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The Age of Conversation 2: Why Don't They Get It?
 
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The Age of Conversation 2: Why Don't They Get It? (Paperback)

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5.0 out of 5 stars  See all reviews (5 customer reviews)
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  • This item: The Age of Conversation 2: Why Don't They Get It? by Drew McLellan

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Product Description

This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.

Product Details

  • Paperback: 272 pages
  • Publisher: Drew McLellan and Gavin Heaton (February 25, 2009)
  • Language: English
  • ISBN-10: 0615264204
  • ISBN-13: 978-0615264202
  • Product Dimensions: 10.8 x 8.2 x 0.7 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon.com Sales Rank: #533,770 in Books (See Bestsellers in Books)

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Drew McLellan
Drew McLellan
Gavin Heaton
Gavin Heaton

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4 of 4 people found the following review helpful:
5.0 out of 5 stars In The Future, April 11, 2009
In the future, all books will be written like this -- a result of worldwide collaboration among people who are passionately committed to the subject matter and the product, while contributing to a worthwhile cause. Gavin Heaton and Drew McLellan have created a true phenomenon...one that will be studied for years and, I'm, be recognized as a turning point in our vision of the author: No longer is he or she a starving artist waiting tables by day and laboring alone late at night among his/her twelve cats in the attic. The author of the future will be a coordinator, conductor, and guide who directs a global workforce of the best and the brightest in completing the ultimate endeavor.

Full disclosure: I am one of the contributors.

Most important point: This book is one great read!
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Keep it close for inspiration!, April 11, 2009
The diversity of authors and stories in this book is incredible. At times, all businesses struggle with finding inspiration to stay fresh and keep their businesses ahead of the competition. Look no further - keeping this book by your side will inspire your business to stay open, stay transparent, stay honest, and continue to connect with your customers and prospects in new and amazing ways.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars A Must-Read for Companies Considering Marketing with Web2.0 Resources, April 12, 2009
Chock full of great inspiration and information, the Age of Conversation2 provides a great resources for anyone who is considering marketing their company on the "next generation" of the internet. This book offers many different opinions and viewpoints from some of the most popular and well-read bloggers on the internet today. (Full disclosure: I am one of the 237 authors who contributed to this collaborative book.)

* Why are comments crucial in web2.0?
* How does the writing style differ from web 1.0?
* Who are the thought leaders?
* How can I get started? When is the right time?

This book is a great resource for someone who wants to tap into the power of the conversation, but who is not sure where to start or how to go from here.

It makes a great gift as well, especially since the profits go to a children's charity, so your purchase not only helps the recipient of the book, but also children in need.

Thanks to Drew & Gavin for pulling this book together!

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Most Recent Customer Reviews

5.0 out of 5 stars Insightful and Thought Provoking
This book is an amazing undertaking representing a global collaboration of 237 authors. Each one offers insightful perspective on his/her area of expertise and interest in the... Read more
Published 6 months ago by C. B. Whittemore

5.0 out of 5 stars Over 200 perspectives on professional communication - great stuff!
This is a great book I keep picking back up when I have a couple of spare minutes. All the over 200 authors offer a spark, a theory or an idea on one page, many of which got me... Read more
Published 7 months ago by Jeroen

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