael Dean, Channel Info, Partnership Program, United States, O'Reilly Digital Media, Kevin Nalty, Most Discussed, The Dean One-Page Plan, Vegas Pro, Chocolate Rain, Family Guy, Liam Kyle Sullivan, Top Rated, Hank Green, Debra Jean Dean, Lisa Donovan, Most Subscribed, Copyright Office, Producer Rewards, American Idol

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	79% buy the item featured on this page: YouTube: An Insider's Guide to Climbing the Charts 4.8 out of 5 stars (20) $19.79
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	5% buy YouTube and Video Marketing: An Hour a Day 4.8 out of 5 stars (4) $19.79
	4% buy YouTube For Dummies (For Dummies (Computer/Tech)) 5.0 out of 5 stars (3) $19.59

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10 of 10 people found the following review helpful:

4.0 out of 5 stars Don't watch the media, be the media, February 20, 2009

By	Allen Stenger (Alamogordo, NM USA) - See all my reviews (REAL NAME)

This is a thorough introduction to creating videos for YouTube, aimed at the absolute beginner. It is especially strong on explaining how to tell a story and on how to behave yourself as part of the YouTube community. The emphasis is on making art, not on making money.

It is not a techie book. There's a long chapter called "99-Cent Film School" that covers the mechanics of creating a video, but it's very basic and deals mostly with the selection of equipment, with some discussion of editing. The book is unusual in that it is not Macintosh-centric: the authors use Windows and claim there's no need to consider Macintosh because Windows is cheaper and has more software.

The authors summarize their position on p. 248 as "Don't watch the media, be the media." This is a good sound bite and gives the flavor of the book, although it is not really accurate since they encourage watching and commenting on the videos of other YouTubers. (Besides, if no one watched the media, would there be any media left?) The authors detest traditional media, especially television, and they detest much of the new media too. This doesn't have much impact on the book, except to cause occasional outbursts of gratuitous nastiness. For example, on p. 244 we read, "Social networking provides websites to people who shouldn't be allowed anywhere near a computer." Although there's some truth in this, it is unnecessary to state it here. The isolation from other media also gives the impression that YouTube is its own universe, with no connection to anything else.

The nastiness comes out in concentrated form in the Preface, which attempts to explain "Why You Should Buy This Book" by trashing the competition. Be sure to skip this section of the book! It's not representative of the rest and reading it will turn you off from an otherwise-good book.

There are a number of rough spots that could have been improved by better copy-editing. The book is somewhat rambling. Although it does explain all the YouTube and computer jargon, it may use a term many times before defining it. For example, the term "partner" is used throughout the book but is not explained until Chapter 11. The index is often no help; "partner" is not in the index as such (you have to look under YouTube Partners), and acronyms such as RSS and NLE are not indexed at all.

YouTube URLs are cryptic pseudo-random character strings, and a Very Good Feature of the book is that the authors have placed every URL as a hyperlink on one page on their web site, so you just have to click it. This is not quite as good as feature as it could be, because the cryptic URLs on that page are not annotated other than with a cross-reference number such as "URL 9.3"; if each had a short description or title the page would be easier to navigate and would also be great for browsing.

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4 of 4 people found the following review helpful:

5.0 out of 5 stars Everything for a newcomer, everything for an old-timer, February 8, 2009

By	Melissa D. Anelli "melissaanelli" (New York, NY) - See all my reviews (REAL NAME)

I know very little about YouTube - or, at least, I did, before reading this. I missed the growth of YouTube as a phenomenon for self-made videographers, and as such only knew the basics: You can upload, you can subscribe, and it's fun. Reading this book got me up to speed instantly: I learned about subscriber etiquette, how to legitimately make better videos and expand my userbase, and most importantly how to keep on having fun doing it. The title is apt: "An Insider's Guide." Alan and Michael have clearly spent a great deal of time inside YouTube, learning its tricks on a very micro level, and distribute them with clear writing and relaxed wit. Highly recommended!

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5 of 6 people found the following review helpful:

5.0 out of 5 stars Deals with the technical, artistic, and philisophical aspects of You Tube, January 10, 2009

By	calvinnme "Texan refugee" (Fredericksburg, Va) - See all my reviews (TOP 10 REVIEWER)

This is the best of the You Tube books, in my opinion, and I am surprised by that fact. I was expecting a purely artistic viewpoint with no technical details and the authors actually start from the beginning, including a condensed You Tube history. They take you through the technical aspects of getting started on You Tube, and actually give you a ninety-nine cent film school chapter on how to shoot a video. Anybody can do it, but observe the You Tube videos with annoying/mismatched music, no music, or characters that drone on endlessly to no point. Here they show you how to avoid doing that. One of the authors has written a very good book that expands on how to shoot an interesting film, $30 Film School, Second Edition, one if its good points being that it doesn't even cost thirty dollars and it is accessible to people whose "day job" is not the art of filmmaking.

What makes this book really stand out is the authors' tips on "climbing the charts" with your quality videos. He talks about everything from tagging to communities on this issue. Finally, the author talks about "Them Tube", the mainstream media, and how it becomes more and more the antithesis of everything that You Tube is about and that makes it a success. With the onset of this latest recession perhaps depression, one thing you can be sure of is that "Them Tube" will become more and more homogenized - more reality TV, less quality films, fewer mainstream filmmakers and their financiers willing to take a chance. You Tube is the answer to that and this book shows you how you can be a part of it.

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Most Recent Customer Reviews

5.0 out of 5 stars THE book for anyone looking to spice up and improve their content on YouTube
This book is helpful in every way I can think of. Everyone can learn many things from this book if you're just starting out on YouTube or even if you've been involved with it for... Read more

Published 2 days ago by Paul Huber

4.0 out of 5 stars Helpful to an extent, but remember...
First I learned things from this book so it is worth it if you can afford to buy it; I can't so I borrowed it from the library. Read more

Published 7 days ago by JESSE DEROUEN

5.0 out of 5 stars There's something for everyone in this Insider's Guide
If you are a new YouTube user, trying to learn the ropes of video sharing online, YouTube: An Insider's Gudie To Climbing the Charts has enough material to get you through the... Read more

Published 2 months ago by Manny Hernandez

4.0 out of 5 stars Any marketer will gain a lot from this book
When I picked this one up I could not help but think, "Why? Why would anyone want to be really good at Youtube? Read more

Published 6 months ago by Reg Nordman

5.0 out of 5 stars A Must Have Guide
I knew I had a lot to learn, but I never dreamed I had THIS much to learn! And it's all in one book with lots of detail and simple language. Read more

Published 7 months ago by Chelsea Banks

5.0 out of 5 stars Must read if you want to become a regular YouTube contributor...
If you're into YouTube from the perspective of creating videos for public consumption, this is the one book you really should have available to you... Read more

Published 8 months ago by Thomas Duff

5.0 out of 5 stars The Real Deal From People Who Know!
This is the real deal from people who know what they are talking about. Michael Dean is an expert at breaking down the barriers between independent production and mass... Read more

Published 8 months ago by B. Goldman

5.0 out of 5 stars Real emphasis on promoting your videos
The book is unique in its focus on how to use networking capabilities of YouTube. It does not say much about YouTube technicalities. Read more

Published 8 months ago by Mikhail Portnov

5.0 out of 5 stars Interviews with YouTube stars accompany tips on viral marketing in this outstanding survey
Want to make a hit on YouTube? Then it's key to acquire this title, written by two veteran 'Tubers' who have numerous subscribers to their name and show how to make quality... Read more

Published 8 months ago by Midwest Book Review

5.0 out of 5 stars By incorporating YouTube into your marketing mix you will be on the road to taking full advantage of the Internet.

Good book. I liked it very much. I found it to be well organized and well written. Its intended target audience is people who are interested in adding YouTube to their... Read more

Published 9 months ago by Jeff Lippincott

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