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The Social Media Marketing Book (Paperback)

~ Dan Zarrella (Author)
4.4 out of 5 stars  See all reviews (19 customer reviews)
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Editorial Reviews

Product Description

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

  • Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
  • Understand the history and culture of each social media type, including features, functionality, and protocols
  • Get clear-cut explanations of the methods you need to trigger viral marketing successes
  • Choose the technologies and marketing tactics most relevant to your campaign goals
  • Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators


Praise for The Social Media Marketing Book:

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet." --Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that." --Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web." -- Brian Solis, publisher of leading marketing blog PR 2.0

About the Author

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.

He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.

Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.

Product Details

  • Paperback: 240 pages
  • Publisher: O'Reilly Media; 1 edition (November 18, 2009)
  • Language: English
  • ISBN-10: 0596806604
  • ISBN-13: 978-0596806606
  • Product Dimensions: 7.9 x 5.9 x 0.5 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon.com Sales Rank: #2,959 in Books (See Bestsellers in Books)

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    #2 in  Books > Computers & Internet > Home Computing > Blogging & Blogs
    #4 in  Books > Computers & Internet > Web Development > Web Services
    #11 in  Books > Computers & Internet > Business & Culture > Web Marketing

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Customer Reviews

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9 of 11 people found the following review helpful:
5.0 out of 5 stars Concise, complete, compeling, November 30, 2009
I just finished reading Dan Zarrella's book and I am very impressed. If you are new to the world of social media or wondering how to make it fit your marketing strategy, this book is a perfect starting point. Dan lays out all the dimensions of social media in an easy-to-understand way, outlining the do's and don't's for each of them. It doesn't pretend to be a Bible of the topic: for in-depth tactics for each leg of your social media marketing strategy, you will need to pick up other titles. But it gives you a very complete feel for what lies ahead, should you want to market your brand through social media, something that you will soon realize not to be an option but a must.
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4 of 5 people found the following review helpful:
5.0 out of 5 stars A Highly Informative Introduction to Social Media Marketing, January 3, 2010
In the increasingly complex world of social media, how do you begin to successfully engage in social media marketing for your business? Dan Zarrella has responded to that question with "The Social Media Marketing Book." It's a quick read. But the small book is packed with useful information for those itching to jump into the social media marketing fray.

The book's organization is quite user-friendly and begins with a brief introduction to social media. The bulk of the book then focuses on presenting a concise history, definition, and description of the various types of social media: blogging, Twitter/microblogging, social networking, media sharing, social news and bookmarking, ratings and reviews, forums, and virtual worlds. I found each section both helpful and interesting, especially appreciating the author's conciseness.

The final two chapters--one on strategy, another on measurement--are some of the most important. As I went through the strategy chapter, I was highlighting different bits of advice and enjoyed his discussion of "call to action" (CTA) in which you, the marketer, try to engage visitors on your website. The measurement chapter stresses the importance of goals and describes several tools you can use to measure return on investment and engagement as a result of your social media marketing efforts.

Overall, I found Zarrella's guide a helpful resource on understanding and applying social media for business. Note that the book is an introductory guide, so don't expect to find profound social media strategies if you're already an experienced social media marketer. Nevertheless, I appreciated the nuggets of wisdom throughout this survey of social media marketing.
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4 of 5 people found the following review helpful:
4.0 out of 5 stars Excellent for Beginners and Pros, January 2, 2010
This concise tutorial is a great learning tool for beginners in social media, and a tremendous refresher for pros. Written in descriptive format, this book not only imparts information, but is also a great creativity tool. Read this one with an open mind and a pen and paper handy. Ideas and plans for your business will flow from the book to your note pad.
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Most Recent Customer Reviews

4.0 out of 5 stars Hand-holding for social media novices
If you are a bit timid or unsure of the social media/social networking space, never fear. This book is written in easy language that helps even the most clueless newbie... Read more
Published 9 hours ago by D. A. Allen

5.0 out of 5 stars astonishingly simple yet informative
The book provides a compelling overview of "what's on" in Social Media. It prompts you to another level of knowledge where "classical" strategic marketing is a plus as a starting... Read more
Published 4 days ago by JOSE FERREIRA PINTO

5.0 out of 5 stars A pick any business library should have
The Social Media Marketing Book offers a survey that includes the history and culture of each social media type, exploring methods used to trigger viral marketing successes,... Read more
Published 18 days ago by Midwest Book Review

5.0 out of 5 stars Incredibly Impressed!
This book is fantastic, I absolutely recommend it for anyone that is getting into the social marketing game. Read more
Published 23 days ago by Nancy Roberts

2.0 out of 5 stars so basic
Why all this kind of book talk and talk about what is twitter and facebook? if you dont know many about internet this book is ok. Read more
Published 29 days ago by I. M. Fabela

4.0 out of 5 stars The Social Media Marketing Book
Most likely, you already know what blogging, forums, opinion and review sites are all about. And you also most likely know all about Twitter, Facebook, and LinkedIn. Read more
Published 1 month ago by Sacramento Book Review

1.0 out of 5 stars Great Book if you know nothing about social media.
I give it one star for two reasons:
1. Guy Kawasaki thinks it's a great book ( i wish i read that before i bought the book)
2. Read more
Published 1 month ago by A M

5.0 out of 5 stars Great starting point for social marketing
This short book reviews all of the major techniques and uses for social marketing. If you're just starting out, this book will prepare you very well. Read more
Published 1 month ago by Brian Farrell

5.0 out of 5 stars Social Media text book
This book is a text book for Social Media, if you only read one, read this one.
Published 1 month ago by Randolph K. Botti

5.0 out of 5 stars S & M is sweeping the country
Just a quick note to any one looking to ramp up their S & M skills....No....not that S & M.......I'm talking (S)ocial (M)edia and it's roll in the new marketing age. Read more
Published 1 month ago by T. Wierman

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